Network music charges three mountains need to be removed

Absrtact: Recently, the domestic famous musicians Gao announced that from July 1 this year, the entire music industry pattern and system will change, the Chinese music industry will enter the era of comprehensive, online music will begin to charge. At present, the major record companies, the net

Recently, the domestic famous musicians Gao announced that from July 1 this year, the entire music industry pattern and system will change, the Chinese music industry will enter the era of comprehensive, online music will begin to charge. At present, the major record companies, the network platform and the government are doing the final work.

For a long time, Chinese netizens have enjoyed a free lunch on the internet, music producers do not share the rights and interests, the author supports the GAO and other musicians to fight for rights and interests, but also thought, if the focus on a song to charge a dollar or a dime such a traditional "commission" way, The chances of success are slim. In short, three mountains need to be removed in the case of online music fees.

One is the mountain of public opinion, free to listen to or download music on the Internet, has been the habit of Chinese netizens for many years, regardless of whether this habit is reasonable, but it is always an objective reality, such as sudden change in this reality, no matter how the price, by the majority of netizens union boycott is almost a Whether the relevant network music platform can withstand is a question.

The second is the great mountain of technology. The development of the modern internet is not only a history of innovation, but also a history of technology and control, the toll download to the big way, we must curb the spread of free music, but at least from the current point of view, technically it is difficult to solve this problem. In the United States, for example, other Internet music service providers are largely at a loss, except that Apple's itunes Music Store has been successfully closed by hardware and software technology.

Third, the law of the mountains, if the technology can not guarantee the spread of genuine music, then the law will become the only reliance. But the fact is that in the internet age, the high tolerance of piracy has made the laws a few empty, even in the more copyright-conscious United States, there are "70% of children are criminals" (because they violate the existing copyright law), this number in China must be higher. Moreover, in the network era before the "copyright law", because of multi-party, multiple games, tune, additions and deletions are still not published three times, more difficult to Olling rights.

To truly realize the comprehensive authenticity of network music, we must give up the "tax-type" thinking and seek the road of innovation. For example, the television industry's profit model can be used for reference. Viewers are free to watch TV, but TV producers can pay for it by selling it to TV stations. Similarly, the music industry can join hands to the internet giants, to move, to the Chinese sound, I am a singer and other popular music programs to obtain returns. such as Tencent's internet giants, fully have the strength for QQ music and other products to pay enough fees.

Perhaps it is more important to innovate to cope with the changes brought about by digital music. When musicians such as Gao measure whether their work is getting enough return, add another question: Am I living because the Internet is getting better or worse? In fact, despite the decline in traditional record sales, the number of music listeners has increased by tens of thousands of times because of the "free" power, and the singer's popularity has expanded , the industry chain has grown, the music industry's cake has been bigger. As Gao, he does have a lower income for a concert, but it may be more of a revenue-making and hosting program.

From this perspective, the GAO are going to get more revenue from online music, instead of getting into the net, it is better to normalize the distribution of benefits in the upstream and downstream sectors of the industry, taking back the piece of cake that should belong to you; instead of charging three mountains, try to get the money out of the "free" model that is more in line with the spirit of the Internet.