Network MLM Ban and not: report evidence and investigation are problems

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Why the MLM website is forbidden

"One months to find two people to join, a year after at least 500,000 yuan monthly income!" Buy 1000 return 1000, spend 10,000 to 10,000 "...

A group of self-proclaimed "do E-commerce" site, playing with such tempting advertising hype, but who knows what these sites may do is MLM business. Anti-marketing volunteers believe that the scheme is not only more deceptive, but also more difficult to investigate. Chinese Youth Daily reporter even found that a suspected network of internet marketing has been investigated by the site is still "business is booming."

was investigated 4 years ago and is still in the pipeline.

"One months to find two people to join, a year after at least 500,000 yuan monthly income!" This is the website of e Ke Wei Shopping (hereinafter referred to as "E Ke Wei") The sign advertisement Word. What exactly does "join" can have 500,000 month income?

E Ke Wei is known as Asia's leading group. Its customer service staff told reporters: Pay 1000 yuan to 8000 yuan to the cost of joining, you can become a member of this company. This join fee can be used to purchase any product on the E-Visa website. Joined members will receive a membership code and personal business website, in the personal business site, members can sell E-Granville company to provide all kinds of consumer goods.

Sue is a member of the E Ke Wei, he told reporters his personal business website, "after joining completely without worry, product shelves and updates, capital flow, logistics, etc., are all the company (refers to the E Ke-reporter note) arrangements." Even if the product sales is not good, but also can make money-pull members to join can be divided into commissions.

According to the rules, each new member will be added to the 80 dollar gain. "Your income comes from two aspects: one is to sell products to make a retail price difference, the other is to build a team, they do not care whether shopping or referral to join, you have points, and thus get rewards." For example, the profit of your business site this month is 10,000 yuan, you have developed 3 members, then your income this month is nearly 12000 yuan, if you have developed 100 members? How much do you think the benefits are? " Said Sue.

In fact, E Cosway as early as 4 years ago has been exposed by the People's Daily: August 26, 2008, Shenzhen Municipal Bureau of Industry and Commerce Nanshan Branch of the law enforcement officers seized 3 suspected MLM Cosway of the ground shop, and collected the ground store suspected for online marketing computer servers. ”

Where does "profit" come from?

"Looks very beautiful" the so-called E-commerce site, more than e family of the visa.

"You spend 1000 yuan in my shop, you can get thousands of home website 1000 yuan Rebate, you go to thousand household website shopping, consumption amount more than 500 yuan can spend this rebate." "said Li.

Lee is an individual merchant in Wuhan, she said the thousand-net is a shopping site. Unlike other shopping sites, "thousand households" are more welcome to join the business.

Li MoU said: "As long as you have a physical store, no cost, only need to provide ID number and mobile phone number, you can register members, submit to join the application." No matter what business you have in this shop, you can join thousands of households. ”

Reporter learned that, to join thousands of households to pay 16% of the profit per month to thousands of households, customers to shop consumers can get thousands of household shopping websites equivalent to the amount of consumption rebate.

The Greater temptation than rebate is to return to the present. Jiangxi Ganzhou's franchisee Fan said: "If you spend 10,000 yuan in my shop, you can get 10,000 yuan rebate." This rebate can come to the bank, a daily return of 20 yuan, accumulated full of 100 yuan can be taken out. "In other words, it takes nearly 1.5 of the time to take out this 10,000 dollar rebate," he said.

On the thousand-Home shopping web, there is an exciting slogan, "consumption = saving = Free", which claims that shopping in thousand households is not only a consumption but also a form of investment.

This seemingly inconceivable way is the unique marketing model of thousands of households shopping. Fan and Lee believed it. "This way is very attractive. You think Ah, the same goods, you spend the same price in my place after buying can also go to the thousand households to shop, is not the competitiveness of businesses to improve a lot. "said Li.

But where does the profit from the thousand households come from? Fan said: "The company profits good can give customers more points, the profit is not good of course, less." The people who come to the shop have a lot of profits. ”

In addition to using the platform of thousands of households to promote their own shops, to join thousands of households can also become the company's salesman. According to an introduction, just pull a customer to become a member of thousands of households, the salesman can be developed from the consumption of members to get a 4 per thousand commission, if the development of a franchisee, the same can be from his sales commission.

"You open a shop, must also tell friends around, or also to send leaflets, advertising." Thousand households is a platform, this is not the wooing who, is a simple propaganda just. "Fan said.

and thousands of household shopping as people feel "can easily make money," the site there are golden Joe Net, Sunshine Tesco, and they all take the network shopping mall plus the form of large-scale development to join the physical stores.

"Buy 1000 to send 1000"

Beijing two high law firm economic crime field lawyer Yang Shuying that the above "pull head", "dividend" as the main source of income of the shopping sites are suspected of MLM. "Businesses are playing a more complex, more sophisticated business model, but they still constitute mlm." ”

Under the Regulations on the prohibition of MLM schemes, MLM refers to the organizers or managers of the development of personnel, by the development of their direct or indirect development of the number of personnel or sales performance based on the calculation and payment of remuneration, or the development of personnel to pay a certain fee as a condition to obtain the eligibility to join the act of seeking illegal interests.

"Now this kind of consumer rebate shopping site very much, rebate, return money, the pattern is the same, the same." The so-called rebate is a gimmick, where does the money come from? There is no value to create, where to profit? Rebate is playing under the banner of the people, in fact, it is impossible to return immediately, must pull more people to join in order to be proportional to a certain percentage. "The NGO organization China Anti-Marketing Association president Li said.

"Rebate site in the pull people will refer to the consumption of capital, which is the rationale of the rebate-type MLM." It claims that consumers can also become capitalists, and that the process of consumption is also a process of investment. "In fact, consumption is consumption and consumption cannot be invested," Li said. Now they are taking consumption as an investment, which is an economic fallacy. ”

"These are deceptive," said Xiao Li, who had been mired in internet marketing for years.

Two years ago, Xiao Li joined a network company called Net-funded companies, the people who pulled him into the pledge, only need to pay 3889 yuan enrollment fee, there will be a geometric multiple increase in income. The source of income is the new development of the "offline", as long as the development of a member, you can get 1600 yuan income.

"They told me that they needed only one network cable and a computer to earn money, and they also helped them invest and provide them with the opportunity to earn money." I joined. "said Xiao Li.

At the beginning of the join, pull people are indeed immediately have a commission, real cash returns to make Xiao Li unusually excited. He posted on the Internet to promote the "investment" model with his own experience.

Slowly, however, he found that money was not so well earned. The network is filled with a lot of similar postings, how to make yourself stand out is not easy. Without new members to join, they have no income.

"Where's that good money?" The first of course is to promise some sweetness, so that you go to pull people into the occupation, but in the end there is no money to your hands, but the money has been handed over, there are more people cheated by themselves also paid. "Xiao Li is now a volunteer," he said.

In China's anti-MLM network in recent years accumulated in a blacklist, suspected network MLM organizations have 85, the number of sites due to its domain name and name often difficult to accurately statistics. There are dozens of victims who call on the website for help every day because of their deep internet marketing. The quantity is almost the same as the traditional MLM.

In addition, official sources said the state administration of industry and commerce since last July, organized a large-scale nationwide crackdown on network marketing operations, as of this March, the country has investigated network MLM cases more than 100, the amount of money involved in more than 2 billion yuan, the amount of confiscated 160 million yuan, arrests and criminal arrest network MLM leader more than 300 people.

Why Network MLM is forbidden

An anti-marketing volunteer told the Chinese Youth newspaper reporter, Network MLM is the important form of MLM, because it has a strong concealment, difficult to combat.

China Anti-Marketing Association staff told reporters that the anti-MLM volunteers had sneaked into some network MLM organizations QQ Group, found that because of the convenience of participation, many people participate in MLM organizations more than one, network identity is not the same, which makes it difficult to control the information system of MLM organization. At the same time, MLM organization's "On line" is often very liquid, "some of the money ran away, or the industry and Commerce Department to investigate the change of name head again." ”

Such suspected MLM websites are not easy to crack. Yang Shuying said: "They are invisible, is the so-called ' network platform '." Their operating effect is not controllable, because they through the network marketing across geographical constraints, the victims of customer information only through the network to master, if destroyed will not be investigated. ”

In the case of Li Contact, many online shopping malls will be located outside the server, once the relevant departments began to investigate the site will be closed off, "nothing can be found, concealment is too strong." ”

Anti-marketing volunteers said there are also difficulties in reporting MLM sites.

Zhejiang Jinhua Public Security Bureau, said that the suspected MLM site needs to report to the business sector, only suspected fraud can be reported to the public security organs.

China Youth Daily called the Shanghai Industry and Commerce Bureau to inquire whether it can report network MLM, Staff said: "The organization of the report suspected pyramid scheme must have the address of the entity company, specific to which street, the number of numbers, can be responsible for the area of the industry and Commerce departments in situ investigation." However, the network of many of the many shopping sites can not find the entity company's address, or even entity companies, "if there is no entity company, then the investigation could not, the State Administration for industry and commerce to call the report." ”

The State Administration for Industry and Commerce report phone calls for the message, after the message, the reporter could not know the results.

The difficulty of reporting is only a part of the difficulties in the sale of MLM, after the report accepted the industry and Commerce departments to investigate and punish the same difficulties.

According to a number of suspected MLM website location Jinhua Business Department staff told reporters that many rebate site claims 100% return, are phased back, there is a time lag and a lot of uncertainty, Jinhua Trade and Industry Bureau has to violate the "advertising law" as the basis ordered rectification, but for its suspected MLM investigation but no progress.

Jinhua Trade and Industry bureau staff said that with the existing law on thousands of household shopping site for a class of evidence is very difficult, "we observe this site for a long time, because it has no physical, the law is also difficult to characterize as MLM, can only remind ordinary people not to participate." ”