Network Marketing Plan conjecture after the first website ranking

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Yesterday, gas testing equipment in Baidu's natural ranking of the fourth place, today, suddenly went to the first, some friends to send information to celebrate, and some rational friends to give some advice: improve conversion rate. Now gas detection equipment network to talk about: The site ranked first, the network marketing plans for some speculation.

A company website, not only to promote the company's brand, but also to sell the company's products. Because the order, profit is the company's survival, as the core agents of many gas detection equipment, gas detection equipment network to complete the annual sales agent requirements (sales), there is no sales volume is certainly not. One months ago, in the setting of the website keyword, "Gas detection instrument" the word paid to promote only four or five, did not think one months later, do pay for so many, Baidu snapshot first, gas detection equipment network will be strengthened from these aspects:

1. Reduce the bounce rate of the website.

Jump out, as the name implies refers to the user to enter the site and exit the meaning of the jump rate is that users enter your site to browse only one page to leave, the total number of visits to this page percentage. Bounce times refers to the number of times a user enters a Web site and exits from the page without accessing any other page.

The most common methods to reduce the bounce rate of websites are: related products, recommended products, internal links, the next article, etc. At this point, the gas detector network can do, just the only regret is that the products are not linked to the technical articles in the blog, many times the customer is not familiar with the product, they want to know more product principles and other technical knowledge, the website products and Web site blog Better integration, guide customers to learn more knowledge, So as to reflect the professional nature of the site and friendly.

2. Enhance the user experience

After the user enters the website, opens the website fast, simple and beautiful web design, can quickly find the needs of products, customer service good communication, perfect message feedback system, which are some of the indicators of good user experience, the current site search, Baidu Business Bridge, online message, have been established, defects in the page's aesthetic level. At the same time, the quality of communication requires business personnel to communicate terminology, product knowledge of continuous learning and accumulation, internal strength sometimes more can promote the deal.

3. Pay promotion, engage in promotional activities

The main words do go up, but not every keyword can be done up. Do pay to promote, engage in product promotion, in the shortest possible time to sell their products, is also a good strategy. For example, before the introduction of drunken driving penalty new article, gas detection equipment network did pay promotion: alcohol detector, grabbed the market hot topic, quickly finished product sales.

To do a good job of network marketing, not a department can solve, he requested the purchasing department, sales department, Network Department, administration department and other departments of close cooperation, simple and convenient communication, careful planning, timely and effective training, rapid and resolute implementation of the unity of the four, to optimize the means, user-centric, to deal with the purpose, Is after the gas detection equipment network to focus on the object.