Network Marketing, small and medium-sized enterprises first to do what

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After the construction of the Web site is the concept of network marketing after the baptism, the SME owners have understood that the fact is not imagined that the construction of a Web site can do business on the Internet. Want to do business on the Web site must also be promoted, this point they puzzled, so there are a lot of "network Marketing" company took the opportunity to break in, a burst of spit flying the game of the docile you do, obediently from the pockets of hope to take out the pink banknotes. The money is gone, you have to follow the "internet Marketing" Company's justification. Finally, you finally in unbearable indignation under scold the Internet meal.

This is also our service in the process of a very important problem, many times they hear is to promote the direct rebuffed, website promotion became a liar, no effect of the pronoun, this is the sorrow of small and medium enterprises or China's Internet sadness?

The current Internet environment is technologically advanced, but the business is relatively backward. Network Marketing is a combination of marketing and technology marketing strategy, and the reason why through the traditional marketing people, not very understanding of the technology, but also traditional marketing thinking mode to treat Internet marketing, but always can not formulate a reasonable scientific marketing strategy. The biggest advantage of network marketing is its low cost, and marketing effect can use advanced science and technology to do monitoring, this is incomparable with traditional marketing.

In my opinion, the first step that small and medium-sized enterprises should do before launching network marketing is brainwashing, fully understanding the concept of network marketing.

Website promotion is only the first step of network marketing, this link is only the site exposure rate problem, only let your site in front of potential customers have enough exposure rate, you can let customers to know you, contact you, and finally identify with you. Website promotion is good, after the promotion of the flow can not be translated into customers, then a good promotion is meaningless, wasting time and money, this land belongs to the second link of Network Marketing customer conversion rate problem.

Network marketing is actually very simple, as long as you target customers, according to their own situation and the current Internet environment to develop a reasonable promotion plan and tracking implementation, evaluation results, and constantly adjust the strategy method, so that the site can successfully reach the target customers, and then through our comprehensive analysis of customers, Let your site convert traffic into real orders. Any one of these links or details of the slightest problem may cause your customers to lose.

There are many ways to increase the exposure of the site to the target audience, few hundred, but the real suitable for you may only have several, especially our small and medium-sized enterprises, the choice of reasonable promotion method is very important, and just because we do not understand, so many business owners have embarked on a number of internet companies fooled by the circle. Website promotion is not a bidding ranking, nor is it search engine optimization, nor blog marketing, interactive marketing, event marketing, unconventional marketing, such as dazzling the term. It is a combination of the enterprise itself after the system analysis of the combination mode, we just choose several feasible ways, and implementation to the extreme, it will certainly achieve a good promotion effect. Also is the main blog marketing, some people's blog article can get attention, daily traffic is very large, and some bloggers always stand in a humble corner, unknown.

For the customer's conversion rate, we can easily solve the problem that the customer cares about. Your product is attractive again, but I finally want to purchase may be due to a remittance on your site (such as your remittance method is the bank, and the customer only ICBC card), a company phone, a website page design details such as small issues and decided to give up. Customer conversion rate solution requires that we fully disguised as the role of the customer, solve every possible details, I believe you can do better!

At present, the common phenomenon of our small and medium-sized enterprises is lack of self analysis. Some people have a website, 闹哄 for a long time did not have an order, and hand over to the network marketing company to help themselves to do, and some people to why will, recruit a clerk and so on all day to do some forum posts and other things. These are unreasonable. Because the person who really understands the customer only you, your analysis is more important to the network marketing strategy formulation, at the same time in the marketing process kind of unceasing adjustment strategy also only you clearer how to do. For those who do not have a full-time staff but still alone business marketing can not achieve satisfactory results.

My suggestion is that for small and medium-sized enterprises in the development of network marketing, the first concern should be the return on investment, you can have nothing to consider, direct selection of ranking, if you can make money, then congratulations, you can do your network marketing so simple, a clerk management bidding backstage can easily handle; You need to think about spending your bidding money on professionals or online marketing consultants, and that's a long-term solution. But after the network marketing frustration will be tightly sealed up business owners, will be forever wrong choice!

Search Engine Optimization (www.seo2008.cn) has a group of well-known SEO experts, really for the sake of customers, and strive to do the best SEO service provider in China. Author: Fan Shaohui (reprint please indicate copyright information)