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Recently, a friend has been asking about my marketing book, "This relationship, even better" when to start publishing, want to know about the training when the most should pay attention to which aspect of learning, now the marketing hand Chiling everywhere, almost every day has a twist, always feel that the forefront of marketing rhythm. "
Of course, there are more training institutions, everywhere, the quality of training is uneven, slightly inattentive tuition fees on the bubble soup. And most of the training institutions are basically theoretical and rotten marketing cases mainly, and can not really let a new marketing quickly grasp the skills of the actual combat. In fact, the best teacher is the Internet, the internet has a wealth of marketing resources, a lot of new marketing people just lack a systematic learning methods.
No matter how the marketing era, Solomo or O2O, Consumer-to-consumer, its actual source or the most reliable skeleton, only the real strong skeleton to extend the gorgeous outer packaging, otherwise just puffiness. Of course, most of the new marketing people's basic goal is still want to achieve the first step of net profit, then we take the net profit as the basis of the premise, marketing new people should master the following 6 major customs clearance methods.
I. Weibo marketing
This concept has been developed by the market, although most of the value is embodied in the virtual exposure rate, but there is no denying that companies have recognized. This is the current marketing model can help new people quickly accumulate original funds marketing strategy, simple and replicable. Take Sina Weibo as an example, marketing large size has become a micro-Bo river in the profit model of a clearer model.
Training account is the primary goal of micro-blog marketing, once the target account to form, you can join a number of Granville guest-type web site, through the basic forwarding of comments and profits. With the influence of the account increase, the income will be more and more objective and stable, of course, the hard and widely based reprint will reduce the appeal of the account, so the premise must be based on micro-BO influence, the profit is naturally rising.
Many people will ask, microblogging now accumulate fans difficulty coefficient is too high, bad operation. Tokyo Brides think that if you win the marketing model, can be maintained to participate in the application of some of the powder and mutual powder software, the first to do enough surface Kung fu, because no one likes to go to an empty restaurant to eat, of course, the content of high quality Micro blog more easily to get high-quality fans, before the account has not formed influence, Remember that with some automatic release software, what people need is an exchange of equivalent space, not to a machine table wrong feeling.
II. News Marketing
News marketing is basically the premise of soft marketing, of course, if the excavation to a good event point, you can also use the news to form an outbreak circle, so as to achieve 42 of the force of the weight. Soft Wen is basically the news marketing campaign inside the best equipment, a good soft wen can immediately form conversion rate, the general use of news marketing to achieve the purpose of the marketing of net new people need resources is to write, write the natural need to master a certain soft skills and implantation skills, Tokyo brides think the most suitable for general soft text is necessarily emotional soft wen, If there is no super strong original force, can dig a point to see how competitors write, to compete for the center of the circle, the industry for the radius is how to write, looking for their own way of writing, imitation is the first productivity, slowly can form their own style, Tencent's many products is so play.
The release of soft Wen need to marketing new people to master a certain media resources, in general, can seek some media PR company, and also is to cultivate their own media circles, through the QQ group to dig media relations, the early days must not be afraid of trouble, profit space will be more compared to a number of media resources, Long time can form their own long-term cooperation resources, so as to get a relatively high discount.
Third, blog marketing
Now want to create a short-term millions click-through blog, either by the event to promote or only cheat brush flow, this thing is no more than God nine simple how much. Tokyo Brides Think of course if the purpose of net profit, especially individual combat, it is best to build a huge blog circle, blog group as the main profit point. A lot of people ask, how can a group of such a large blog be maintained?
The most stupid way of course is to manually update maintenance, this is the simplest, rely on is persistence. The first batch of Seoer now has accumulated such a portion of the blog resources, whether it is to add hyperlinks or anchor text links, now easy. Blog Group is best to set up a certain direction, such as the relative value of the article information will be higher, the new rules of Baidu also in silence to combat some of the false original spam articles, and even some of the big portal sites disorderly pile of hot keywords are chopped under the horse.
The second way is to rely on some blog mass group maintenance software, for marketing new people, it is best to choose some free version, after all, this risk is low, because the blog maintenance cycle is long, short-term profit probability is lower. Once the blog group formed, the point of profit more, outside the chain trading, article publishing, blog keyword optimization and so on.
Iv. website SEO
Beginning of the new marketing, short-term first do not expect to be able to create a fifth-largest portal, and do not expect to build a site group, because such input is relatively high, and the energy consumption is relatively large, later may rely on some advertising alliance profit, to achieve the flow of income to the conversion cycle is too long
For the new marketing, Tokyo Bride thought that the provision of SEO services can be achieved empty gloves white wolf. Many people ask SEO technical difficulty coefficient is too high, I will not learn in the short term. If this is the case, suggest a temporary alternative, network marketing this area is not suitable for you.
Take part in a training course, I do not have so many expenses, how to do? If you also use a website called "Baidu Library" or "Doug", then all you need is to pay for a bandwidth-learning fee. Most of the network already have some SEO knowledge, common sense, skills and so on, you can slowly grope out, most of the training institutions give you just a fish is not a complete fishing method, you need to form their own marketing style, mining their own optimization skills, this state like you like the next class girl, How did you end up chasing her, and she ended up being your bride?
V. Bidding system Marketing Maintenance
With the marketing knowledge of all kinds of popularization, the Internet has become another business densely area, Baidu Google Sogou, such as the popularization of sales staff, many companies have been or are preparing to participate in such a bid ranked mainly in the marketing field. If you happen to have some skill, then choose to help them manage the backstage. Tokyo Brides think they can go to their company to work also can establish their own studio specializing in backstage management.
The same 5000 dollars into the search in the blue sea, why some enterprises lose their own enterprises can make a cup full of overflow it? This is the key word to put some tips, you need to learn is how to help enterprises to explore the real user search requirements, those may be high index keyword is not necessarily the best contact point with the audience. Then is the alternative, through the long tail keyword to help enterprises to explore the best conversion rate of the key words. Small enterprises will choose to take advantage of the strength of the customer rather than choose to go head-to-head with peers to preempt the high flow of keywords, such preemption in the around click of your ammunition has been depleted.
VI. Network Marketing Planning
Many SMEs are not taking a step forward, they also need a long-term marketing goals to plan their distribution of forces. As your marketing knowledge and skills improve, you should not stop at a certain skill, but put all the marketing into a complete set of boxing.
Tokyo Brides think it's necessary for you to have a certain understanding of the industry you want to engage in, to help customers analyze the audience's preferences, positioning the company's infiltration channels, the timing of the launch cycle and so on. Short term may not be able to form their own strong planning ability, we can still get some open planning programs through some of the library sites, study their plans, and integrate into the areas you are good at, in the beginning, do not recommend the most comprehensive solution to the enterprise, but you are in the field of good at the benchmark, which is responsible for both sides.
Network marketing for a lot of people who want to start a business but do not have the funds, is indeed a permeable field, short-term can be their own area of expertise to obtain the first bucket of gold. Of course, the whole marketing area covered by a lot of ways, coverage of the nature of the site is also very wide, we mentioned above six methods is only can be achieved through the single operation of the most commonly used way, as long as a little dessert can basically get the way of equivalent compensation.
As for how far you can go in the field of Internet marketing, the key is to see how much confidence you have and who you stand with.
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