Network Marketing Sword SEO optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network Marketing has become the most popular business areas, and the SEO field has become the hottest subdivision of the application. How to carry out e-commerce or Web site promotion through the appropriate SEO way is the focus of the industry more attention, but also the beginning of the new Internet industry, responsible for the promotion of the marketing department, as well as SME leaders concerned about the topic.

In this situation, Donews, 5Gme and many other people engaged in related marketing work together, decided to do something for these people, so there is this right to do is called "book" album. In order to achieve the purpose of disseminating experience, the original is to publish a book distribution. But at the end of the day, we think that, since it is public welfare, then even if the book price set is not appropriate; second, since Network marketing knowledge dissemination, the user group should not be the traditional bibliography to obtain knowledge of the people, but should be spread through the network; third, considering the network marketing knowledge and technology changing rapidly, Once printed book is difficult to update timely, misleading readers. In this case, I decided to give the whole content exclusive to SINA technology serial.

Due to the time and technology development, the content of the point of view is inevitably inconsistent with the times, please identify yourself, there are quotes from the senior celebrities of the classic discussion and case, thanks together!

Because most of the relevant friends in the SEO-related posts, inconvenient appearance, such an honor unexpectedly fell on me a person, trepidation.

Attached: "Network Marketing course--seo" Directory I will publish the full text here.

Chapter One Network Marketing

What is the first section of Internet marketing

Section II Classification of Network marketing

I. Search Engine Marketing

Second, soft paper marketing

Third, blog marketing

Iv. Mail Marketing

V. Alliance Advertising

Section III Functions of Network Marketing

Chapter II Search engine

Section one basic working mechanism of search engine

The work process of the search engine

Second, the Collector

1. Linear Collection Strategy

2. Depth Priority collection Strategy

3. Breadth Priority Collection Strategy

4. Collection Strategy

Iii. Indexers

Iv. user Interface

The second section of search engine Chinese word segmentation technology

I. Ambiguity processing

Ii. Processing of unregistered words

Section III challenges facing search engines

The technical genre of search engine

Ii. explanation of relevant nouns

1. Full-Text search engine

2. Directory Index search engine

3. Meta Search engine

4. Automatic classification Technology

5. Text Clustering Technology

6. NET Digest record

Fourth section Web page rank technology PageRank

First, what is the page level pagerank?

Second, how to determine the page level?

Third, how to know the level of a Web page?

The significance of page level

V. Control page level

Six, Google's statement

The fifth section search engine profit model

First, Google AdWords

Second, Google AdSense

Third, Baidu bid ranking

Four, Baidu Webmaster Alliance

Chapter Three search engine marketing

What is the first section of search engine marketing

Definition of search engine marketing

Second, the value of search engine marketing

Third, the search engine marketing principle

Fourth chapter. Search Engine Basics

First section, Space domain name

How to choose a stable space

Two. Tips for choosing a domain name

Section II, search engine robot

What is a search engine robot

The basic function of three spiders

Two. Search the type of robot and how to distinguish

Section III understanding of the mainstream search engine (complement)

100 degrees (fill)

Two Google

Three Yahoo

Four Sogou

Fourth section search engine how to view SEO work

One artificial (complement)

Two SEO illegal?

Section III, Links

The principle of external links

Two. Internal link principle

Section three, keyword strategy

First, keyword selection

(1) What is the key word

(2) Choose the RIGHT keyword

(3) The basic principle of choosing key words

(4) Determine the actual steps of the keyword

Develop a habit of paying attention to popular habits

1 Social News Facts

2 cyclical hotspots

Three. Efficiency calculation of key words

The fifth chapter, the best optimization of single page

The composition of a head area

1. Titles (title)

2.MATE Properties

3. Description (Description):

4. Other Meta Tags:

Two Head area label considerations

1. Title Length

2. Description and Keywords

The importance of 3.title

4. How to write a good description

5. Keyword Label Taboo

Three. Body Area composition

1.Header Header Label

2. The understanding of the label

3. Naming of Web pages

Sixth chapter single page best optimization

The composition of a head area

1 Title Selection title length

2 Description and Keywords

3 How to write a good title and title of the importance of

4 How to write a description of the window with the natural list display

5kw keyword Taboo

6 Other label Introduction

Two

Three-label understanding

6th Chapter Submit your website

Submit directly to the search engine

Two indirect to the search engine submission

Three-direction Open Directory submission

Four to the enterprise directory submission

Five to the Industry directory submission

Seventh chapter optimization operation of External links

A technical

1 Use of cable Connection

2 One-way link

3 Two-way links (links)

4 Relevance of links

Two ideas

1 Black Hat vs white hat

2 Evaluation of linked sites

3 Quality Link Understanding

4 Station group Mutual chain

Three advanced

1dmoz

2 Purchase Links

3 Link Bait

4 Writing Bolg

Eighth chapter internal Link optimization operation

The Inner Chain Foundation of a technical article

1 Picture Links

2js Links

3 Link dependencies

The inner chain advanced of the second thought

1 first page link entrance

2 breadcrumbs Navigation

3 Transposition thinking with users

4PR Delivery

5 The return of the theme to a

Three user posts in the chain advanced

1 Link Security

2 Link speed

Chapter Nineth cycle Arrangements for work

First handshake with search engine (submitted)

Two long-lost spider (log)

Three included, natural ranking

Four pairs of existing external chain evaluation

Five construction outside the chain

Six update your article

Seven Analysis flow log

Eight Establish PPC

Ix. Analysis of ROI

Tenth Chapter SEO Work Practice-the technical preparation of the website

One status page

Number No. 2404 Status code

Three site Map

1 HTML Sitemap

2 Sitemap

Four robots.txt

1) Introduction of ROBOTS

2) Robots META tags

The 11th chapter commonly used SEO tool

A Google admin

Two IIS logs

Three types of flow statistics device

Four mainstream CMS systems

Five Mainstream shop system

Six Mainstream blog system

Chapter 12th better understand your site

A website base query

1 Domain name basic information inquiry

2 Detailed site History inquiries

3 Site Host Header status code query

Two website external Information inquiry

1. External Link Quantity Inquiry

2 PR True Value query

3 Links Bulk Security online inquiry

4 online query with IP domain

Three Global rankings query

Four search engine input box query

Five more use of Search engine query practice---How to become a query master

13th Chapter Website Technology Reconstruction

1 Abandon Framework

2 Optimize your CSS to reduce server consumption

3javascript

4flash

5 Influence of picture size

6 Embedding of Web pages

7 Dynamic Web page static

14th Chapter Website Idea Reconstruction

1 Site 3 major elements, text, pictures, links

2 Search engine Favorite text

3 keyword density also web page noise, 125k your stage

4 semantic Words your HTML tags

5COPY Opponent's website

15th Chapter The misunderstanding of SEO work

a keyword stack

Two hidden text

Three camouflage pages

Four Bridge page

Five Duplicate Submissions

Six mirror pages

Seven Mass links

Eight Hidden links

Nine Domain name copy

Ten Link Farms

16th Chapter Novice Advanced You should also know other common sense

100 degrees

Two Google articles

1 What is a sandbox

2 What is Dance

Three common articles

17th Chapter SEM work in China

1SEO Work Status Diary

2SEM Outlook