Network Marketing scheme for small and medium sized enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the development of electronic commerce, China's business sector gradually from "tangible" to "intangible", E-commerce platform to achieve transactions through the network is still in the initial stage of development, many small and medium-sized enterprises to establish the network mall is not very mature, the mall to do the marketing of the personnel are also less, investors are not too willing to make big investment. 没有经验，也没有资金保障和营销团队，这样的商城网站怎么发展?营销推广怎样做?怎样让自己的品牌响当当?怎样实现产品的推广销售?怎样在搜索中排名靠前提高流量?这一大堆问题，也正是大家的困扰，没有前车之鉴， There is no complete solution to the scrutiny, everyone is trying to find solutions. Now I will be in the small and medium sized website to do marketing promotion method to share with you, everybody exchanges, the study.

Website marketing methods mainly include soft text promotion, Baidu know, mass mail and SEO, and so on, our initial site in the face of the lack of all aspects of the situation, the first should be free platform to attract users, ancillary some paid items.

First, the soft text promotion plan

1, playing the banner of sharing, in the Baidu Space and Bean network release your website to promote the soft text, register multiple account to their own article scoring, download their own articles, the purpose is to make soft text to achieve Baidu Library search rankings. Baidu Library is mainly to take down the number and number of points to rank, understand the principle, you will know how to make the text ranked forward, but you have to ensure the quality of soft text and promotional results.

2, in some well-known forums to publish your promotional soft text, such as Webmaster's home, webmaster Forum or seowhy search outside, and so on, with the strength of the forum for your website to win a good reputation. The most influential forum site is the webmaster Home and webmaster Forum, the article is easily reproduced here. To be published in these two sites need a certain skill, the first is a high-quality soft text, the article content can not exceed the provisions of the site, to cater to the site's preferences. For example, the preference of these two sites is to share and innovation, in the article into a specific user experience, from the perspective of innovation to cut the topic, introduce some useful marketing methods, preferably also in the article with specific data as an argument, so the possibility of passing the audit will be very high.

Second, Baidu know the promotion program

1, through the Baidu know to promote the premise is to register dozens of Baidu know the account number, each account of the keywords are related to the product, a user through Baidu know to ask questions, Baidu Help will remind you, then you can immediately answer. Of course, do not advertise too explicit, do not have all the answers to add site links, but each of the questions rely on the first few answers are pointing to the same answer, the propaganda effect is very ideal.

2, registered dozens of Baidu account also has a use, that is in Baidu know to ask their own answers, but this has to use an IP converter to convert your IP address. Questions should be in the form of long tail keyword, easy to search.

Iii. e-Mail Outreach programme

e-mail promotion relies mainly on mail platform developers, mail platform developers will be divided into the mail business, as their own platform, it will not send ads to themselves, because users will feel very annoying. Many ISPs, such as Tencent and NetEase, use the Taiwanese software to send group Mail accurately, they have set the ISP mailbox rules, if not this software, the mail will be sent to the dustbin by default, or can only send a small number of mail, probably hundred sealed it, and a little more to verify a lot of activation code.

1, good use of the company's resources, with the mail platform to buy software, mass mail.

2, there is a dedicated mail service merchants, they have a lot of resources, can ask them to help send, the cost is not very high, but not universal, customer information is not accurate.

Iv. SEO Promotion Program

SEO in the construction of the site has become increasingly important, it is an indispensable part of the site, but also the site's operation and promotion of the top priority.

1, the initial site should be fully considered SEO factors, which will be the ranking of the future site and search engines included a key role, would bring a large number of user experience.

2, although the number of netizens in China, but because of the knowledge structure and level of the proportion of decline, we have a deep dependence on the search, not like foreign Internet users, the proportion of academic level, various ways of network marketing. Baidu is the leading Chinese search engine, only by its soaring stock prices know. Search engine SEO optimization almost become synonymous with Network marketing, SEO rankings up, people through the search engine to find your chance more, the site has more traffic, we must be prepared, in the network marketing to play an SEO optimization of the protracted war.

Strategy and Tactics of SEO optimization

Reference SEO layout to the site in the perfect presentation, the method is not difficult, the search will know.

(2) Some large enterprises, willing to spend heavily, spend a lot of human and material resources to create perfect site optimization, especially the site's homepage and key keywords, and even the whole site can be ranked by the key words, their means is often said pyramid-style optimization, mainly to the weight of the homepage to enhance the column page and content page weight. This method is suitable for large companies with strength, it needs to have a large amount of financial support and professional team to do the backing, the site content in a timely manner, to do the volume of the chain also keep to the force. Today, we are mainly targeted at small and medium-sized Enterprises of the website marketing, there are many practical problems that restrict us, such as funds and teams, in the absence of funds and team security, we can not act rashly, we optimize the site can not choose pyramid-style optimization, because we will be tired to. First of all, our site content update speed and originality can not be compared with large sites, do the amount of the chain is even more backward, if blindly to pursue the optimization of the home page and key words, it is likely to be Baidu down the right, outweigh the gains. The website of our small and medium sized enterprise should choose inverted pyramid optimization strategy, is mainly to optimize the long tail keyword, the reason is the long tail of the chain of keywords not a lot, a few will be enough to support the next long tail keyword to bring the flow accuracy is very high; the last long tail keyword combined with the content page optimization way, You can grasp the pace of the site update, you can update the content while adding the chain, with the weight of the content page to drive the column page and the weight of the homepage, as much as possible, not only the content of the site is enriched, the underlying basis of the weight is also high, the team naturally formed, the homepage of the optimization also need not worry about the possibility of being down right is very small.

Many small and medium-sized enterprises are exploring the world of E-commerce, follow the trend, in fact, web site promotion methods vary from person to person, blindly with the trend is wrong. In particular, small and medium-sized enterprises in the absence of funds and manpower, the strength of thin, should be selected for their own promotional methods, to achieve a multiplier effect. With the right method, will soon be effective, their own happy, the boss is also happy, adhering to such ideas and methods, you will soon find their own promotion of the New World. Original article from: http://www.quzhuanla.com Taobao open shop to make Money reprinted reserved links!