Network new marketing helps street-side physical stores to break the economic slump

Although the recent economic and related circles in various countries have been published on different occasions: "financial crisis or the bottom of the" speech. But for the non-economic professionals of the ordinary independent entity shop operators, more concerned about the actual operation of the turnover. In the face of people cut living expenses, catering services, retail outlets, physical education and training institutions ...　　Consumer terminals, without exception to gather in the value chain closest to the consumer place, the reduction of turnover is the small entity shop operating the most realistic impact. In the current economic context, the small entities store self-help many physical stores feel a lot of pressure. Compared with the store in the large shopping malls, the entity store lacks the overall packaging propaganda and steady flow of people, can only use the location advantage of the store, in the gap between survival, if the geographical position does not have the advantage, it can only move some "hands and feet." In response to the financial crisis, Guangzhou jewelry Business Hong said, in order to maintain the real store revenue, has extended business hours at night to attract more customers, but the corresponding increase in some costs; But the results are not predictable, according to the survey showed that since the second half of 2008, the department stores have carried out large-scale promotional discounts, but has brought some negative effects. On the one hand, the level of business margin decline, on the other hand, the consumer's buying behavior is also affected, that is, do not discount not shopping.　　Entity operators scratching their scalp to help themselves, leading to such a situation, can only use helplessness to describe. Of course, the downturn is not a complete, the Ministry of Commerce published data show that the current China's catering industry by the international financial crisis, the impact of the short term looks better than other consumer terminals. Experts say this is largely due to the marketing tools of the catering industry. Appearance: In many areas of the street, can always meet the nearby restaurant staff in the distribution of their own restaurant DM (leaflet)?　　"This is actually a helpless move, urban management strict when we will converge Point" Mr. Chen is a Beijing trade area of an entity restaurant operators, "there is a certain risk, was caught is the administrative fine, the cost of making DM is not necessarily low, but there is no way, I want to maintain the crowd" Mr. Chen smiled and shook his head. "　　The role of the Internet in which the Internet as the most adaptable and creative human inventions so far, whether it will become a small entity embarrassing business situation to provide new opportunities to open up the market? "Historical experience has repeatedly given us the hint that when a major economic crisis or recession occurs, the fruits of major technological innovation tend to lead the world economy to recovery and prosperity." Wu Maolin, executive editor of the World of IT managers, who has long been concerned with Internet applications, describes the special significance of the Internet in a new business environment. "Some new business laws subvert the old order and the future business trends," he said. "" "Small and medium-sized enterprises have business-to-business E-commerce platform, even without stores can be built on the Consumer-to-consumer website virtual shop, we have small entities and what is the individual?" "Wu is a college graduate, and after graduation noTake part in the work directly took over their own in Qinhuangdao, a bay near the management of the farm. With higher education and young people, he is more open to the idea of marketing than ordinary self-employed, but he also said that he through the network to understand the relevant network marketing methods, this hope can help the operation of the farm, the promotion has been not very optimistic about the revenue situation, Now the family's customers still stay in the old tourists patronize and rely on Word-of-mouth marketing of people. Wu also to me a number of examples include: self-built website, search engine rankings, through blog promotion, mail Marketing ...　　He has learned the common network marketing methods, and complained that after careful understanding, found that most of these methods are only suitable for the scale of enterprises, most of the similar marketing method is not to consume their energy too much, long time can not take into account or the effect is very small, or some form of network marketing costs themselves can not afford ... Network new marketing is to break through the opportunity---"mobile entity shop" because of the portability of mobile phones and in recent years, the use of mobile phone search for the growth of human blowout, the domestic largest living search engine love through the "Regional keyword + service keyword" mobile phone search method brought by "Regional precision marketing",　　is the most suitable for the physical store to carry out the new internet marketing model. For physical stores (such as catering, physical training, entertainment, etc.) operating characteristics, in their own effective areas of service, through the network to enable consumers to first find their own business shop (site), is the physical store needs of the network marketing. Generally speaking, the service scope of the physical shop is about its own storefront as the center, within a radius of 1 kilometers of consumers. But through mobile internet marketing, the Entity store service radius can be extended to a radius of 3 kilometers.　　If you have special services (specialties, promotional activities, etc.), the service radius can also be expanded. In real life, the consumer is actually in each entity store periphery, especially to the shopping district entity shop, does not lack the passenger flow, increases the turnover rate is the key. Love Help network users, accustomed to "Xidan + women", "Houhai + Bar", "Guijie Street + hot pot" Such a search, in the love of help to promote the merchants, can be accustomed to use love to help consumers to find the first time. At the same time, in the Love platform, merchants can facilitate, timely management of shop profiles, new product promotions, merchandise photos upload and so on, through such a way to move the entity shop mobile phones, so that consumers find the first mobile phone can be found by the entity store, will effectively help the entity shop operators to improve revenue