Network Marketing Series I: RSS subscription Marketing

Source: Internet
Author: User
Keywords Internet marketing email RSS

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

received e-mail





Busy office, small Chen with the customer to confirm whether to receive a fax of the previous quotation. Fax this ancient technology in the use of always let people do not trust, the file is missing from time to place, telephone and reminders are inevitable work.





However, the old Lee, sitting next door, was apologizing to the client on the phone, but he thought the e-mail was not received. The other side flustered, Old Lee looked at his own sent back clearly is sent out, but also can only extremely wronged apology.





sitting in the back of the elder sister Zheng, take a sneak just bought a purse on the network. Watching the browser screen has shown the success of the transaction, but has been slow to wait for the E-commerce site to send the transaction confirmation email. Call to inquire, the other side to send the same or not receive.





Secretary Peaches wants to subscribe to several electronic newspapers on the network to enrich the industry knowledge. The website shows that please click the link above to register your confirmation letter. She waited all afternoon to change her email address, but was unable to log in because it was not a member at all.





's IT executives have just sent a letter stating that their recently introduced anti-spam system is surprisingly good and has saved the company much of the cost of handling spam. The crowd was in an uproar, not knowing how many letters had been eaten by the system this time.





website Operators worry





, a consumer who buys anti-spam software to escape more and more spam, often finds a letter from a friend in the Junk mail box. If you reduce the sensitivity of the software, which is equivalent to not buying the software, the result is that you still have to filter hundreds of spam messages every day.





as a website operator, the previous site design is based on the "e-mail will naturally be received" logic to design, now have to default to the other side of the situation to design the site process and increased service costs.





I have also seen the E-commerce site to teach users how to set Yahoo! The whitelist function of e-Mail can receive the member newsletter or promotional message from the company. This has largely reduced the power of promotions, and there are not too many people who go to the trouble of setting that kind of functionality.





due to the recognition of e-mail this site marketing pipeline sooner or later, the author from the beginning of 2005 to delve into the search engine rankings, in April, written in the same year, "third generation of network marketing: Search engine Marketing" article three, and the use of this technique so far.





improved search engine rankings do help to bring the site to a continuous crowd. But this only helps to pull new customers, and for old customers, email remains an important tool, but an increasingly ineffective tool. It is very worrying to see that the rate of electronic newspaper reading is getting lower.





Microsoft IE 7.0 open access to RSS





the first generation of network marketing, is 98 years of the initial rise of the network banner advertising purchase, the second generation is the emergence of the later e-mail marketing, the third generation by the author called Search engine marketing. After all the previous three strokes are exhausted, what other methods are available?





should ask what is a reliable messaging method in the chaotic world of cyberspace? I have pinned my hopes on RSS as a new method of communication.    The author site digital Wall since 04 to provide RSS subscriptions, the current RSS page traffic is about half the Web page traffic. Even so, RSS is still an easy way to explain, and in most cases to download the reader to install the subscription method. It sounds difficult to expect a general reader or consumer to download a software to subscribe to a newsletter or to shop on a website.





and I always think that the use of RSS interface is a big problem. Site visitors point to RSS or XML small graphics instantly, pop up a bunch of XML description language, enough to allow the average person to go backwards three feet, the subscription process is not natural.





The good news is that Microsoft browser IE 7.0 has been launched, built-in RSS subscription function, the interface is much friendlier, no longer see the long string of XML. With the browser version of the natural phase-out, users will no longer need to download and learn to use the reader.





can analyze RSS users will grasp the huge business opportunities





Although RSS subscription process is not very intuitive, but at least the Web site operators to publish a set of Internet Explorer 7.0 RSS Subscription illustrations can be, do not need to use for different RSS reader writing instructions. With the release of IE 7.0, operators should be prepared early.





can be foreseen for Web site operators, RSS subscription function will be phased out of the e-mail message to publish the way. For users, RSS is a way to use the right to take withdrew in the reading, do not need to leave any information on the site can receive the latest information.





but also because of this brings to the website operator new problem, used to send the message to the user in the past, can through the link of the mail set to further tracking the recipient's follow-up behavior, such as whether or not to return to the site shopping, this person is a male female, how old.





and RSS because it is an open subscription method, do not need to register members to leave information can be subscribed to, operators have no way to know who subscribers, not to mention the cross analysis of the new message after the various acts. can only see the RSS feed traffic to judge the marketing situation, so that operators close to blind.





If any vendor can solve the RSS in the Network marketing and website operators above the Subscriber analysis behavior problems, I believe it will be a huge business opportunities. Because the era of email marketing is gone, users for the king's age plus browser, RSS will be the new mainstream.
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