Network Marketing: The technical work of arresting eyeball

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How to let the focus of the audience's attention on your network marketing, and be willing to click with the mouse, resulting in traffic and even sales, which has been a large number of businessmen headache problem. Some people in the industry have joked that network marketing is a "who can do, but not everyone can do a good job" technology.

"Simply put, network marketing will use to find ways to catch other people's eyeballs," a domestic female website president and CEO Hu Fei this definition of their success secrets. As the establishment of less than three years, the company's performance has reached 80 million/year of the decorate net, its own oriented "urban white-collar women" of the user positioning, decided that their network marketing needs to seize the user's attention and concern. "As long as the operation of a reasonable science, the use of network integration marketing to attract users to focus on the purpose is not difficult." ”

The key to capturing the user's eyeballs is to try to interact with the user. To create an efficient interaction, try to start with the following.

The first is the "new" and "odd". It is human nature to be old, and fresh things can always attract more eyeballs. Far more like "Jia", cause for a while the network is full of "Your Mother shout you go home to eat"; near a point such as "Gold 坷垃", spoof-style advertising video in the internet as a joke in the audience, its behind-the-scenes a "gold" surname Brand also took the opportunity to hype a bit.

The second is to learn to occasion and find hot spots, to find can arouse the public and industry interest and even the mouth of the event, Network marketing effect will be good. The most typical occasion, should occur in various industry-class sites, such as Eric has a variety of expert professors, the hot event "collective occasion Hype" provides a good soil. For example, the previous Google's "evacuation door" uproar, followed by Alibaba's Ma Yun said publicly, fully support the government's review of the regulatory system. Show their corporate position at the same time, but also clever to do a self hype. After the "25 Yuan gate" was thrown, excellence last week exploded "hard drive door", and consumer groups have said they will prosecute excellence. Even if they do not insult the other, they should also take this opportunity to shout slogans, tree stance, table determination.

There is a real activity, events, etc. to impress consumers. This kind of activities to the right remedy, but also to choose a good platform to decorate the network's brand as an example. Decorate the network under the YA indanone Pharmaceutical makeup as a representative of the domestic brand, relying on decorating the network to open up the "Beauty ask" column services, often real-time for female users to provide first-hand medicine makeup Beauty counseling. The content covers whitening freckle, acne, breast enhancement and slimming, and so on the most female users attention. Its operating mode is also based on "online consultation", supplemented by web consultation, which greatly satisfies the information demands of female users. Cultivate a group of potential consumers, for the further development of the market in the future, providing the soil.

Network marketing is based on the interaction between enterprise and user. There are a lot of new electric business in the integration of network marketing, always complaining about the integration of some network marketing methods, the effect is not obvious. The reason is that they do not have the depth of marketing content, the title is not attractive. In fact, as a network marketing enterprises, do everything is not only to see for themselves, but also to the user to see. Do not know how to attract, impress the user, "entertaining" mistaken for "public performance", naturally there will be no positive response. Want to try network marketing friends must be clear this point, after all, this is a "catch eye of the technical work." Because of the advent of the Spring Festival, I wish: Happy New Year and family happiness!