Network Marketing to win sales must first win the consumer

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Consumers, as the main consumer of the market, bear the past and future of enterprise development. Yesterday's market, some consumers bought your product, but does not mean that today they are still your users, yesterday did not buy your products, today, how do you try to bring them into your consumer groups? Enterprise every year in the market investment in the efforts to attract consumers, then today's era, how to work is a shortcut ? is the consumer identification, effective sales tips? Liuyu contain today and everyone to discuss: The network era, how to use network marketing, win consumers, win sales.

All business owners should know that product quality is to win the fundamental protection of consumer love. There is no real good quality, will only fake enterprises, and then good publicity will eventually usher in the consumer chilling day. Well, if we really have good products, but suffer no one know and lose a great opportunity to make money, it is too bad. How to advertise good products, let more people know our products? How to maintain loyal and old users, give users a reason to follow you.

The people who buy products before the most "consulting" object is the network. Consumers will choose to know products through the network, to understand product word-of-mouth and related promotional activities. So before you spread, you have to study our potential target consumers: "They are interested in the product forward, will search what keywords to Baidu search query?" Does your product information appear at the forefront of their search results? Can the content of the presentation attract consumers to further understand the product and play the role of guiding the purchase? Liuyu include doing network marketing, the purpose is to solve the above problems for customers. Early must be "through the early goal of the target crowd, to do psychological analysis of the crowd, to master their behavior and psychological needs, and then formulate accurate content and communication plan for the demand and have the desire to buy the target crowd, to carry out the most effective attraction, so as to exchange efficient conversion rate." ”

It's not enough to let netizens find us. Now consumers more reliable brand has the strength of enterprises. Then the next job is to shape our network brand image. Network brand building should include the matrix of brand platform (marketing power of the website, after the perfect packaging of the official micro-blog, with certified micro-letter and quality of the dissemination of content, the official bar, etc., so that consumers have sufficient platform to interact with us, at any time to understand Enterprise dynamics, master the latest activities, and enterprises to maintain close communication. Brand platform to build, to continuously provide valuable information to consumers, so that consumers feel that the brand is not only a product to meet the actual needs, we are more registered to the consumer psychological and emotional satisfaction, so that consumers of brand culture and services from the heart of recognition. To the consumer feedback question, we need to give the first time to reply; for the spread of the brand, we have to do not deceive consumers, for the efficacy or function of products, we should not exaggerate, we have to fully show the brand real affection. Do not do harm to consumers behavior. Your deception today is destined to change the consumer's abandonment.

With the above content to build trust, then we need to consolidate the relationship with consumers, can take member services, offline rebate activities, holiday promotions, tracking after-sales service, consumer brand witness, product traceability and so on, the only purpose is to let consumers fully feel the brand benefits. If we want to carry out enterprise O2O activities, first of all to determine the activities of the theme, target groups and activities purposes. Activity theme can be based on the characteristics of the target population or occasion festive hot spots to design, highlighting the different activities, the theme is a big bright spot. The second is to design the interactive participation form according to the activity purpose and the target crowd's preference, and to promote the user to share actively, to bring two times communication with the participant behavior, and to spread the activity information to the maximum. Mature activity planning has a set of models, but want to make the audience refreshing, but also to introduce new, create a bright spot, which requires a class of creative minds and ideas of the team to complete. It will also be easier to pull the user relationship closer.

Yu has always believed that no matter how the platform and means of publicity, advertising to do soft or hard, constant is always for the consumer's cognition and mastery. To win the sale, first win the consumer. And now, we see life as an important consumer, in the huge network before listening to you want to talk to him voice ... Do you have the confidence to make the sound bigger? If you are still hesitant, then to Yu-containing to solve for you! have problems with Liuyu including communication, micro-letter: liuyuhan8456.