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With the rapid development of e-commerce, Internet integration Marketing has become the general trend, with a new concept of network marketing, Network Marketing training has become a new hot industry. In particular, the explosive growth of mobile internet and the arrival of large data era, but also to the original Hot Network marketing training industry added a fire. However, the author through the calm observation of the industry, it is not difficult to find that there are still many unhealthy problems, even from some point of view can be said to be mistaken in the way?
Problem One: Some network marketing trainers have no actual marketing experience. Although the marketing lecturer mostly dozen "the background", but the careful analysis, mostly is some empty title, and no marketing front-line practical experience. This leads to the training process appears to be empty theory too much, really use the dry goods too little, no operability, the theory and the actual serious disconnect, even let many students will inevitably listen to nap. In fact, if the students are directed to dry goods, can be found on the network to find some real material free to share. For example, the most popular new media marketing, students should go to those who are in the first line of marketing sites to share, such as China's earliest and most professional micro-BO Research Studio Micro-Hawk (http://www.wbying.com), there are many through the practice of dry goods to share.
Question two: Network marketing training hype ingredients too much, the simple truth complication, with brainwashing marketing training and publicity even let some students shout out "whether MLM" question. The author believes that the trainees mainly catch the students do not understand the new things, through speculation to achieve marvellous effect. Since the media Sina Weibo marketing, micro-credit marketing, two-dimensional code marketing, seemingly fresh and mysterious, in fact, from those who are successfully engaged in new media marketing Third-party platform to understand that new media marketing is essentially a common commercial marketing model. For example, the professional Agent Sina Certified Elite celebrity Weibo forward ads Weibo Hawk, is essentially a proxy for high-quality resources advertising business Agent model, can also be considered as the general business model to the extension of mobile Internet.
Question three: is the charge reasonable? I learned from the network, the network marketing training fees from each person hundreds of yuan a day to thousands of tens of thousands of dollars a day, the network marketing training industry seems to have become a windfall in the industry overnight. Training fees are justified, but the fees charged can really achieve the corresponding training effect?
Although there are many problems in Network marketing training, but I think in the rapid development of E-commerce background, Network Marketing training as a new industry, nature has its existence, as long as the solution of the above many drawbacks, bring to the vast number of students real material dry goods, still have a broad market. At the same time as just stepping into the network marketing novice, facing difficulties should not be too superstitious rely on the so-called training, their own hard learning and practice is the main way to get dry goods.