Network Marketing Strategy: Precision marketing and market segmentation

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The number of Chinese netizens has already been ranked first in the world, the two years of strong bandwidth, a few years ago, 1 trillion liters 2 trillion must be calculated, now 10 trillion, 20 trillion, 30 trillion or even 100 trillion of bandwidth has been commonplace. On the other hand, small and medium-sized enterprises have seen a bright future of network marketing, through the shop or independent construction station, the Internet awareness of the year, Network Marketing has become a continuing hot industry.

At the same time, although the majority of small and medium-sized enterprises have recognized the advantages of the Internet, such as reducing marketing costs, improve profitability and expand market space, but the actual operation is always unsatisfactory, such as low clicks, insufficient orders, marketing methods, and so on. Why is this happening? Is the big environment bad, talent shortage, the idea behind or lack of guidance?

In fact, looking back will find that network marketing and real marketing as there is no inevitable success rate, only to continue to solve the problem, and the first thing to solve is their own market segments, or to achieve precision marketing, because the right is the best, suitable for the target, the appropriate customer, suitable market, suitable way, Suitable pricing and so on, so:

First solution, what is the goal of the enterprise?

The goal of an enterprise is to make money and perhaps social responsibility. The use of Internet marketing goals is also to make money, or to find customers to sell products or services, this seems too easy to answer. Is it really that simple? Obviously not, this is the end of many enterprises in the actual operation, the swarm to do SEO, and then found that the site planning is very important to lose the SEO, do a site and no orders and put into precision lost the planning, finally found to strengthen SEO, is there any other work to do? It can't be confused.

And then find out where your clients are?

No company is going to do all the products/services, even a class of products/services market can not do all, then who is the target customers? First, the network marketing to market segmentation, first find the target customers, analysis of its distribution characteristics, information sources and purchasing tendencies, and then targeted to promote the promotion of marketing methods.

Then consider, what way to attract customers?

Now available network promotion way too much, and each can achieve a certain effect, but if the enterprise fully invested in it, unless the company is very strong and good luck, or just to promote the corporate image. The way to promote the choice is to attract the target customers, so the promotion must select one or two ways to focus, human and financial focus on raids, only until the existing way to achieve the desired effect and can be maintained, before considering appropriate to add new ways.

Who, how to let the customer decide to choose you?

Corporate image out, product/service information to target customers and from the number of clicks to prove, and then, how to make customers feel that you do not. Tell customers here the best products/services, the most affordable, best after-sales service, the company's good reputation, and even can tell customers, where can be proved, such as their own key customers, a word "give me who", so that customers determined to choose the enterprise products/services.

Excellence, how more than customers think?

Let the customer prepare to buy the product/service of the enterprise, but this is not the final goal, also need to ensure the purchase rate, also has the rate of return and recommendation. In this competitive market, there must be more than the customer think a little bit more so that the real excellence, rather than close the door to feel good about themselves. Through the network marketing, timely and rapid collection of customer ideas change and advice, and according to the relevant information to provide more and better products and services, the formation of the company's brand effect, to the network marketing effect of long-term stay does not infer push high. This article by http://023032.com BB Frost ranking webmaster writing, reprint please keep the author link, thank you.