Network Marketing talent Shortage professional training imminent

Today, the Internet has become the second medium, with the continuous development of internet technology, China's network marketing is increasingly popular, all walks of life in order to adapt to the development trend of the times, gradually from the traditional market to the network market, marketing methods from the traditional marketing to network marketing.　　According to the relevant survey data show that in the first half of 2010 China's network marketing industry scale has exceeded 20 billion, so rapid development trend, marking China's network marketing has entered a high-speed development stage.　　However, in the face of this development tide, many small and medium-sized enterprises can not face, the lack of talent has become a bottleneck in the network marketing of small and medium-sized enterprises. Talent is an important factor in the development of enterprises, of course, in the development of network marketing process is no exception, small and medium-sized enterprises need both to understand the network technology, but also understand the marketing management of the high-quality compound talents. But because the network marketing is only in recent years, and small and medium-sized enterprises to develop network marketing awareness of the idea is not fast enough, resulting in this area of talent few.　　However, the development of the network Marketing Enterprises has no delay, by the constraints of all aspects of the conditions, small and medium-sized enterprises are difficult to attract those who really understand the network marketing of high-quality talent, therefore, talent vacancy has become a constraint on the development of network marketing bottlenecks, and this field has become a fertile ground for employment. In order to meet the needs of small and medium-sized enterprises on network marketing talents, accelerate the development of network marketing of small and medium-sized enterprises, and satisfy the demand of talents blank. The relevant departments of the State introduced the network Marketing college, and launched the Network Marketing engineer training, is committed to training the actual network marketing, E-commerce talent. It is understood that the study of network marketing engineers professional skills curriculum system is through the collection and collation of hundreds of network marketing experts and more than 1000 of the application cases, survey and analysis of Small and medium-sized network marketing posts The most concerned about the skills,　　By a number of network marketing experts and Network Marketing project manager carefully prepared the development of network marketing courses. Courses specifically for the enterprise network marketing tailored to cover the current network marketing concepts and implementation methods, mainly including network marketing technology and network marketing to promote the two major directions, focusing on the application of a variety of open source system to quickly build network marketing platform, website SEO optimization technology, Precision Network advertising and network marketing integration to promote the four core modules.　　Cultivate the complex network marketing talents who understand technology, understand marketing and understand website promotion operation. From this perspective, in the development of network marketing has become the trend of the situation, small and medium-sized enterprises should seize the opportunity, pay attention to the cultivation of network marketing personnel, using a variety of ways, means to cultivate and improve the staff's business ability and service efficiency, the formation of a number of high-quality, reasonable level, professional support Computer and business management professionals, for their own network marketing development to provide personnel protection, so that enterprises in this internet age based on long-term development.