Network Marketing: New and old concepts in parallel acquisition of new machines

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Network marketing technology in doing SEO (Search engine optimization), like research search engine search preferences, or from their professional point of view set some keywords, but rarely consider the consumer's search habits.

For example, many traditional businessmen buy a batch of cola, most will enter the word "buy", the results show that all the search results are buy information. If you enter a cola supply, then a lot of suppliers.

What does that mean? Are those traditional businessmen stupid? Not stupid, they just don't understand the internet marketing, do not understand the search engine. The same is true of businessmen, not to mention the consumer. But you can't accuse consumers of being "stupid".

Now there is a service called "Personalized gift customization", consumers choose their favorite gifts, and then through the Web site design software, their favorite photos, pictures, patterns, text, graffiti and so on according to their own requirements at the mercy and decorate to the gift, and then submit the design drawings and orders, The worker then passes the design heat to the gift by machine.

"Personalized Gift Customization" This concept is not universal, consumers in the search engine input is: "I want to print photos on the clothes, where can do?", or "print a picture on a cup, how to do?" And a lot of personalized gift customization website Just don't have this kind of word.

To conform to the misunderstanding of consumers

Consumers misunderstand you, the first step is not to adhere to their own, but to comply with consumer misunderstanding, in misunderstanding to educate them to establish new concepts.

1. Start with keywords.

The popularization of new concepts is inseparable from the consumer's some of the original consciousness and habits, especially such as "goods printed on the photo" This has been the existence but no unified name of the thing. The new concept of the main push must be parallel with the original concept, the new concept is the main, and the original concept is supplemented by imperceptible. Over time, consumers will know the original "Print photos to the cup," the professional name is "personalized gift customization."

2. Assistance with text content.

The concept of this kind of thing, the need for the word form to appear in the eyes of consumers in the long run. Layout keyword is only the first step, also need to layout related articles, article title can be "What is personalized gift customization"? The principle of cup printing "," What is DIY gift customization? " Cups printed on photos of the website ", these articles must be a combination of new and old concepts, and new concepts in the former."

3. Let the people who understand know better.

Some consumers have contact with personalized gift customization, but do not know that these sites are called "Personalized gift network", so they will enter the keyword search keywords, such as: "What the site can design their own gifts", "personalized gift customization specific What is going on?", "which sites can be customized gifts?".

In the layout of these words, you can not put them in the meta tags, but as the title of the article information, and must be recommended to each other. It is best to build this kind of information into a common sense section for consumers to read and browse.

4. Extend more unexpected words.

Personalized gift-tailored words, such as creative gift customization, T-shirt personalized, unique gifts, creative birthday gifts and so on, are likely to be found by consumers.