Network Marketing through the Curtilage people

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, explain what a house person is. The term "otaku" originated in Japan, originally referring to those who love animation, comics and games, and so on, and are now generally used and tend to neuter, which also has to be described as "home" and proud people. Otaku "The meaning of the word has expanded and applied to the love of culture, even described in the professional field with a deeper attainments of the trend. At present, this vocabulary has been more broadly, refers to stay at home, rely on the network of all people.

Today's college students, the majority is in this state: "Graduation is unemployment". They chose to avoid the crowd and stay at home and become standard otaku. This is what we now call freelancers. They are tired of being nine to five, but they can still make money, And many people make more money than office workers.

Know what is curtilage people, then you have to know how to live the curtilage. Curtilage the survival of a necessary condition, is to have a network and telephone, and live around to have to send meals to the restaurant, as well as the small supermarket door-to-door. The house people are in a few days or even dozens of days the gate does not come out two, wearing pajamas, do not have to wear makeup hair, It's a bit of a mansion. Daily necessities rely on the network to buy, soy milk, books and magazines, clothing, towels, and even pet food, underwear are through the network Express over, Alipay, bank cards, MSN, QQ, blog, forum, network games are home life most of the filler!

Network Marketing has been a diversified marketing approach, can be combined with this kaleidoscope. Create a new marketing concept: Home match. Now most of the otaku are dependent on the internet and the phone, Far beyond the physical stores outside. The convenience of the network shopping let more and more otaku curtilage female all stay at home. Now the shopping mall you no matter how fashionable, you also can not compare with the network, the network above everything to sell. And that's not what you do at the mall. This is the home of the Internet charm, which is "home with The formation of inadvertently laid a solid foundation.

Browse the Taobao news that supports curtilage People's survival, we obtain such information: from the birth of Taobao in 2003, Creative introduction of third-party payment Tools, "Alipay", to the 2004 shopping chat tools "Taobao Wang Wang" on-line, 2006 "Alipay" upgrade, the introduction of "full payment" system, a combination of a beat, The introduction of a new platform-type business, and then to the 2007 water Network marketing, for China's e-commerce to find a new model of profitability, Taobao Mall in March 2008, the new platform-type upgrade release. Jack Ma, Chairman and chief executive of Alibaba's board of directors, in March 2008, gave a speech at Alibaba's internet forum: "Taobao trading volume exceeds Wal-Mart globally in 10 years." "It is reported that Taobao 2007-year turnover of 43.3 billion yuan, Wal-Mart global sales of 3.5 trillion yuan a year." Ma Yun said: "Taobao 2008 to break through 100 billion yuan, become China's largest retail industry, 10 years hope to surpass Wal-Mart global." ”

Taobao is equivalent to a large ultra, home appliances stores, cosmetics stores, clothing stores, small department stores ...

Attract them to buy, they need to study their consumption habits, personal preferences, life and rest characteristics, grade characteristics, time stamp ... Here we come up with a new concept-home marketing. Maozhong Marketing planning agency after research found that, want to nuggets otaku, we from the 4P elements to analyze must do the following:

1. Cheap. In Taobao to buy products, many people think that cheap, from the study of residential people buy behavior found in the research, home people buy products are not random purchase, they usually search related product prices, and ultimately choose low-cost but product quality equal even higher levels of goods, It is consistent with the goal that real-world purchases rely on human mobility to get more counseling. Therefore, inexpensive to curtilage people have a certain appeal. We analyze the current situation of Taobao and future prospects, can also find some clues, Taobao propaganda, inseparable from a demand, that is "cheap." For the brand of Taobao, this appeal first gathered popularity. Taobao's vision is a comprehensive "mall", here will be high-end market, midrange market, low-end market, for the high-end market, Taobao in ensuring product quality at the same time, the price is far below the price of shopping malls, for the low-end market, or even fake market, Taobao also has, Taobao will definitely tell you, Taobao this part of the purchase is fake imitation goods. All in all, she will be a big, complete integrated market. On the basis of a popular "to set up a disorderly return" is not difficult. Price)

2. Quality. The product competition on the network can not ignore the quality assurance, the network and television have a same point, it is intuitive to see product appearance, but the details are often difficult to ensure clear, in the same competitive premise, a lot of home people mouse a little "around", than the brand, than the shape, than the quality, than the price, than the color. More than the location of the store analogy, wider scope, so the quality of the guarantee is usually the biggest problem of network sales, buyers and sellers are afraid of each other deceive themselves, in the network development so far, the market gradually standardize, businessmen can take refuge in the credibility of good, popular, strict management of professional website to ensure product sales to maintain a good level. Products)

3. Speed. In the choice of home buyers, delivery speed is also to promote the purchase of elements. Beijing with the City Express business, a large part of the share is supported by Curtilage marketing. Many people buy cat food and dog food in the network than many decisions. Service)

4. After-sale protection. Online shopping, the biggest problem is after-sale guarantee and service. Service)

5. Safe and secure. Mainly refers to the distribution of product safety factor and distribution company safety factor. Service)

6. Network, telephone smooth, convenient, at any time to ensure that door-to-door. And in the fierce competition when the use of a certain difference in return, promotional items presented, a few ways to increase the value of the consumer to buy products to win the competitive advantage, and vigorously promote product sales and brand strength. Promotion)

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