Network Marketing: Not just open the shop so simple

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Although in Taobao shop to sell Inkstone is Hebei Software vocational and Technical College "Yi Lu has my" team "easy Water inkstone Network Promotion Program" in an important part, but in charge of Taobao shop Jiayangong is not very clear, in addition to timely update product information, there is nothing to do. "I think the shop can then dress up a bit more beautiful, the key words to do more detail." "Easy Road has me" team open Taobao shop, product pictures, description, and logistics distribution are Yantai manufacturer directly, Jiayangong to do is based on the information provided by the manufacturers update the page every day. Their sales performance is not outstanding, 3 months to sell only 3 products.

In this National college student Network Business Innovation Application competition, enterprise instructors, judges, Taobao marketing Department of Business Training and development manager all contact with the majority of the team and "easy to have my" team's operation is similar-to sale as the main means, by the manufacturers to provide pictures, description and logistics. "In fact, it would be better if they were done by college students, the effect of exercise is also better, so that all is pleased that many of the participating teams have opened Taobao shop as a product network to promote a means, however, not every team can skillfully use network tools," some team in Taobao open shop, But do not know Taobao on some basic maintenance of network trading security tools, such as seven days package exchange, fake one to compensate ten and so on. Many buyers will choose to buy a number of secure trading systems.

And contestants are generally concerned about how to update the product information to promote online purchases, all on the security of online transactions more attention, "unfortunately very few players on how to promote the security of online transactions to do design."

Competition Expert Group member, Tsinghua University School of Economic Management, Deputy Secretary of the party committee Zhu also have similar puzzles. He told China Youth Daily that the network transaction includes 4 important links-product information acquisition, network credit system guarantee, secure network payment system and supporting logistics and distribution service. Zhu said that the competition team of the network transactions 4 of the focus of the most stay in the simple information on the link, very few teams dedicated to the design of a full range of credit evaluation system, payment system and logistics service system, "most of the team's research on the network transaction is not deep enough."

In fact, online trading is not simply about selling things online. Zhu the project into two, one is to open a shop online, and the other is to work with traditional enterprises to help its innovative business model. Compared to the two, Zhu more inclined to the latter, "for the traditional enterprises to do a whole, comprehensive business planning can exercise the ability of students themselves."

Reporters randomly interviewed 10 contestants in various venues, when it comes to the problems of online trading, only 1 of players from the online marketing arena mention "transaction security", and others answer "no problems" or "seems to have no problem."

"In a short span of six months, most of the teams have not yet gone to the point where the deal has been touched, and the problem has not been deepened," he said. A panel of experts, who declined to be named, pointed out that most of the teams who participated in the contest failed to "thoroughly understand" the concept of "overall marketing".

"There is a shop selling outdoor goods, it organized a club of its own donkey friends, where you can release a variety of travel information, the store has new products, but also the selection of online users to experience free." This kind of trust between the buyer and seller is not based on the online shop. "The expert to an outdoor sporting goods store Network marketing strategy for example," Network marketing means there are many kinds of ideas, do not confine the idea of a single shop, network marketing is not open a shop online on the line, this is not called marketing, nor E-commerce. As the competition continues to be held year after year, I believe that the concept of overall marketing will be more and more embodied. ”

The expert also suggested that each team should take the opportunity to participate in the competition with colleagues in the industry to do more communication, learn from each other, "E-commerce in the field of teaching has just begun, some teachers themselves on some of the understanding of some problems is not thorough enough, should take the opportunity to participate in the competition and students to learn together."