Network marketing plan must meet 4 basic principles

With the rapid development of information infrastructure, communication technology and corresponding software upgrades, electronic transactions and payment means of the increasingly mature, human will step into a new era of electronic commerce. The wider expansion of the Internet (Intemet) and electronic Data Interchange (EDL) has made traditional marketing face a revolution, and network marketing has emerged.

Network Marketing is to achieve marketing goals, with the help of online networks, computer communications and digital Interactive media marketing activities. Network marketing is the challenge and innovation of traditional marketing in concept, strategy and means.

1. Improve marketing efficiency

On the network, the server's storage cost is low, the information content is big, the transmission speed is fast, the information on the net is constantly updated and easy to search. Using this communication channel, the enterprise's market information and the ability to acquire and deal with sales will be greatly improved. Enterprises can unicom the global display of products to develop production plans and payment plans, the inventory of goods and the use of capital in transit compressed to the minimum; According to the customer category customized information, easy to exchange views with customers, customers can search the network terminals to find the necessary information to reduce the traditional type of consultation.

2. Reduce Bud Budget

The initial construction cost of network marketing is higher, but the reduction of maintenance cost and the effective exploitation and utilization can cancel it out. The cost of information collection, processing, storage and retrieval related to product manufacturing, storage and distribution will be reduced with the increase of marketing efficiency. After the electronic text materials, marketing out of the paper limit, the material directly into the net, eliminating the printing, storage, mailing and other layers of processes, communications, labor costs substantial savings.

3. Extended Marketing Market

The extensive network involves creating a convenient, instant global community that allows businesses to expand their markets with the least amount of input, and regional markets can quickly reach the global level. It eliminates many barriers to international marketing and makes it possible for markets that were previously inaccessible due to barriers such as space, time and consumption habits. Fax machines have made a contribution to this, and e-mail has paved the way with its standardised address system.

4. Improve the marketing environment

In cyberspace, age, race, religious belief, enterprise size and so on the restriction of marketing greatly reduced, enterprises can fully participate in the free market system. In a sense, the online world is a remarkable world of equality.

5. Innovative Marketing Methods

Customer demand is increasing, to buy products need more analysis information, the product itself requires more say and after-sales service. Marketers can use the inherent interactive functions of online communication to encourage customers to participate in product decision-making, such as the choice of color, shipping, their own orders, etc., in the custom sales process, the more customer participation, the opportunity to sell products
Bigger.

Through participating in the training Program of Network Marketing Institute and practical participation, I understand that the original network marketing planning is a complex system engineering, it belongs to the thinking activities, but it is a strategy, plan, planning and other rational forms of thought movement, is directly used to guide the enterprise Network Marketing practice. It includes changes to the Web page design and improvement, as well as search engine optimization (SEO), search engine pay rankings (SEM), and customer interaction and many other aspects of integration, network technology and marketing experience of the coordination effect of the results.

According to the different network marketing activities as well as the problem to be solved, the network marketing plan also can have very big difference. We should be based on the current international E-commerce and network marketing concept to develop effective and consistent with the enterprise's own network marketing program. However, from the general Law of Network Marketing planning activities, some basic content and preparation format have common or similarity.