"Network Marketing Sun Tzu" terrain Chapter

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"Network Marketing Sun Tzu" Terrain chapter, when the search becomes the entrance of all promotion, our company's website and brand to occupy the advantageous position in the search, lets want to find our customer to find us, this time has seen an American who is called Griffiths to read "The Art of War", let the author can from many angles to understand.

First, network marketing to occupy a favorable position

Search engine has become the entrance to all promotion, now whether it is a media or media advertising, consumers will search the search engine, as we do the user source survey, many users to write through a certain search, in fact, they early on the other platform to know the name of the enterprise or site, and ultimately through the search. All enterprise brand words should be ranked in front of the search, in addition, you can also use the encyclopedia or classified information in the search on the weight of the platform to cover, so that users search in the previous pages are related to the content of the enterprise, of course, to do a good job of covering the positive information, can not search the first three pages of the enterprise's negative content, Can not be done after network marketing, users can not find enterprises in search, or to find is the negative content, of course, the early May through the auction ads, the medium-term can be through the natural rankings, brand words are relatively unique, in doing optimization relative better to do some, later can be through multi-platform or station group coverage.

Second, the network marketing to analyze clear implementation

Whether personal or business network marketing, want to see the effect quickly, in doing network marketing, to distinguish between primary and secondary and important, can start to do some quick, especially enterprises, as the operation of small and medium-sized enterprises, if there is no income, will have an impact on the normal operation of the enterprise, of course, the fastest in the beginning is the advertising, The optimization of the site is more slow, the fastest is one months before you can see the effect, stability is more than three months, for direct pull customers, the author of the Yang in the database marketing, feeling relatively quick, if there is a suitable message or message, some can be directly converted to the user, So for network marketing before doing as far as possible analysis clear, so to execute, can let the enterprise operation better.

Third, network marketing not only to the surface

Many enterprises are still in the Web site to stay in the look of the stage, in particular, a number of small and medium Enterprises home page is a large picture and animation, and did not nest the page, although it looks very good-looking site, but not to optimize the role, if the customer's slow speed, Half-day Web site can not open, affect the user experience, As a Web site, there is no marketing function, to achieve the goal of transforming customers and sales. Many companies want to use the new network marketing methods, but are not particularly applicable, some means to spend but not real, or to see the effect is relatively difficult, there are many enterprises in several years down with some effective one or two kinds of promotion, still achieve good results, like mail marketing, is from the beginning of the internet was used, Now is also a lot of enterprises to carry out network marketing important means.

Iv. Network Marketing to understand the industry trend

In the network marketing, not only to learn more about our own network marketing, but also to understand the competitors and peer situation, do a good job related monitoring, in addition to these more to understand the national trend and industry dynamics, like a while in the anti-third customs, some particularly vulgar promotional content will not be designed, Do the network marketing to conform to the national Zheng side policy, and in-depth understanding of the industry will let us better network marketing, each industry has its own different situation, we just put the network marketing and enterprises in the industry together to do the relevant promotion, like some friends of his pure network marketing better, But the relevant industry is not particularly knowledgeable, although everything has been done, but not very effective.

"Network Marketing Sun Tzu" Terrain, network marketing to fully occupy a favorable position, to choose an effective network marketing means, pay attention to the promotion of attention to the order of priority and primary and secondary, not only to find the plane of the Internet station or the look of the moves, but to see the final transformation or sales.

Yang, 2002 personal webmaster, Yi Ma Customer Network Marketing College network promotion Director and Network Marketing trainer, teaching material "network integration marketing actual combat" author, "Network Marketing Sun Tzu Art of War" starting http://blog.putui.com/archives/577