Network Marketing skills Sharing

Source: Internet
Author: User
Keywords Through network marketing network promotion very

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In the network marketing position has been working for nearly 2 years, in the network promotion aspect also has certain experience, this is the first time I have mastered the promotion skill to share to everybody, hoped that can be helpful to everybody.

First, share my personal understanding of network marketing and network sales.

In general: The purpose of internet marketing is to let more people know that you exist; The purpose of Internet sales is to let more people who know you buy your products.

Let's take a look at a formula: corporate earnings = product * Marketing * sales. Each company in the process of profitability of these three steps are very important, indispensable. But in the actual operation process, many companies are not three aspects of attention, are focused, some companies focus on marketing capabilities, and some companies focus on sales capacity. Generally, the larger top companies, the General 3 will be very important, such as: the IPAD.

1, the ipad is a number of users, evaluation is very good, product demand is very wide, very high profit products;

2, the ipad company uses a variety of marketing means almost make every people know its existence, the ipad company in our country is not to spend money to advertise, so from this sense that marketing is not equal to put ads;

3, the ipad company's sales capacity is very strong, especially for the use of scarce product sales, a one-time cause of the phenomenon of looting, sometimes;

Below I share the Internet marketing and network sales ideas and skills:

Second, the Internet World Marketing Thinking:

When the product is developed, the average company only takes one or two ways to let others know that the product exists, that is, the marketing method is unified--generally, it's just advertising.

However, I want to talk about a new thinking, network integration marketing thinking. In fact, network integration marketing is a very simple concept: through the use of Internet operation skills to let more people know you, know your product. A lot of operation skills, including in the search engine, business-to-business platform, blog, Taobao, classified information platform, QQ Group, SNS, micro-blog, forum Community, questions and answers, such as a number of platforms to show more people your products. Network marketing methods are many, it is not difficult. Just a question you know or don't know, think and never think of. When surfing the internet carefully to pay attention to, all can see the place of advertising, are the results of other people's active marketing. Network integrated marketing thinking and skills is through a variety of means to get more attention to the number! This is also the Internet world, the flow of the essence of the king.

In addition, network marketing also need to have two aspects of thinking consciousness: that is, the quality and quantity of visitors. The highest level of internet marketing is the pursuit of "large quantity" and "high quality" of visitors. Among them, high quality is particularly important. Even 1000 quality visitors are better than 100,000 low quality visitors. SEO and SEM advertising is the best way to obtain high-quality visitors. Access to quality visitors is a prerequisite for successful sales. This is very good understanding if you sell products are adult goods, to the flow of primary school students, it must be difficult to sell successfully, so to target customer groups, first of all to ensure that the adults, especially the demand for sexual goods adults.

Simple summary: Network Marketing = number of followers * focus on quality

Third, the Internet integrated sales

What about Internet sales? The most fundamental issue of network sales is the conversion rate, before many people thought the conversion rate is a free single behavior, my SEO teacher, Lee is one of the founders of the Hui proposed "network integration sales" concept, this is not difficult to understand, that is not only through a certain channel, Instead, multiple channels are being pushed to make a deal:

Here are some common network promotion skills to improve conversion rate:

1, QQ customer Service Chat transformation, through the QQ sales of your products to obtain a turnover of the conversion method;

2, the soft text transformation, through an article sale causes the customer to produce transforms;

3, permit the conversion of mail, through the continuous tracking of mail to enable customers to produce transformation;

4, telephone transformation, through the "Network Marketing" to obtain the customer's mobile phone number, and then by telephone to achieve sales transformation;

5, the Web page transformation, through the sales force of the site display let customers generate purchase impulses, such as the Intelligence Network technology company's official website.

6, the Network Conference transformation, Hui in 2011 in the domestic first to create the network conference marketing, now has become the network training industry to pass the sales method.

7, social media transformation, with the help of QQ space, micro-blog and other social media and customer relationship continues to occur, resulting in sales. As I posted a new management software PRODUCT in the QQ space log yesterday, dozens of people bought the product.

Generally speaking, these promotional techniques, are integrated use, I gave some companies to do the planning time, found that they often only used 1-2 kinds of conversion methods, thought it would be very good, but in fact I give them each new add a suitable operation skills, will produce a relatively large conversion rate.

The above is my personal experience summed up on the network integration Marketing and network integration of the sales part of some thinking skills. In fact, the Internet marketing work is simple and understandable, and some just you know not to know the problem. The network integration marketing and network integration Sales two points understand clearly, and in the actual operation of the process of skilled experience. The promotion of the Internet is ubiquitous, and everything you see is the result of other people's marketing. See ads to go to point, to study, I believe you will become a network master. This article is for the wisdom of Free member software (http://www.zhiluo.net) original articles, such as reprint, remember to retain the link and copyright, thank you!

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