Today more than 400 million netizens, and constantly growing up, with the rise of social networking sites and forums, interactive marketing has become a popular word in the field of marketing, all walks of life also quickly heels this wave, rob the "interactive marketing" this big cake, so, one after another "interactive marketing" case is also quietly happening around us.
In the August, the "every object" of the fire season was the first popular word to appear. According to the relevant display, in a short period of one months, micro-blog on the topic more than 5,000, search engine related pages Hundreds of thousands of, watercress, "people molested every guest activities", the number of participants more than 12,000, upload more than 3000 photos ... It can be said that "where the object" is not a night, vancl by allowing users to consciously accept the marketing concept of the user's spontaneous participation and interaction so that products are "widely publicized" effect, therefore, "where the object" has become the latest internet era of a marketing model.
Another popular buzzword is "on the Wall", at the 2010 Internet Conference, Zeng, Deputy Secretary-General of the Conference organizing Committee, has said that Weibo will be an important part of this year's Internet conference and that interaction will become one of the biggest bright spots.
After more than half a month, really verified this prediction, according to the relevant search data show: by micro-blog triggered by the "wall" boom is indeed no two at a time: the current Baidu on the relevant web page has been nearly 10 million, micro-blog on the relevant topics close to 45,000, Baidu know, Baidu Encyclopedia, Interactive Encyclopedia, Search encyclopedia and other major wiki sites are included in the "Wall" and "to get on the wall" entry, and "On the Wall" a word ranked Baidu search the list on the day "up the fastest entry" fourth.
In the network marketing, pay attention to the user experience, is the enterprise survival essential condition, is also a higher level of marketing, internet marketing experts linked to the world that: in the marketing focus on interaction is to give customers an experience, but also to give customers a sense of home, so that customers understand the product is useful to them, therefore, increased trust, while, In the site planning also should pay attention to interactivity, such as on the site to increase user evaluation or to increase the message board of these sections, not only can timely capture the needs of customers, listen to the voice of customers, but also the site "catch dive" a way.
In addition to these interactive sections, we can also cooperate with some activities to promote, in order to reach the line under the promotion of the effect of the world, such as the current launch of the Mid-autumn day of the national feeling back to full 800 yuan to send 480 yuan discount is a good example, in addition, there are many authoritative service providers in this period of time to launch different activities.
Original Author: www.72e.net stationmaster, reprint please indicate source, thank!!!
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.