Network Marketing--Sun Tzu's strategy of Art of war

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"Cyber Marketing Sun Tzu"

As a famous art of war at home and abroad, Sun Tzu's Art of War not only used in the military, but also used in management, the author Yang engaged in Network marketing and training for nine years, his years of experience combined with "The Art of War," the original 13, to share the network marketing of the "Art of War", due to write more time-consuming, Written in the spare time about weekly, and issued as a first draft.

First, the Network marketing factors

1, do network marketing to let staff and leadership of the same will, concentric to do a good job of network marketing. For some enterprises, the leadership of the network marketing does not understand the goals will result in inconsistent, which will affect the effect of network marketing to have a vision of the goal.

2, now engaged in network marketing environment, the entire industry and competitors understand that the characteristics of the industry, competitors use the network marketing tools.

3, in the network marketing difficulties, for our own financial and promotional resources, such as the relevant network marketing materials, network media resources, related websites and blogs, related platforms, such as the account number.

4, Network Marketing Director, has the ability of network marketing, reward, cherish staff, strict system.

5, in the network marketing related systems and requirements, the relevant management system regulations, such as every day do those network marketing, the relevant statistical report to check.

II. Strategies in Network Marketing

1, in the network marketing plan formulated, to rely on the advantages of their own flexible conditions, and take appropriate action.

2, in the entire promotion to the competitors as far as possible to confuse, so that it is unclear their intentions, of course, for the opponent's intention we have to find ways to investigate clearly.

3, if the other side of the strong do not directly face, such as sometimes the face of competitors, deep pockets, investment portal ads, in Baidu bidding large sums of money, their own financial resources should be avoided.

4, as far as possible in the other side do not pay attention to the relevant network marketing, the positive network advertising is also cast, when other forums to promote and blog promotion and other Low-cost promotion also carried out, the choice of opponents for relatively few and not good at network marketing.

5, split the strength of competitors, such as the opponents of the staff pull over to become their own useful network marketing resources.

6, should be fully prepared beforehand, such as the need for network marketing resources preparation, manuscript writing, account preparation.

has been written in the network marketing practice experience sharing, in the "Network Marketing Sun Tzu" in the Art of war will be based on theory. In the article, we as far as possible to do the investigation and analysis, so that they have the network marketing elements, to the competition to "surprise, surprise", there is no prior to the network marketing before the preparation, is as a network marketing supervisor beforehand to consider.

Yang, 2002 personal Webmaster, the Ministry of the Department of Network Marketing College Promotion and Training Division, the textbook "Network integration Marketing actual combat" author, "Network Marketing Sun Tzu Art of War," the first http://blog.putui.com/archives/518.