Network Marketing: The way of heating for small and medium-sized enterprises

58.com currently has a registered user 5.23 million, the monthly view of nearly 480 million users can bring a significant impact-Xiao Xia by the rising operating costs and financial crisis, 2009, whether for the Chinese economy or the vast number of SMEs will be a challenging year. If enterprises want to survive in the economic winter, it is inseparable from publicity and marketing. Traditional methods usually operate in the form of advertising. And the price of the media is like a horse off the reins, a year taller than a year, which is difficult to bear the small and medium-sized enterprises with financial constraints.　　and the emerging network marketing with its low-cost operating costs, accurate audience, has become a large number of SMEs to choose the object. "It would be hard to imagine if there was no internet marketing at the time. "The manager of Beijing Guangming Moving company Liu is deeply impressed by this. Last September, the property market in Beijing fell into a slump, and the relocation company's business also cooled. See their peers have to switch to run transport, Liu manager of the company's confidence is also falling. But the idea of a defeat let Liu manager decided to stick to it. Manager Liu began to post on the Internet, to enhance publicity, but not to improve. Inadvertently found that often posted 58.com launched a "network of adjacent" 2.0 version of the marketing products, can help small and medium enterprises to build stations and promote marketing. Considering the network marketing to the company's business impact, see extremely high cost-effective, Liu manager bought this product. In the establishment of their own company's website, found that the marketing effect is very good, every day to the site to the number of people can reach hundreds of.　　Web site traffic directly affects the company's business volume, so that the company can safely through the financial crisis raging economic winter. 58.com Marketing Department, said the head of the "net-neighbor" is derived from meeting the needs of SMEs. Small and medium-sized enterprises in the capital, manpower and other aspects of the weak, if you want to build their own website to carry out publicity, the need to spend a lot of money and energy, and then to promote the marketing of the site more expensive. "Net-neighbor" can not only help enterprises build their own stations, but also to the enterprise station for accurate promotion.　　Professional design so that the company's Web site more easily indexed by search engines, so that the site's keywords in the search engine natural ranking in the front, this is more than the company's own search engine to purchase the price ranking is much lower. More importantly, the network is connected to the use of its own advantages of 58.com integration of information resources to promote a strong promotion of products, 58.com currently has a registered user 5.23 million, the monthly view of nearly 480 million users can bring significant results. At the same time, the Web site also has a very high traffic flow, the network of adjacent users can be displayed in many locations in the site, so as to obtain more business opportunities.　　In addition, the Web site also achieved the network of precision promotion, according to the city and the type of accurate search. Network 2.0 version of the function also includes telephone callback, SMS downloads, instant Messaging and other functions, so that the communication between enterprises and customers more rapid and convenient. Users can try for 15 days free, experience the promotion effect.　　At the same time, the network adjacent to the 2.0 version also increased WAP station, so that the scope of corporate website extension to the mobile phone users. Relevant experts said, although the survival of the enterprise is based on products and services, but appropriate marketing can improve the business volume of enterprise development is essential. In a weak economy, quality products and services, with cost-effective, accurate marketing is the survival of enterprises.