Network Marketing Promotion Program of medical industry

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Now many hospitals are online marketing promotion, as the network marketing executives want to listen to my suggestions, the current medical industry marketing intervention, they will generally adopt the following ways:

1 Non-paid form: In the major Forum community message or mass, QQ Group promotion, mass mailing and so on;

200-degree bidding: The medical profession's website, the Baidu promotion mm certainly will die the stare not to put, the big customer comes;

3 SEO rankings: In some seo salesman mouth, SEO is low input high returns, a variety of lobbying, some medical business owners are also unable to lure.

For the medical industry, the above marketing methods are desirable, but professional and unprofessional operation is only the way of operation, details and technical test:

The first approach is familiar to most business owners, will arrange the enterprise staff to each big forum, QQ group carries on the human flesh message top pastes, or leaves the website link address, increases the website the detonation luminosity, some more familiar network promotion Enterprise may also take the mass software to promote, this way can obtain the effect to some extent.

Human flesh message can only be carried out in a small scope, the naked content of the advertisement is very much to be removed by the administrator, mass promotion is easy to produce a large number of garbage outside the chain, to increase the risk of the site, but also easy to be reprimanded by each target site, mass easily ineffective, a lot of

The first approach should note:

1 starting from the content, people to the naked ads will have a low touch, basically disdain to ignore your advertising content, the content should be streamlined, preferably in the form of soft text;

2 The use of viral marketing methods or soft form, through the major forum community, QQ Group, mail and other channels to spread, so that the content of the virus fission form in a large range of widely circulated, click on the link can see the virus marketing in the hospital to promote the application;

3 can use the mass, but to avoid a large range of garbage-type transmission, otherwise it is very easy to bring negative effects, should be targeted at their own user groups or objects, the establishment of their own resource pool, in need of appropriate use;

4 make full use of social network resources, such as bookmarks, Baidu know, Baidu Encyclopedia, Digg and so on.

The second approach: once your site is being targeted by Baidu promoter, they will not bother to call you, tell you how good Baidu promotion, and vowed to ensure that you bring effect; a lot of business owners have not yet figured out what is Baidu bid ranked on the 3000 big yuan households opened, the result is not a few days, Account of the money consumption has not seen the effect.

The second approach should note:

1 fully understand the Baidu bidding ranking of the basic content of the Operation method;

2 keyword strategy is essential, determine the success of Baidu bidding rankings; For example: a physical examination Center for Baidu bidding rankings, select the keyword "Physical examination" to bid, the first keyword "Physical examination" is a hot keyword, the unit price is certainly not low, due to the restrictions of service areas, off-site through the point of the keyword "Physical examination" Enter the website is unable to convert to the user, this price ranking cost is wasted, keyword selection needs technology test;

3 Avoid other people's malicious clicks, others include competitors or Baidu unfair operation and others, there is no perfect way to completely avoid, the best way is to improve conversion rate, control input and output ratio;

4 Baidu Competition and the combination of SEO, is the current medical industry the most effective network marketing practices, the details can refer to this article: the most effective hospital network marketing mix.

The third method: some enterprises through friends or SEO salesman to understand the search engine optimization rankings (SEO), the salesman will tell you just one investment, to ensure that your certain keywords in the Baidu search results page (SERP) ranking, never need to be like Baidu bidding rankings as per Pay-per-click, In the SEO low input, high return lobbying, some medical owners to sign the SEO contract, but the salesman should not tell you SEO low input, high return but there is a risk, details can see this article: How to prevent the hospital website to reduce the right to punish (by K).

SEO industry has such a word: "95% seo skill is very simple, you will see in any article about SEO, the most important 5% is" experience "," creativity "and" network ", because of the low threshold of SEO, SEO industry will soon be overrun, someone in order to take orders, May give you the assurance rank, someone in order to complete the task, may hesitate to use the Black Hat technique, gives the enterprise website to drown.

The third approach should note:

1) SEO main purpose is to increase the friendliness of the search engine to the site, in order to improve the keyword in the search results page (SERP) of the natural rankings, any black hat gimmick or excessive may be punished by the search engine;

2 optimize the site through SEO, improve the user experience, improve the conversion rate;

3 SEO optimization Ranking the most basic principle is to maximize the guarantee that the medical site is not a search engine penalties under the premise of optimization.

SEO industry has this to seoer divided into three levels:

1) can optimize a few keywords ranking seoer

2) can optimize the Industry keyword ranking Seoer

3 can create their own keyword ranking Seoer

As a business owner, how do you differentiate between SEO levels when choosing seoer?

This is not entirely to friends of the Medical Center Network marketing recommendations, but to sum up, network marketing must take the user experience as the center, improve conversion rate as the goal, SEO and Baidu combination is the most effective medical industry Network marketing Portfolio, in the choice of network marketing methods should pay attention to, In choosing a network marketing partner should wipe your eyes.