Network Marketing Strategy

SEM (search Engine Marketing) http://www.aliyun.com/zixun/aggregation/8485.html "> Search engine marketing, refers to the search engine as the platform, adjust the page in the search results page row, Little head bidding assistant to give you a detailed explanation today.   Name to bring the number of visits to the search engine users to launch the marketing campaign.   SEM marketing is mainly paid advertising, search engine optimization (SEO), buy keyword ads, such as three kinds of content, we are more familiar with paid advertising (SEM) and search engine optimization (SEO). In fact, SEO is part of the SEM, is to achieve the SEM search engine integrated marketing means.   As we all know, the top 10 Web sites occupy 72% of the hits, ranking 第10-20 between the site has 17.9%, and 20 after all the sites only 10% clicks. SEM marketing way because it will directly affect the site in the search rankings, the site click rate has a decisive impact, it is more and more people began to pay attention to, all hope that their site can be ranked in the major search home page, for the site to produce a direct value conversion.   Someone talked about SEM, will think of more burning money, especially Baidu SEM. In fact, for many products, as long as the benefits of the product is greater than the cost of investment, it can basically be carried out, so as to improve product visibility and increase efficiency, but for the SEM how to control costs, which requires a implementation strategy, how to implement this strategy? Today, we will share it with you and your friends.   I, SEM target   marketing objectives and strategies because of the industry differentiation, market status, competitive strength, product cycle, consumer characteristics and other factors, in marketing goals and strategies are very different, and the follow-up work has a greater impact. So at the beginning of the promotion process, it should be clear that the following information:   1, promote positioning (enhance brand awareness, upgrade online conversion, or business consulting volume, etc.);   2, Target audience (white-collar, boss, student, etc.);   3, promotion strategy (get traffic, or register, Or to bring more orders) and more.   II, SEM plan   First of all, through the goal-setting after the implementation of the keyword list. The combination of thesaurus and Web site, and set reasonable cost, time, area and other factors, based on marketing goals and strategies, select the best promotion portfolio, determine the use of the list of keywords.   Keywords data and historical data analysis according to the target audience to determine the scope of keywords, sorting, and estimating the number of different types of keyword search, so as to gain insight into the characteristics of consumers in search engines and determine the marketing machineYes.   1, according to the classification of keywords to determine the target URL of the link.   (1) key words of the audition link   A, the basis of large-scale permutations and combinations: product words, brand words, common words, attribute words, long tail words, competing words of the full combination;   B, tracking tools to obtain peer-launched keywords;   C, Baidu, Google keyword tool analysis;   D, Website statistics System acquisition.