Network Marketing Thinking in the 20th Internet report

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July 18, China Internet Network Information Center (CNNIC) published the 20th China Internet Development Status Statistics report. The report first in the definition of Internet users have made adjustments, from the original weekly Internet access to the definition of one hour to international general six months over the net. I personally think that the adjustment of this definition will have some effect on the contrast of previous reports, but in the long run, the adoption of international definitions is beneficial to the worldwide comparison of data.

Although the statistical report on the development status of China's internet has not been devoted to the investigation and analysis of network marketing products and markets, it also contains many basic data reports of network marketing, which can help us think about the trend of the development of the network marketing industry.

1) Report: "As of June 2007, the total number of Chinese Internet users reached 162 million, after the United States 211 million of the Internet, ranked second in the world." The internet penetration rate exceeds the 10% threshold, with China entering a fast-growing phase, and the number of Internet visitors will increase dramatically over the next 35 years. ”
The report shows that the total number of Internet users has crossed the 10% threshold and will grow rapidly, which makes it easy to think about what the corresponding relationship will be to the growth of the online marketing market.

Before the network marketing market scale Analysis and Forecast: 2006, the Network marketing market scale reached 7.7 billion yuan, 2007, the network marketing market size is expected to exceed 10 billion yuan, 2008, the network marketing market size is expected to exceed 13 billion yuan. Now it seems that this prediction should be conservative values, the entire Network marketing market scale development is likely to be more than people think.

2) Report: "162 million netizens, currently using wireless access to the Internet has reached 55.64 million, of which the mobile phone for the terminal wireless access has reached 44.3 million people." ”

The number of mobile phone users on the surface of the report reached 44.3 million, which was several times higher than the previous statistics. In the face of the growing number of mobile phone users groups, mobile phone terminal Network Marketing application How to break through?

At present, the market has appeared like SMS URL, China switchboard, WAP station, such as mobile phone terminal Network marketing products, but mostly no effect, belong to "cheat type". It should be said that three factors limit the development of mobile network marketing, one is the use of too few people, any network marketing products are based on the existence of a large number of users to have value; One is the demand is not outstanding, mobile network marketing must have difficult to replace the network marketing needs to appear, in order to make its own value reflected The last factor is that the domestic network marketing industry is still not standard, theory and practice disjointed, no one knows and study the future of network marketing How to go, are in the passive forward.

Mobile phone terminal Network Marketing application market is not clear. Personally think there will be no breakthrough before the advent of the 3G era.

3) Report: "Among the 162 million netizens, the proportion of 25 is already over half (51.2%), and the proportion of Internet users is gradually decreasing, and the number of people with lower academic qualifications is gradually increasing; the proportion of students in Internet users is large, reaching 1/3 strong (36.7%)." ”

More than 50% Internet users under the age of 25, students more than One-third, college users over 50%, these non-traditional network marketing target groups how to use?

The above data correspond to network games, Internet entertainment, talent recruitment, education and training and other network application services. This group of consumer data rising, means that such network application services market still has a lot of room to rise, should be in the industry to focus on marketing.

4) Report: "The current number of CN domain names to 6.15 million, occupy the total number of Chinese domain name nearly 60% (58.9%), the annual growth rate of up to 416.5%, the first comprehensive over the domestic user registration of the common top-level domain name." ”

CN domain name irrational growth, to the network marketing market left what hidden trouble?

A, currently including the CN domain name, the number of domain names and the number of sites compared to 7:1. Personally think this ratio is high, a large number of domain names are not used in the construction of the website, is grabs;

b, a large number of CN domain name will be renewed in the second year of death, is expected next year's domain name increase will be significantly reduced;

C, CN domain name of the first year of the policy will speed up the basic network services market shuffle, small agents and service agencies survive worrying;

5) Report: "As of June 2007, the number of Chinese websites has reached 1.31 million, which has increased by 470,000 in half a year, increasing by 520,000 over the same period in 2006 and reaching 66.4% annually." ”

Growth of 470,000 in half a year, equivalent to the sum of the growth of the last 4 years! How are so many new websites made? There is such a big demand change in the network construction market, and it is not found that the network construction market has the different movement. We learned from the well-known network marketing service provider in Shanghai, the company's website construction business although in the steady rise in the development, but there is no demand surge situation.

I don't know, cnnic. Did you adjust the definition of the website? Individuals take reservations about this number.

6) Report: "The Chinese Netizen's search engine usage rate is 74.8%, the United States is 91%." ”

The reason for this usage gap is related to the composition of netizens. This indirectly indicates that although the total number of internet users in China rose rapidly, but the maturity and developed countries still have a gap. In the future, with the rapid amplification of the number of netizens, I think the use of search engine may also appear a small decline in the situation. The impact of the increase in usage is mainly the new Internet users and network application requirements of the limited two factors.

How to help a large number of novice Internet users, this may be a large number of business opportunities involved in the project.

7) Report: "In the United States and South Korea e-mail usage rate has exceeded 90%, but in China only half (55.4%) of the Internet users." ”

E-mail usage is down, spam governance is less effective, and what is the future of email marketing?

A, perhaps the future of e-mail this form will disappear in the Internet, 5-10 years later;

B, China's mail marketing market has never been a good time to develop, has been plagued by spam;

C, the individual believes that the formal license mail marketing still has a market, will be the development of alternative;

    8) Report: "Online shopping, only 25.5% of China's internet users use online shopping, while in the United States, online shopping has become a popular behavior of netizens;"
   
     we learned from the Taobao "first half of 2007 shopping report", the total turnover of Taobao in the first half of 2007 exceeded 15.7 billion yuan, this transaction amount is close to 2006 Taobao turnover (16.9 billion RMB), growth rate of 200%.
   
    It is not difficult to see that the domestic online shopping market is developing rapidly, and there is still a greater room for growth. At the same time, based on the buyers and sellers of service Network marketing services will also be rapid development, including the establishment of network marketing platform, network promotion services, transaction Transformation Services (network voice, online customer service, electronic map) and so on.