Network Marketing Three questions: where does the buyer come from?

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Now the network marketing enterprises more and more, this is the social progress, marketing revolution. However, we are not difficult to find that there are quite a lot of business network marketing is not successful, network marketing generated confusion and hesitation, and "Love" and "hate".

As with traditional marketing, the most important thing is to find buyers and reach a deal. Network marketing is not a device, but must be for enterprises to bring customers and sales. To obtain profit is the ultimate goal of marketing activities, and network marketing is no exception. Stand in this angle to understand the network marketing, we will feel "relaxed" many, thus not be many "colorful" network marketing products confused.

I think that in order to successfully carry out network marketing, we must solve the "where buyers Come", "How to retain buyers", "How to deal" these three problems. Enterprises in the combination of their own characteristics, to find out these three problems, and then to choose the Network marketing platform, network promotion products and follow-up network marketing services, will not lose their own, truly pay must have a return, the successful implementation of network marketing.

Where did the buyer come from?

Where are the buyers on the Internet, and how do you find them with minimal input? How to attract them to browse my products and services? Let's solve the problem first.

1, who is my target customer?

Target Customers (buyers) are divided into direct target customers and indirect target customers. Direct target customers have decision-making power, can directly decide, indirect target customers have the right to suggest, can affect the "purchase" decision. For example, learning supplies, parents for students to buy directly, but also the students themselves after the choice to inform parents to buy----parents and students are targeted customers, can have an impact on the transaction.

Enterprises in the development of network marketing, to be clear on the Internet your target customers distribution, is the direct target customers more, or indirect target customers. For different roles, regions, and cultural background of the target customers, the corresponding network marketing strategies are different.

2. What are the activities habits of the target customers?

Different characteristics of the target customers, the Internet activities are also different habits. The activity habits here include what search engines are used, what websites are often on, whether there is an online gathering place, the time and frequency of the Internet, and what network tools to use.

For example, for the sale of high-end smartphone business, his target customers should belong to the higher income of successful people, male-dominated, such people in the search engine usage is mainly Google, often to the portal to browse the news, focusing on financial, financial information In some commercial community sites can often see their figure, the Internet time is mainly working time, a day or so hour, often using MSN, many people on blogs and electronic magazines are also interested.

It's not easy to find the online activity habits of your target customers, can combine the communication between friends, network survey analysis, the characteristics of the network under the customer analysis, to their own target customers online habits to make a preliminary judgment, this judgment for the development of network marketing is very important, accurate judgment can make your network marketing with less effort.

3. How to advertise to attract target customers?

Advertising on the internet is a direct means of attracting online target customers.

In the choice of media, combined with the current situation of network marketing industry, there are three choices: one is network advertising, suitable for large enterprises, online brand communication and marketing activities; one is search engine advertising, suitable for small and medium-sized enterprises, precision Marketing; third, join some industry websites, Use the popularity of the industry website to advertise.

To dry cleaning franchisee as an example, the early dry cleaning franchisee focus on television, newspapers and advertising on the above, but the cost is too high, and coverage of the target customer base is too low, the results are very small. In recent years, they have shifted the focus of advertising to the internet above, mainly to the search engine keyword ads, effectively locked in the online search to join the entrepreneurial people to get rich information, has achieved very impressive results.

In addition, dry cleaning, franchise and other industry sites, but also their advertising focus, but the overall effect is less than the search engine advertising. And for the portal Web ads, also face the target customer base coverage ratio is low, the cost is too high problem and not be dry cleaning to join the service provider's favor.

4. Other ways to attract target customers

In addition to the way advertising is launched, it attracts target customers, and there are other ways to attract targeted customers. But overall, the effect of advertising is the most obvious.

Search Engine Optimization: will be their own network marketing platform for search engine optimization, can make some keywords in the search engine has a better natural ranking, so as to obtain free flow, bring the target customers. Search engine optimization has now become an indispensable force in search engine marketing, and gradually become an industry;

Mass information: including mass mailing, mass message, forum mass, etc., these are the gray to attract the target customers. There is no denying that some enterprises have achieved results through these methods, but in general these methods violate the wishes of the target audience, belong to the compulsive marketing, the effect is in a declining trend;

Event Marketing: Through the organization of gunmen, manufacturing events, so that enterprises and enterprise products to become the focus of the Internet, so as to attract the attention of target customers, which is more "advanced" to attract the target customers, but need to carefully operate, otherwise it is likely to achieve the opposite effect;

Where buyers come from, this problem for each network marketing enterprises have different answers. We only have to find out where "my" buyers come from, in order to achieve targeted network marketing, can avoid throwing money into the water, no effect.

Next we'll talk about the second question: How to keep buyers?