Network marketing strategy, planning, planning are you done?

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Recently heard many companies complain that network marketing more and more difficult to do, network marketing although not a very simple thing, but Hu Song has always believed that as long as the correct method of the process (strategy, planning, planning) can still have some as a. Today Hu Song and everyone to talk about the network marketing strategy, planning, planning, may have been friends think that these three points is one thing, but also to divide each other? Let's analyze whether the three points are the same.

First, let's take a look at this picture:

What is a strategy?

Strategy is the core of the whole event, the overall macro-thinking. is to achieve a certain goal, in advance according to the possible problems of a number of corresponding programmes, and, in the process of achieving the goal, according to the development and changes in the situation can be developed new programmes, or according to the development and change of the situation to choose the appropriate plan, and ultimately achieve the goal.

What is planning?

The role and value of planning is to achieve the desired goal at the lowest input or minimum cost. The so-called "all things in advance, not the waste" refers to the planning, specifically, we are based on the established strategy to conceive, design, production plan the implementation of the process.

What is a plan?

Strategy is the leading thought; planning is the process of making a plan. Strategy needs the overall macro-thinking, planning needs a clear idea. Finally, the above arrangements should be put in place, and the implementation plan to be finalized is called planning. is under the guidance of specific planning, the implementation of a matter of detail.

It explains strategy, planning, plan and the relationship between them, below we from the implementation level of the above three points of execution scope, from the above figure you can see the strategy in the middle is the core, this point is the company's strategic approach (to achieve a clear goal); Around this core is the planning layer, The performer of this level makes an executable plan after understanding the strategic approach of the company; the outermost planning level can be understood as the performer of the specific program (i.e. network promotion), plan for the planning Plan of the planning layer, and use various tools to achieve the effect of each node.

We can see that the general Network marketing practitioners are exposed to the periphery of the two levels of "planning layer, planning layer." These two people level to expand the content is very much, today Hu Song first for the Network Marketing planning scheme, other related content will write a separate article detailed introduction.

What is Network marketing planning?

Here should be very clear, network marketing planning is to achieve a specific network marketing goals, and the strategic thinking and planning process (from offline to online). The "Specific Network marketing goal" mentioned here is the strategy, the company's strategic Approach. Here must understand this "specific goal" that is the object of planning, planning to achieve the goal. Then, according to the particularity of the network work out the appropriate implementation plan.

Network Marketing planning is actually a continuous problem-solving process, after we understand the company's strategic policy (strategy layer), the next is "to find the problem" such as:

Who are we?

What are we going to do?

Our core strengths?

How do we make money?

What are our goals?

How do we achieve our goals?

and other macro-level issues, at the same time need to put the specific action into the mind map, can be used for the overall layout and implementation of progress control.

After the macroscopic problems are sorted out, more specific problems should be excavated for the products, such as:

How to let others know our products?

How to let others know our products?

How to make people fall in love with our products?

How to let other people live without our products?

In response to some of the problems of the product after combing out the following to plan the marketing platform and how to promote, such as:

Do you build your own web site or do you use a third-party platform?

How does the website plan the design?

How to promote the website?

How to promote brand products?

How to attract Target customers?

Through what means to spread the promotion?

How to do it?

Some of the problems in the operation process after excavation, to carry out the implementation of personnel, that is, the operation of the system planning, such as:

How are business processes divided?

How to establish departmental establishment and team position?

How to make salary, management examination and training system?

The above several modules basically represent the network marketing plan all, moreover we throughout the execution process, must balance each execution point, like:

A website's sales force is poor, conversion rate is low, that should be corresponding adjustment to the conversion rate as the core, improve sales force planning program.

In order to better implement and ensure the implementation of the results, we have to promote each channel, means to develop the corresponding implementation plan, such as:

Blog marketing planning, soft paper planning, network advertising planning, SEO planning, forum promotion planning ...

In addition, in the network marketing operation process, the data analysis is a very important module, the effective data analysis may let us at any time understand, the entire execution process effect, in order to adjust the plan at any time, the data is also the only can prove our plan good or bad key point. therefore also must carry on the Network marketing data analysis plan.

The above steps are basically a set of network marketing planning program production process, however, according to the industry and the product of different plans to write ideas and forms of affirmation is not the same. But ça. Summary of the above can be divided into the following three-paragraph format:

I. Setting goals (STRATEGIES): planning targets, planning objectives, and the significance of planning?

Second, analysis of ideas: from the target customers, competitors, their own advantages and disadvantages of insight to comprehensive analysis, to determine the overall planning ideas.

Third, the implementation of decomposition: the idea of concrete landing, needs to be decomposed into several modules, several steps and links, and then the need for human, financial and material resources to cooperate, and finally all the operations prepared into a thinking map, from time, space, tasks, goals and so on to implement to people.

Article to this a network marketing planning program is basically completed. It should be noted that in the careful planning program in the course of the process, there must be adjustments to the details. Therefore, the prophase planning and the implementation of supervision and control of the latter can not be missing, the only way to network marketing work better.

Author Information:

Hu Song Network Marketing Planner, localization O2O marketing expert, division from the console network marketing expert Kun. To see the author more articles please search Hu Song or direct landing http://husisong.com/micro-signal: husisongcom