Network Product Choice: Family's opinion influence is bigger than the friend

A survey found that 34% of Americans said they believed more in their relatives ' opinions.

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According to a new survey commissioned by Battery Ventures, a venture capital firm, a Kelton global market research firm, three-fifths of online shoppers say family, friends and strangers ' advice on products will affect them in the coming year.

But it's not that all suggestions are the same. 34% of consumers said that family members ' comments, whether they were personal or posted on Facebook or other sites, were listed as the most trustworthy source of comment. Followed by friends (21%), news reports (19%), advertisements (10%), Business Contacts (4%), Strangers (3%), bloggers (3%) and celebrities (1%), and others selected.

The survey showed consumers were more inclined to believe the comments of strangers on Facebook and Yelp than on celebrity comments. In fact, 30% of consumers think it is the least trustworthy message that a celebrity who views the product on Twitter or that they share it in an ad.

The survey also found that many consumers have the ability to identify when judging comments. These reasons led to consumer negative comments: Grammatical spelling errors (45%); is anonymous (33%); too negative (26%); too much of the same comments and suggestions (26%); too positive (19%); it's not like the consumer (12%); it's too simple (11%); it's too long (11). %）。

The survey found that consumers believed their friends ' comments, and one reason was to believe their motives that their friends were trying to help them, which accounted for 34%. 22% of consumers think their friends have ulterior motives, such as getting a product at a discounted price. 11% of consumers say "there is no such reason".

(via Internetretailer)