Network Marketing the most powerful 10 tools

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The marketing way of network marketing is more embodied in the communication and dissemination, he communicates to the consumer is enterprise information, product information, brand information, marketing information, the most powerful tool has 10 kinds.

The first big tool: Blog

The blog is the consumer makes the information and the dissemination information the portal, the enterprise may advertise by the content and the blogger's interest in the blog, provides the product trial for the blogger free of charge, then invites the Blogger to publish to the product feeling and the appraisal, invites the blogger to visit the enterprise, Work with the blog operators to launch the blog page decorative tools such as the dissemination of corporate information. Advertising is undoubtedly the simplest form, but if you can get the identity of bloggers and write to the enterprise and product benefits of the article, it can achieve the effect of word-of-mouth dissemination. In addition, the establishment of their own blog is also a good way of communication, the current number of enterprises in the corporate blog and consumer interaction between the answer has also achieved good results.

Case: As a longtime sponsor of the Olympic Games, Coca-Cola released a dialogue-style marketing website called "Torino Conversations" during the Winter Olympics in Turin, Italy, in 2005. The site is open to podcasting, publishing pictures, reader comments and other functions, and paid to recruit 6 university students from China, Germany, Italy, Canada, Australia and the United States, from the Olympic Games audience, in the form of blog real-time coverage of the Winter Games, and promote Coca-Cola products. The blog team is the equivalent of Coca-Cola's PR department, but does not belong to Coca-Cola employees.

Coca-Cola's blog marketing strategy is cutting-edge. At present, many companies in the United States in order to increase the traditional marketing based on blog Network Marketing plan, try to hire part-time and full-time blog to promote corporate activities. Dutch tourism, for example, paid 25 bloggers in January to participate in the Amsterdam press conference, which was recruited by Blogads receptacle, a blog network dedicated to blogs and advertisers. Visa USA2005 also released a similar website to encourage Olympic enthusiasts to issue blogs about the Olympics. The site is more technologically advanced than Coca-Cola's site, in addition to allowing podcasting, publishing pictures, readers ' comments, and also use picture management to share the site flickr.com image sharing services and video blog services.

Second largest tool: forum

The Forum tree form may produce the good dissemination effect, opens the enterprise or the brand area in the forum, has the goal and the direction to raise the topic and organizes the topic discussion, invites the consumer to participate and gives the spiritual encouragement, can realize the dissemination purpose. In fact, many enterprises attach great importance to the dissemination of the Forum effect. It is no doubt that the most direct way is to set the topic and discuss the topic in the Forum. In fact, there has been a special forum marketing services, service Enterprises called "Forum marketing." Its essence is in a certain classification of the forum orientation, quantitative set up the topic and the marketing means that causes discussion, its core lies in the topic attraction and the attention degree, induces the forum user to participate in the topic discussion through the certain text guide, and leads the topic discussion toward the enterprise's angle development. The audience is the forum users, the depth of the discussion topic, the number of participants, the number of forum topics, the number of forums are specific indicators of assessment.

Case: If you are on Alibaba's Taobao to try to the Internet merchant charges caused by large-scale protests, and eventually have to cancel the charge of the event and memory, you may also remember that there is a rival figure has appeared in that incident, that is Tencent's Pat net. In that incident, Pat NET hired a PR company to use the forum to spread the way, take the opportunity from Taobao attracted a group of merchants to join Pat NET.

The third major tool: online game embedded Advertising

Online game embedded advertising is a subtle means of communication and communication, embedded in the network game brand information, product information, can reach a large number of netizens. The best way is to experience, interactive information dissemination, such as the product information in accordance with the game plot, so that consumers in the game process to understand the product performance and special interests. In addition, information and game stories can be fused together, with stories in the hearts of consumers to impress. Case: In the racing game, Michelin tires appear in the Racing Accessories library, the role of the game to choose Michelin tires, you can see the exact same as the actual tire technical parameters, can feel Michelin tires in the game's excellent performance, so that players through the game to understand Michelin, recognized Michelin, And this kind of real-life experience has far more influence on the player than the traditional message-instilling effect.

Coca-Cola in the online game "World of Warcraft" as the Magic Water appeared, the role of the game after drinking can immediately restore physical strength, improve combat capabilities, but also to give players an implied "drink Coca-Cola, to cool by their own" brand Association.

2005, Zhejiang Green Sheng Group's "QQ Energy date" was directly designed to the Sky Chang Technology "Datang", the game is the most magical "almighty tonic", the game characters "eat QQ energy JuJube" can not only supplement the physical strength, but also to replenish the spirit, these are network game marketing model.

Fourth big tools: Instant Messaging

Instant communication Tool Marketing function is far more than people have already practiced, in fact, instant messaging platform can achieve a single, small and public coordination and unified communication and dissemination. In the single communication, instant messaging can replace the telephone, groups and groups of functions can be directed to the information to have a common needs of the minority groups, and its operation box advertising can reach the mass group. Case: Many companies are using instant messaging to spread and complete the business, including KFC, Dongfeng Citroen, Volkswagen and other enterprises. And some enterprises organize the enterprise group, through the group to potential consumers to pass product and brand information, convert them into loyal consumers.

Five tools: Computer and mobile screen

Can computers and mobile screens replace TV screens? The trend began a few years ago. But at present, the computer screen can only display information in the form of desktop pattern, screensaver and so on, the screen of mobile phone displays information in color picture and animation form Enterprises need to provide consumers with a variety of entertainment information to meet people's computer and mobile phone screen beautiful needs.

Case: Some IT companies do a good job in this area, Samsung, LG, Motorola and other corporate websites have a large number of exquisite, containing enterprise and product information pictures and animations for consumers to download. Can there be more forms? Rising "Kaka little Lion" is an example, the Lion cartoon image on the desktop is very lovely, very good to convey the brand rising.

The big tools: matching Web Ads

Matching network advertising can be based on the content of the page, netizens browsing habits, such as the setting of advertising content, to achieve accurate advertising, the form includes text, pictures and video. This kind of advertisement obviously solves the question which the information transmits the direction, then needs to make more breakthrough in the vivid aspect.

Case: The world's narrow network of interconnected groups has become the leader in this field, access to a large number of corporate identity. As China's first precision marketing network platform, the world is a narrow network of internet is only one by one people, Xinhua and other 4,000 strong websites, with its unique multidimensional orientation (interest, behavior, consumption, geographical, time, frequency) technology and far ahead of the resource coverage, won the Dell Computer, IBM, Epson, Yili, the world's top 500 and domestic brand leader of the favor, the user scale of more than 30,000.

Seventh big tools: Anime and video clips

Animation and video clips of the relatively small number of transmission, is still in a part of the fashionable youth groups, but the future development prospects are very good. The information dissemination of entertainment is always very wide, and enterprises should pay attention to the effectiveness of information dissemination when it spreads through entertainment. The qualitative analysis of this aspect is more difficult, it is impossible to say exactly how this communication affects brand value, which may also be an important reason to hinder the further development of this form of communication.

Case: In 2005, the United States of America, the company and the podcast site Podcastalley collaboration, in the popular program "Dawn and Drew Show," implanted ads, through the site's podcast to deliver brand and product information. Previously sensitive goods such as condoms were easily "taken care" of in traditional advertisements, which were aired in podcasts that completely bypassed the problem. It turned out that Durex's podcast ad worked pretty well.

The eighth big tool: Product outside packing media

Product packaging Media is the edge of innovation and the product of grafting resources, all high-volume sales of fast-moving consumer goods packaging can become other enterprise information carrier. Coca-Cola, Pepsi, Wahaha, Huiyuan Juice, Procter and Gamble, Jian Li Bao and other enterprises of product packaging has become an industry outside the spread of the battlefield enterprises. However, the acquisition of such resources is clearly not easy and requires a reciprocal exchange approach.

Case: In the Tian Chang technology and Zhejiang Green Sheng Group of cooperation, Zhejiang Green Sheng Group for the days of the science and technology "Datang situation" to promote the promotion of 100 million packaging bottle body advertising, making "Datang" saved a lot of advertising costs, players in a very short period of time up to 3 million, according to statistics, there are 31% Players from the Green Sheng group cooperation.

The Nineth major tool: SNS community

The virtual community has a lot of communication opportunities, and the communication effect is better. Virtual community refers to the role of the simulation of the real world of the game, is a kind of online games, but allows consumers to create themselves, compared to other types of programming online games can show creativity, virtual community of virtual goods and props can become the carrier of information. Case: Tencent's network community, race My network of communities are very good entertainment community, in the virtual community Tencent, QQ show, QQ space, QQ Pets are good communication platform. For example, in the QQ pet, beverages, food, sports apparel and other products and brands can be made into virtual products, so that virtual QQ pet to enjoy, so that in the actual user to form brand loyalty. Of course, the same communication opportunities are also suitable for other consumer goods enterprises.

Tenth-largest tool: Wireless communication information

Wireless communication information includes SMS, MMS, color map and other forms, the enterprise information, product information, brand information entertainment borrowed from these forms, can obtain a certain effect of viral transmission, the premise is to be appropriate and appropriate entertainment. Today, consumers will all things to entertain the tendency is very obvious, all kinds of play gimmicks, funny and other popular, enterprises to cater to this trend, but also to avoid injury. This requires the enterprise to have a planned, purposeful implementation of information entertainment. Text and picture creative best can be popular and yet elegant.

Case: Wireless Marketing Services Enterprise Mobai Medi will be in the form of pictures, screensavers, ringtones and games implanted in the domestic production of more than 30 million of colorful mobile phones each year, usually in the way of buyout, in a brand of each cell phone put 3~4 ads, and 1/3 of the advertising revenue to the handset manufacturers. The Charm media technology is all kinds of WAP website proxy mode representative. The charm of the establishment of the Marketing Alliance WAP Web site in the form of mobile portal, with free content to attract users to visit, and then use traffic to do mobile advertising, they have a large number of independent WAP site traffic. Through this huge marketing database, to assist advertisers to achieve accurate wireless distribution marketing, wireless platform to achieve Cross-media marketing. Shanghai Ju June developed a custom advertising model. Poly-June to adopt membership system, only for members of advertising push, members can choose their own advertising category. More importantly, interactive marketing, such as for a well-known wine interactive marketing, poly June to include free games, music, wallpaper download and other integration.

The marketing reform will become the symbol of the internet age.

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