Network Marketing: The core of network promotion for small and medium enterprises

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In a certain size of the small and medium-sized enterprises in the eyes, the website marketing promotion is through the promotion of optimization site-put ads, many do the website outsourcing and optimize the promotion of the company's favorite is such a customer group. Small investment This kind of general meaning 4 yuan/thousand ip,4.8 yuan/thousand IP ... Most people do not care too much about these pieces of money, they rely on this to spend a few dollars to get how much traffic, I think this is the authenticity of traffic and will bring the effect of the interests of their own heart know.

And then is the so-called (small and medium enterprises: everyone in doing, so also want to follow) the pay promotion, Baidu bid and Google promotion, search, Sohu, Youdao, such as these search engines, in the face of various industries have a certain pressure, every competitor. Sometimes a hot keyword bidding will promote a few pieces, or more, small and medium-sized websites can not compete with these sites, then the money is deducted fees, but not necessarily to their own site to bring profits and so on. There are many enterprises blindly through the search engine pay to enhance the Web page or company product name in Google and Baidu and other sites rankings, relying on customers through the search engine voluntary search to increase their visibility, greatly increased the operating costs of small and medium-sized enterprises, but also can not effectively stimulate the customer "real" demand.

Website promotion is actually very simple, small and medium-sized website relative to other types of sites is a certain limit, site traffic and maintain corporate image and fit, unlike other sites reproduced articles and so on operation, and no one product can be satisfied with all customer groups, So in the face of the first step of the SME Web site should determine their target customer base, narrow the scope, can not use those personal website promotional experience, to find the right promotion strategy is also very important.

Advertise

Depending on the personal humble opinion: that the big search engines on the site to do the bidding is a risky thing, for small and medium-sized website targeted to clear the most conducive to finding a consistent enterprise target customer groups and the same industry authoritative portal advertising (taboo: Do not look for competitor's website), In the short term, the company's Web site is displayed in front of netizens, and most of the current business owners are more agreeable.

Release press releases and soft articles

Through the news and write soft text is also a good idea, this is now regardless of the corporate website, or personal website in the promotion and optimization of the operation of one of the important promotional strategies. Writing articles for us should not be difficult, their own website reputation and poor traffic can also be in the more authoritative website posted, can also contact them to buy soft text form of the ad site recommended, this is definitely more than the paid ads to do a lot of it.

B2B,B2C Information Platform

At present, there are many B2B,B2C information platform, the feeling is tailored for the company's website. Select a part of the search engine information platform to regularly release and update corporate information, there will be their own independent business shop address, including its own web site is unrestricted display. Some of the added enterprise platform can be added to some corporate news, Enterprise dynamics, promotional promotions, such as publishing information, but these also require long-term updates to show the effect.

Author: helloboting

Original load: Program supermarket network http://www.cxcs.com.cn/

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