Network optimization needs to return to the age of value

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Any industry from the rise to the growth will undergo a transition, that is from the beginning of the chaos without chapter to the late orderly, network optimization is no exception, from the 2003 from abroad into China by people as a magic technology, through some optimization strategy can affect search engine rankings, to spend small force to earn a lot of money effect. At that time the optimization technology is also at the beginning of the stage, many people engaged in network optimization is only through the Internet a large number of exposure sites to improve the search engine's attention, and then improve the rankings. Site only need to collect a lot of articles and mass of junk outside the chain can be recognized, simple cost to some early SEO rich, but also attracted more later eager to take a piece, then the webmaster feel both mysterious and very bullish career.

With the increasing number of people engaged in network optimization, the intensity of competition is also beyond the imagination of some practitioners, some webmasters began to use some search engines do not recognize the way to quickly get ranked, through the connection deception, station group, Bridge page, text hidden, keyword piling, hanging trojan, jump and other ways, Web site in the absence of any substance, all rely on technical means for search engine design to improve the ranking of the site. Some enterprises rely on this method to obtain a huge profit, at the same time the interests of consumers have been greatly hurt, some formal enterprises are not protected, the credibility of the Internet has been a large number of questions. With the user's complaints about this behavior and the needs of the search engine itself, all the domestic search engines have a severe impact on these cheating behavior, light down the right, the site directly deleted. The voice of the Internet industry standards has gradually aroused people's attention, some of the owners of the abuse of the search engine has increased the audit of the network optimization, the algorithm is constantly updated to prevent the webmaster to use cheating methods to attack the search engine loopholes. Baidu and other domestic search engines have also been introduced to optimize the guidelines, guiding the webmaster to use the formal approach to reasonable optimization of the site, to avoid the internet to produce too much garbage trust, and gradually purify the Internet air.

In particular, in recent years, the user in the network development of the important value of domestic search engines for their own market stability and long-term business development, respect for user experience has become a new search engine development direction, SEO as a search engine dependent on the survival of the inevitable need to make corresponding changes. From the previous content plus outside the chain can steadily improve the ranking to later valuable content and high-quality outside the chain, and now everything to follow the user experience, engaged in the optimization of the webmaster in a step-by-step to change their own optimization methods, but also in the constant test Baidu to optimize the bottom line and search engine algorithm changes. Also requires many of the domestic SEO needs to return to the site's optimization experience, the focus of return to the value of the site. Before the kind of everything for search engines, in order to search engine everything, do not consider the value of the user site will inevitably be hit, the site to return to its own value of the era.

In addition to the Web site optimization from the site structure and procedures more conducive to the friendliness of search engines, more or more from the user experience to engage in optimization, regardless of the page loading speed and the corresponding time of the server, regardless of the intrinsic value of the article and the site's visual experience, regardless of user interaction to the product value of the display, Everything needs to start with the convenience, simplicity and value of the user. Improve the brand value of the site, unified, professional web design, high-quality Web site content, strong Web site culture, philosophy, to bring help to customers, these aspects as a point of view, and gradually expand the impact of the site and Word-of-mouth benefits. Ensure the authenticity and usability of the site's content and provide practical assistance to target customers.

Search engine reform is still ongoing, the internet's industry planning is gradually improving, website optimization back to the value of the era is the general trend, will not be because of the will of anyone and the group change. Respecting the development of the Times, the webmaster will be the next optimization of the road to be reborn, reversing the conditions of the optimization of the environment. This article has the Zhengzhou Network Marketing http://hn125.com provides, unavoidably will have some defect place, requests many stationmaster to take Zhang to advise.