Network Marketing thinking through a real case

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The name of a restaurant recently called Snake Village, not far from where we live, is very surprising. In short, I feel very afraid of feeling. Because the ancient old saying is "bitten for ten years shy". So I go to the shop every day. But see the shop effect is not satisfactory. Is there a problem with the location of the store, it is so many people in food and beverage is difficult to accept the new things? We have to provoke a thought.

But these two days when I was passing by, I found the restaurant was changing the door, and he added the concept of snow beer to the original base of their door head. Begin without understanding. specific to understand again. General Catering industry. If you want him to accept the new. Especially something that stimulates something. Beer is a great match. So such a combination is definitely going to improve their operating effectiveness. Through such a thing, not by the association. In fact, there are also such living cases in internet marketing.

So for example, the real mania for the World of Warcraft game is in the graft with Coca-Cola. He was in the Internet café to carry out a trend of development. Because playing game-stimulating drinks is the perfect match. So in the case of Tencent QQ to do more successful QQ rook, QQ dazzle Dance, QQCF, these games were originally designed not from Tencent, QQ rook from karting; QQ Dazzle dance from the dance; QQCF from CS. But why he has developed here in Tencent. It is important that we have a combination of graft awareness. Network marketing is also not one of your learning a single aspect of marketing thinking. But need to combine with many aspects to study. To gain and achieve.

So why in the QQ dazzle dance he can surpass the fiery dance. So everyone knows Tencent QQ chat tool. Most of them are young people, and some of them also like dancing and the feeling of dancing. But in the dance of the original there are many people play. But the appearance of Tencent QQ, more aspects of user landing. So many users to play. So he's got one of the advantages here. Second, his dance factors, fashion factors and our QQ image has a relationship, but also more trend of fashion. So in the case of QQ Rook, because I have experienced QQ rook, have a deep feeling. Why run kart can be surpassed. The number of people playing QQ rook is increasing. In fact, the race mode is the same. Tencent is completely imitated, but we will find that there are many fashion elements and the user's psychological grasp in the QQ rook. He is in favor of younger, fashionable element. and running kart is a kind of cartoon element. So there is no temptation. So a lot of people are here to play this.

So what can be said from these, is that we do online marketing must remember two points:

1, to have a clear positioning:

Some industries you start to do is to locate your crowd, maximize access to these people trust, if you locate the wrong may start to be difficult to profit. Perhaps you are wrong in positioning will lead to your product or marketing effect is beyond. So you have to position yourself in the direction of development, at least 3-5 years of development planning. And the client's search for askance.

2, to have the concept of integrated marketing:

Integrated marketing This piece contains a lot, such as network marketing way to integrate marketing, also has the integration of operation mode, as well as the integration of resources. To do marketing. So I will share these few details with you in these aspects.

(1) Network integration Marketing: There are many kinds of network marketing, such as microblogging, micro-credit socialization marketing, search engine marketing (SEM, SEO) as well as BTB platform, mobile end marketing. Then we want to do marketing. Whether you're in charge of a single aspect of Weibo marketing, or in charge of overall marketing, you need this concept. Because if you are doing a single aspect of marketing, you need to work with the team to do a lot of marketing system. If you are doing a single aspect of marketing you need to understand these marketing features to run a good site. So like SEO Research center here to understand, from 2012 found many do SEO industry people need to through Taobao, network marketing to be responsible for doing a good job of the website operation. So we set up these teachings. To help you improve the network marketing concept of integrated marketing, better in the company to operate a good product project.

(2) The integration of operation mode: We know that the operation mode has network channel marketing, ground marketing, activity marketing and now the newest mobile end marketing, OTO mode and so on. But we need this concept. At the same time, if we are doing network marketing, we need to have the concept of ground operation to do marketing will be able to play a great value.

(3) The integration of marketing resources: marketing Resources in the integrated marketing is very critical, as mentioned above on the Tencent game is actually an organic QQ resources and game resources integration, will have the opportunity to manage development. Of course, there are many aspects of resource integration. If you can't integrate resources for marketing. Your advantage will not be fully developed. So it is necessary to consider these factors to better operate well to do good marketing value.

Today through this case to share such a knowledge point, to facilitate the promotion of network marketing thinking space. Of course, all of this to do the premise of network marketing is to do technology. If your technology is not in place, marketing thinking can not reach the effect. More SEO, Network marketing Ideas Exchange, http://blog.0916688.com/sem/502.html