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Long time to write such a piece of their own in the network marketing some understanding, and the use of skills. Network Marketing has become an indispensable way of enterprise promotion, this is beyond doubt. And in the next few years, network marketing will continue to heat up.
A few days ago saw such a department of Statistics, said 2009 the hottest professional network marketing ranked third. For the network marketing This new thing, now shows a strong competitiveness, engaged in network marketing personnel's monthly salary average of five to 6,000. Online marketing engineers have an average monthly income of up to seven to 8,000.
Network Marketing contains a lot of skills, today, I focus on social network marketing. We now mainly divide social Network marketing into such categories:
Blog categories: such as news, Sina, you can also build their own personal blog site.
Wikipedia category: Wikpedia Baidu Encyclopedia.
Forum Categories: Tianya, stragglers, and so on.
SNS (Social network): Facebook, Campus, happy net and so on.
Content community: Flickr Delicicovs watercress.
Podcast Category: Sina blog
Blog Marketing:
We say here Blog marketing is not in some blog service provider inside open an account out, but build a blog site, for corporate brand and image establishment. The kind of blog that is used to create external links is also a good choice to improve the ranking of the site.
The use of blog to build their own brand and image, which requires management blog or blog authors often updated, published some attractive original, and the style of the article should be personalized, do not involve too much professional articles, so as not to affect customer experience degree, Some of the company's latest dynamic and life scenes can also be a real response to the blog. Let the enterprise appear in People's eyes, let people feel alive, not some cold Web pages and words.
Also can publish some customer feedback information, or to a customer asked questions to open answer. Actively resolve customer problems.
Wikimedia Marketing:
Wiki marketing is also the establishment of corporate brand and visibility. In fact, to release the entire network marketing functions, that is, two functions, one, the establishment of brand awareness and corporate image. Second, achieve online sales (but not all products can be online sales).
We mainly talk about Baidu Encyclopedia:
This is our website Baidu Encyclopedia. It contains a brief introduction to the site, slogans, pursuits, goals, trends, etc. This is a comparative system of information. To establish a brand image has a great role. Baidu Encyclopedia is characterized by openness, that is, anyone can edit.
However, there are several issues that need to be noted in order to better use the tool. The editor of this may be the head of the enterprise, perhaps a better understanding of the enterprise's enthusiastic netizens, they put about the enterprise information on the collation here. As an enterprise, must be concerned about the current situation of the Encyclopedia of the dynamic, keep abreast of its new developments. See if there's any bad negative information. If so, correct them immediately with positive words. Of course, Baidu Encyclopedia management is very normative, audit is very strict, this situation is still low.
If the company's own relevant personnel in the maintenance, then in writing this encyclopedia must be with objective and impartial factors. Must not take the promotion and the obvious advertisement meaning. There must be no bad words to slander others. To facilitate the smooth passing of the audit.
Forum Marketing:
If you say where the most conducive to word-of-mouth marketing, it is not the forum mo. A good forum for the development of a large group of members, they are active in the forum every day, learn from each other and discuss. So the forum is a very huge marketing platform. If a good message can be quickly spread across the entire forum and be reproduced each other. Similarly, a bad message can spread quickly.
The Forum marketing I'm talking about here is definitely not about advertising in forums. Forum members and the major moderators are also the most annoying kind of pure advertising stickers, once found, will not be lenient. I said forum marketing is built on the forum's brand image and visibility. This will take a lot of time, and you will need to actively answer your members ' questions and help them solve the difficult illnesses. If your service is really useful, others will remember you and spread it to others. A long time, you have the right to speak and credibility, at that time, you casually promote a product, others will be willing to pay.
In addition, to make good use of the forum inside the connection. This is also the only place to carry promotional words.
SNS Marketing:
SNS is the abbreviation of social networking site. Social networking sites are known as incredible sites that aim to make friends. such as the net, net, 51, regional also include the same city edge and so on. There are a huge crowd of users on these sites. Each of them could be a client or a tool to promote. If the use of good words.
How to carry out SNS marketing? It seems that the same place as the forum, the same need to establish friendly relations. Need to actively participate in the various activities of the site. A lot of visits to other people's space, and participation in other people's articles comments. Comments to write in good faith, let others feel that you have seen his things. Do not write some words that have no meaning, such as, good, good, empathy, hehe, top, support, refueling and so on (many such messages).
Of course, you can also in the comments on the appropriate site to stay on the link, but pay attention to the right amount, not too much, there are suspected links to mass suspicion.
In short, you have to take the usual treatment of friends of the sincere heart to treat those members of the network. Others will pay attention to your existence. Finally accept your promotion and service.
Content Community Marketing:
The Content community website is oneself does not provide the content, the website content completely has the Netizen and the member establishes. We take watercress as an example:
This is a group that I created on watercress, and 119 members were added on the day of the group's establishment. The group's name is our website theme name, novel download, ebook download, book download. The content of the panel is also mainly provided by our website. This is not only conducive to the establishment of external links, but also contribute to the formation of brand and image.
This means that members of the team can easily be turned into visitors to our site. Moreover, the watercress itself has a very high flow. So, this is equivalent to making use of other people's traffic for their own benefit.
So, what is the effect of the specific marketing model? Do network Marketing, we often do not talk about how many words, to use data to speak, data is the most persuasive things. The following is the traffic routing of the website of the day:
We can clearly see that the day from the watercress over the flow is 254 IP. This is a nice flow from the external chain. After the traffic from the search engine, accounting for 5% of the total number of visits. As we all know, a website's traffic is equivalent to a TV station's ratings. Therefore, the construction of traffic is the basis of profit.
In the content of community marketing, we should pay attention to these several points. You want to make sure that your information or content is accurate and quality. In fact, the same need to communicate, and members to establish friendly relations.
In fact, all social network marketing is the need to establish friendly relationships. Otherwise it is not called socialization.
And a website's brand and image and influence how, from the amount of traffic directly input URL can be reflected.
Podcast Marketing:
Podcast Marketing is actually a free video on a large video site. A strong enterprise can try this way. As we all know, video site traffic is amazing, if your video is significant, then, the impact on your business is enormous. The equivalent of advertising in the TV station effect.
Think that year, Baidu just listed, which a few video ads on Baidu in the hearts of people have to recognize the impact of a very important role. Interested friends can go to see, very innovative. The characteristics of Baidu (included a large amount, crawl fast, large flow) performance of lifelike.
Well, just talk about here, above all kinds of marketing methods are just talking about. No matter what skills and strategies are needed to be done in practice. Network Marketing is a systematic project. The overall execution is required to see the effect.
Finally, happy, we finally liberated!