Network marketing reform caused by a circuit diagram

Now when it comes to network marketing, whether it is a coastal developed area enterprises, or mainland enterprises, are no strangers. As early as four years ago, China had already claimed to have 100,000 network marketing armies. As China's Internet users are about to break 300 million, the Internet is a huge market attracting countless enterprises, who do not want to have a piece of the internet economy?
Internet marketing is a popular way to do business online. However, how to do online business, different enterprises have different practices. Sometimes even the same network marketing methods, the effect is very different. There are many enterprises have lost confidence in network marketing, at the same time there are more and more ambitious to join the ranks of network marketing, such things are not uncommon.
Beginning in the second half of 2008, in Jiangsu, Zhejiang and Shanghai region, one after another in the dissemination of a "network marketing and circuit diagram" theory. It is a small circuit diagram, so many small and medium-sized enterprises face their own network marketing short board outraged, immediately into the new network marketing practice.
This circuit diagram is triggering a change in internet marketing. Let's make a simple explanation for this circuit diagram: Suppose we carry out network marketing investment is power, we hope to get the return is lit a light bulb, between the various network marketing links such as domain name host, website construction, website promotion, Business opportunity transformation, etc., just like the switch inside the circuit diagram. We need to do is through the wire, the power supply and switches, bulbs and other components connected to the final formation of closed circuit, the successful light bulb lit.

This is a very simple circuit diagram. In this light bulb, however, there is a constant problem. It's not easy to keep lighting the bulb. These problems on the circuit, there is no exception to the corresponding network marketing problems, almost every network marketing enterprises, will encounter these problems.

Circuit diagram and current problems of network marketing of small and medium-sized enterprises
Circuit diagram Problem One: The circuit diagram on the switch too much, a switch is not closed, forming a "circuit breaker."
October 2008, Shanghai Cape Hotel, in the gathering into management consulting organized a network marketing training session, the meeting of the business owner is staged a complaint.
"Too exasperating, I registered last year's website domain name expires this year forget to renew the registration, the company did a lot of website propaganda, now all in vain!" ”
"Our company's website Zooey not open, it is said to be the quality of the site space, although only hundreds of pieces, but cheap no good goods, delay me how many things!" ”
"I received several online marketing calls every day, all kinds of products." Do not do it, afraid of the site no one knows, do a bar, and afraid of no effect. We have bought several kinds of promotion products, have no effect, the money is still in the water! ”
Circuit diagram revelation: The network marketing each link, like domain name, space, website, promotion and so on, like a circuit switch, which problem, the light bulb can not light.

The circuit diagram question two: If has four switches, each switch closes the success rate 90%, then lights the light bulb the success rate only is 66%.
November 2008, the Shanghai International Conference Center, in Shanghai, the company held a quick joint Google Network Marketing customers to share the meeting, the SME customers are busy exchanging ideas. Soon, everyone found that there is a common understanding, that is, online marketing is not an easy thing.
"Our company has a large percentage of the business from the Internet, we attach great importance to network marketing, a business manager said:" We registered a domain name in a company, in the B Company bought space and mailbox, to find C company to do the website, today in D company to do a promotion, a cycle down, to contact a number of service units. " The more network marketing to do, the more worried about the problem, the more worried about the problems, it is too much worry.
Schematic revelation: Network marketing services too dispersed, resulting in most enterprises network marketing is very easy to problem, just passed the score is obviously unsatisfactory.

Circuit diagram Problem three: How much power, light bulb, is also a problem.
December 2008, Shanghai University of Economics and Management College Network marketing Practice Exchange sharing meeting, college students on a network marketing budget issues have interest: Suppose you have 10,000 yuan network marketing budget, now has two budget allocation plan, one is spends 8000 yuan constructs the station, 2000 Yuan invests the network to promote Another is to spend 2000 yuan to build a station, 8000 yuan to put into the network promotion, which plan do you think is more excellent?
80% of the participants at the scene chose the first option and 20% chose the second option. Choose the first scheme of people think 2000 yuan do not what decent site, must do a better website, and then start to do promotion. The person who chooses the second scheme thinks that promotion is more important than building a station and should be invested more.
for this issue, Shanghai University Professor Guepengzhi the answer is: from the network marketing point of view, Web site construction is to serve the marketing goals, does not require a fancy interface and complex functions, to the enterprise's products, services to introduce clear, provide effective contact and efficient business opportunities to transform the process can be. To put the limited investment in more important network promotion, in order to obtain more attention of the target customers, so as to win the network business opportunities to lay the foundation. Generally speaking, the proportion of Web site construction and network promotion is between 1:5 and 1:10, is an ideal proportion.
Circuit diagram revelation: In the process of network marketing, how to carry out the allocation of inputs and resources, small and medium-sized enterprises generally lack of reasonable guidance, only according to their own subjective judgment to make decisions, will undoubtedly cause the waste of resources and unreasonable allocation, which is also a widespread network marketing problems.

Circuit diagram problem four: line loss is too bad, too much work, the light bulb is very reluctant.
February 2009, Learning Square, Yangtze River delta Network marketing experience Exchange. Talk about why do network marketing, most of the boss attitude is very clear: Network marketing is the trend of the times, do better than early do. However, when it comes to whether there is a network marketing full-time staff plan, whether there is a design suitable for their own network marketing business processes, many business owners said that did not seriously consider, but the network marketing as an advertising publishing behavior.
It is based on this understanding, enterprises in the process of network marketing, there is a budget input, no operation and maintenance, there is information release, no business opportunities to transform awareness of the situation is not uncommon. The operator of Shanghai one more than E-commerce Co., Ltd. disclosed such a set of data at the meeting: in just launching a more than one network marketing customers, 25% of enterprises are not equipped with a full-time telephone answering staff, the website contact phone Incredibly left is the switchboard number, more than 30% of the enterprise site content updates and business opportunities to maintain the habit of Make its web site inquiries difficult to get timely processing, resulting in wasted business opportunities!
Circuit diagram revelation: Network marketing is inseparable from the business of people, from the platform content maintenance, business process design, Opportunity Transformation Services, and so on, all require the participation of people. Network Marketing The last kilometer of the problem, has become the impact of small and medium-sized enterprises rely on network marketing to do a strong bottleneck.

A circuit diagram caused by the Network Marketing transformation
A network marketing circuit diagram, covering the small and medium-sized enterprises in the network marketing process of many problems, these problems summed up there are the following four:
1, Network marketing service providers of different levels, network marketing products weeding, affect the overall quality and effect of network Marketing service;
2, Network marketing services dispersed, leading to a link problem affects the overall situation, the small defects of each link, the final composition of the major defects of the system;
3, the allocation of network marketing resources for small and medium-sized Enterprises has not been properly guided, the application efficiency is too low;
4, small and medium-sized network marketing maintenance costs high, low efficiency, lack of business awareness and long-term management mechanism;
the problems of traditional circuits have spawned new circuits: integrated circuits. Integrated circuits interconnect the required components and wiring in a circuit, and are made on a small semiconductor wafer, all of which are structurally formed into a whole. In this way, the volume of the whole circuit is greatly reduced, and the number of leads and welding points is greatly reduced. Integrated circuit has the advantages of small size, light weight, less lead line and welding point, long life, high reliability and good performance.
then how to solve the problem in the network marketing circuit diagram? With the help of integrated circuit, the idea of one-stop network marketing came into being.
The so-called one-stop network marketing refers to the enterprise to carry out network marketing three important links: build stations, promotion, business opportunities in a network marketing platform to achieve. One-stop network marketing through a service provider, a product to carry out the enterprise network marketing of the overall solution, which for enterprises, can reduce the time, energy and money consumption, and conducive to network marketing follow-up management and maintenance, the return on investment is undoubtedly the highest.
One-stop network marketing is a comprehensive "overall solution" (total solution), it can organically integrate a variety of network marketing services to help customers achieve "step" to obtain solutions to network marketing problems of the three core elements, including:
Marketing-oriented web site construction. Marketing-oriented web site construction to carry out enterprise online marketing as the goal, combined with the existing marketing process, to conduct a Web site architecture design, to meet the marketing needs of enterprises. The pursuit of luxury web design, the so-called corporate image publicity, and so on, are not the focus of marketing-oriented web sites, nor are the target customers concerned. In addition, the construction of a marketing web site is an important feature of the content in line with the search engine specifications, can achieve better results of search engine optimization.
Precision promotion to obtain traffic. The traffic on the Internet is like the customers in the shopping malls, the more customers the more natural business. To do a good job of network marketing, can not be separated from the network promotion, so that their website popular. Not all traffic can be used for me, only effective traffic can bring potential customers. How to obtain high quality and low price of Internet traffic, this is one-stop network marketingAn important issue that needs to be addressed.
Target customers are accurately transformed. Will visit the target customer truly into the enterprise of potential customers, is the successful network marketing business of the last kilometer. One-stop network marketing advocacy to establish in line with the actual Customer business opportunity Transformation System, combined with the business Opportunity Customer service system, so that enterprises more independent and efficient participation in the successful retention of buyers, is the key to success in Network marketing.
The beginning of 2009, the Network marketing industry, the "one-stop network Marketing" research and exploration has become a hot topic. Many pioneers have launched a one-stop network marketing products and services, trying to make the entire Network marketing industry service level to a new stage. One-stop network marketing is the inevitable trend of network marketing industry development, but also the vast number of small and medium-sized enterprises hope to successfully carry out the network marketing eagerly.