Network Navy is a double-edged sword: enterprise marketing should be used with caution

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Network marketing people to the network of the Navy will not be unfamiliar, the so-called network of the Navy refers to the company to hire the person responsible for posting, usually the network will be crazy water water, in a forum if there is a large number of network to the top of the navy, that such a post can naturally attract a lot of altar friends attention, will be the top of the sticky posts. Network of the main role of the Navy is to create momentum, and the real life of the crowd of onlookers would like to, in fact, that is, "entrusted", netizens like to watch the lively, onlookers more people, real users will be attracted to come. In the Enterprise network Marketing, the network Navy can help enterprises hype products, but the network Navy is actually a double-edged sword, with bad will bring great negative marketing to the enterprise, the following author on the use of the network of the Army and precautions.

Li: Attract many netizens to pay attention to enhance the brand image of enterprises virtually

The number of the Navy can be tens of thousands of. Or more anonymous, these people hiding in the internet, when there is a task to come out, now a large group of the Navy has a special command, such as: organized in a forum to hype a topic, such as what kind of weight loss products good effect. If an enterprise sells the product is loses weight tea, then may in some high popularity female forum manufacture topic, then lets the network navy to post, the speculation this thread, soon such post will attract many unknown truth's altar friend to gather the crowd. Nature in the post mentioned products or enterprises are also rapidly spread, of course, now netizens are not fool, can not design too obvious, so that a glance was seen, after being seen very few people will pay attention to. This kind of operation will be able to enhance the company's brand image, or directly sell some products, real life such scenes are often, businessmen ask a lot of "care" to evaluate products, so that users to buy, but this does not really honest.

Disadvantages: Improper operation may touch the moral bottom line of netizens, is tantamount to discredit the enterprise

Network Navy can enhance the brand image of the product, but if you do not take into account the moral bottom line of netizens, or even malicious slander competitor's products, it is in the other enterprises discredit, which is also a violation of relevant laws. Not only for competitors, it is likely that the original intention of the enterprise is to upgrade the product image, create a point of the topic hype products, but because of the overdo, resulting in netizens and users of products or enterprises to create a sense of disgust. Such cases also have a lot, can be said to be in the foot, is tantamount to their own smear, so can only slowly with users and netizens apologize, no matter how the user's image of the enterprise will be greatly discounted. Once the user really lost confidence in a brand, it is likely to completely give up the brand, now the competition in all industries are very fierce, users easily to the arms of opponents. In short, in the use of the network of the Navy, the enterprise may wish to seriously consider what it may bring to the negative marketing.

Win: Use the network Navy in the right time, pay attention to the proper discretion

Network Navy is a double-edged sword, enterprises How to use the sword? The first is in the appropriate time to use, for example, in some festivals, immediately to the double 11, shopping carnival came, this time many netizens will choose online shopping. Merchants can also use this opportunity to hype their own products, or through the network of the Navy to spread a positive energy, even if the user knows that this is speculation, in fact, will not be inconsistent. But use the network of the Navy, the most important thing is freshness, use of the routines do not use, in addition to pay attention to grasp a good sense of propriety, speculation is the bottom line, do not let the vast number of netizens feel nausea. Today's network of the Navy has formed a certain scale, network hype, event marketing, blog marketing and other marketing methods can use the network Navy. But I feel that the network of the Navy is to contribute to the role of network marketing is also a supporting actor, the real protagonist or those traditional marketing way!

Finally, I would like to say:

Enterprises want to do a good job on the Internet brand, only by marketing and speculation is far from enough, product and user experience is fundamental, for enterprises, the network of the Navy to use caution. Enterprises must first design a good product, rather than blindly chasing a variety of fashionable marketing methods, the product itself is the most worthy of the direction of promotion, about enterprise products how to design and planning, the author continues to share it. Article Source: 980 Webmaster Net http://www.980zz.com/original release reprint reserved address