Network Marketing traps Internet Rise "Exchange" heat

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

It is in this case, the core of network marketing began from "trading" to "exchange" tilt, some emerging network marketing companies began to "exchange" to develop a new network marketing platform, such as the Network Library (netkoo.net). When communication runs through the whole process of network marketing, network Marketing will no longer be a simple trading or trading, but more like a negotiation process, so as to avoid the pitfalls of traditional network marketing.

Lack of communication is the alarm for network marketing

Whether we want to accept it or not, there is a huge grey area behind the dotcom boom, and the internet has become a manufacturing facility for complaints and disputes. Whether from the newspapers or the reality, we have to improve the vigilance of the Internet, especially the Internet network marketing, resulting in such a reason is the lack of "communication."

Some people will say that the internet is now so developed instant communication, how can there be lack of communication? In fact, instant messaging is a very low level of communication, on the one hand, instant messaging needs both sides of the line, if one side does not need to use email to communicate, and through email communication is very dispersed, on the other hand, because of mutual distrust, the level of communication is necessarily not high. Moreover, Chinese business is often used to complete negotiations at the dinner table, communication on the Internet is difficult to achieve the desired effect.

Of course, communication is not so simple, the exchange of instant communication is only after acquiring the intention. And the network marketing really need communication is in the agreement before, this and the reality of marketing, like the problem that bothers us is not how to talk to customers, but how to knock open the door of customers.

NET Library CEO Zhao Jianfeng told reporters: "We do the exchange of marketing is not simply to provide customers with a means of communication, but the exchange as a prerequisite for trading, so that customers can easily find their own needs to communicate the object, such as to find a company A department manager, you can through the platform of the network to the manager of the message, and give his business card to the manager. ”

Can "communication" become a trend of internet marketing?

"In fact, communication marketing is similar to the current popular customer relationship marketing, mainly in the network through various means to increase the relationship between customers, through the exchange of first friends to complete the transaction." The difference between communication marketing and customer relationship marketing is that communication marketing can emphasize networking through Internet communication without knowing each other, while customer relationship marketing is in the context of mutual understanding by deepening emotional contact, but the ultimate goal of both is to trade. Said one industry insider.

WEB2.0 is the most talked about is the exchange of interaction, for the WEB2.0 era of network marketing of the trend of communication is naturally not to say. For the exchange of investment, the domestic more well-known network marketing companies are improving the existing communication system, and the real exchange-led network marketing concept by the growth of small and medium-sized enterprises welcome. As small and medium-sized enterprises, more than one network marketing concept means a breakthrough, so from the enterprise demand, Exchange marketing is taken for granted.

Communication marketing because of the use of online business cards and interactive way, but also some analysts pointed out that it is likely to be used by some people as a new marketing tool, such as email marketing, can be a large number of their own business card forwarding. Of course, email marketing is blindness, exchange marketing is very targeted, this is the email marketing can not match. Therefore, some industry insiders believe that the exchange of marketing because of the unique marketing concept, although not widely used, but it may not be a trend for too long.

Network library, Exchange marketing crab eater

Usually for the new marketing ideas will fall to the emerging enterprises, the Exchange marketing crab is active in the 2006 marketing stage of the Network (netkoo.net) company, through more than half a year of channel layout, the network of agents have been distributed to more than 100 cities nationwide.

The success of the Net Library (netkoo.net) depends on the product itself, but also on its cutting-edge grasp of the marketing concept. It is reported that the network library (netkoo.net) will be launched in the recent new version of the site, the "Exchange" concept will run through the entire site. This is a disruptive change to the site itself after the launch of their "Business circle", and when the netkoo.net market is growing rapidly, making such a decision really surprised the industry. The original competitive power of the Net Library is to help to display the information of the enterprise comprehensively and systematically, to realize the various resources management and macro-control of the enterprise, and to help the enterprise to connect the upstream and downstream cooperation enterprises, and to form the most reasonable and optimized industrial chain. But under this kind of "exchange" marketing idea, the difference between the net storehouse and the traditional network marketing is more obvious. Crab-eating people need courage, but more need to have foresight, "communication marketing" can go how far, let us wait and see!