Network promotion 14 Kinds of essence plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The network promotion always must maintain one kind of idea: seeks the promotion platform-----publishes the promotion information----to add the promotion information-----to view the registration, the message information------maintains the promotion information (adds, modifies, deletes, updates)------seeks the promotion platform 、、、、、、 It is a process that insists on continuous cycling for a long time.

A website, do not have a good promotion program is not, the website's promotion program is diverse, for training industry website, I personally think that the promotion program has the following kinds:

1, the price promotion:

--in Google, Baidu, North Skynet, Yahoo, a search, search, Sogou, 3721, MSN inside to do advertising is essential to advertise in Baidu involved in the question of keywords, as to the choice of keywords, the first query in Baidu, commonly used those keywords, And the key words of the audit and testing, to see whether the relevant information entered by netizens and the selected keyword is consistent, at the same time to make long-term changes to these keywords and replacement, in order to achieve search results. Keyword title and content also according to its festive, continuous updates and optimization!

1. Selection of keywords;

2. Description of the title;

3. Introduction to the content;

So what is the keyword, title, and content? Let me show you!

At present, we are mainly for two large chunks of the choice of key words, mainly mold and circuit board these two pieces! Of course, next year we will also aim at adult this piece of promotion! We use some search engines (Google, Baidu, North Skynet, Yahoo, a search, search, Sogou, 3721, MSN) Tools, please pay attention to this aspect of the key words, I hope you provide me with some good keywords, I will be the first time to put it in Baidu inside!

2, professional training website Agent enrollment:

--can be signed with some professional training website Agent Enrollment Promotion agreement. On the one hand can let the training website for our school to recruit more students, on the other hand can promote the school's brand, increase the number of visits to the site.

There are some training and enrollment of the website, you can refer to: The lead network, 360 training China, 365 every day enrollment network, the newly learned way-China education and training supermarkets, hundred letter classification, all trades network, Shenzhen Search network, Dragon Education and training, Guangdong Training Network, local treasure, Shenzhen Training Network, search courses Network, education and Training Network, Nantong Training Network, Mechanical and Electrical Technology training Network, troika, Shenzhen Education and Training Network, Sohu Business, Amoy Course network, worry-free Learning Network, Xiamen Training Network, easy to create training network, the Shenzhou training easy, Zhang, Foshan Training Network, China Training hotline, Chinese Search School network, the Chinese culture and other search! You can go to these websites to check! You'd better sign up for membership, Post Training information! At the same time, I also hope that we can provide some better professional training website!

3, landing the major search engines:

--Landing search engine, can be said to be the site of the external release of the logo, at present in the domestic operation of the major search engines, including Google, Baidu, North Skynet, Yahoo, a search, search, Sogou, 3721, MSN and so on, to a do not fall, if the search engine does not accept, that day three times, every day to submit, Until it is accepted. And as a result of search engines included in the new site has a certain working cycle, generally 1 weeks to February, so the work should be done early. Here's a special emphasis on not using those so-called automatic add tools.

4, the release of information:

--Information publishing site: Through a number of visits to the larger web site, in those sites free to release some of the training enrollment information, at the same time to update the information at intervals, to see its click rate and the effect of the consultation on the site, do not go to this site to publish. You can find some websites that have more traffic than others to publish!

Use a good classification information site: domestic classified information site as the development, and so far all are free to publish information. Generally speaking, in the "Service Information" column release information more appropriate, but in fact, in any one column can be sent. You need to constantly sum up experience to improve the efficiency of promotion.

List of domestic classified information websites please refer to: http://home.donews.com/donews/article/1/110935.html

--Forum website posting posts: Find some high popularity of the forum, to send some training posts, and to check every one weeks you posted whether someone to post, to have the intention of the reply should be in a timely manner!

Forum to promote a learned: The forum is absolutely free to promote the preferred method, the reason is very popular! The forum promotion basically cent post and the thread 2 kinds, let us clarify separately:

Post key points: true feelings, Good articles! Writing their own actual experience or opinion, more than the blunt descriptive introduction can make people believe that more people will be willing to try! Don't always doctrine. Of course, it is necessary to emphasize free!

The key point: do not blunt advertising, but first on the topic to express their views, and then cleverly brought out [website construction] topic, and then say more information please visit: (here to keep up with your website)

For example, if you find a forum topic for discussion on Taobao Internet store, you can first express your opinion on this topic or share your own experience. Finally said the company to provide online shopping mall development, with its own online mall, so that your business more fire, details please: (here to keep up with your website)

The most popular forum in the country please refer to: http://www.yhjm.com/link/topbbs.htm In addition, Taobao Forum also brings together tens of millions of of new money through the network of freshmen, is the golden treasure! Also, please remember that it is easy to post ads messages easily deleted, You must be from the perspective of providing useful information to users!

--Blog Promotion: To the blog site to build their own website, the release of some training information soft, or training information content!

--Baidu know, post bar, love to ask posts: "Know" here, "stick", can be free, because every day in the online boring netizens a lot, especially in Baidu "know" inside, a problem, there are many people to reply.

--Industry website publishes its information: can go to some mold or circuit board industry information website above, to publish some of our school related training information, because these sites are specifically for the industry personnel included information, play a role in information transmission. Let the person who wants to study the mold or the circuit board come to our school to attend its training!

--Use mass software: general We often use the mass software has: mass information, forum mass, mass mailing, QQ mass, mass message, etc.

5, professional talent website advertising:

-We can also go to find some mold or circuit board talent website to do the promotion, so want to enter the line of personnel to our school to enroll, participate in training.

Talent site in the internet there are many, I want to say is a professional talent site, such as mold talent network, PCB talent Network! People like this online advertising, the right remedy, can play a better effect! In fact, everyone in Baidu inside a search, you can see a lot of molds and PCB talent site, All of us can start with the name of education to register a member, to promote the school's brand and training subjects, and further discuss the matter of advertising!

6, video site Video:

--video site in the last two years is the hottest site fire, but also 80% of users love to focus on the object, to such a website to put video, mainly to promote the school's brand, improve the visibility of the school. Let more netizens know the departure, understand the departure, learn to depart! Here I suggest that the school can buy a digital video camera, shooting some school teaching, learning environment, admissions counseling, internship, student employment related videos, put on the website to promote the school's brand.

Video site has been divided into professional video sites, portal category video sites, video on-demand site three categories, including Professional category of video sites are favored by netizens, Tudou and I music network 12th, just announced 25 million U.S. dollars to finance the Youku only listed third. Sina and the interconnected Sky are ranked first in the Portal class and video-on-demand class respectively.

Currently in China, the first several video URLs are: Tudou, i le net, Youku, even even video, 酷6网, Mofile, 6 rooms, I show video, popcorn, Nineth channel, etc. what else Baidu video, Sina video!

I le net http://www.56.com/youku http://www.yoqoo.com/

Tudou http://www.tudou.com/Cool Slip net http://www.ku6.com

I show net http://5show.com/even couple video http://www.ouou.com/

6 Rooms http://www.6rooms.com/Pineapple Net http://www.podlook.com/

Seehaha http://www.seehaha.com/nineth Channel http://www.tvix.cn/

Mofile.com Http://tv.mofile.com/OMYTVS http://www.omytvs.com/

Popcorn Video http://www.pomoho.com/Video show 21gt.com http://www.21gt.com/

Wind net 100TV Http://www.100tv.com/UUME http://www.uume.com/

Chinese Podcast Network http://www.maidee.com/woaide.com http://www.woaide.com/

Show guest net Http://www.showker.com/V cool net http://www.vkuoo.com/

Panda Eye http://www.xmyan.com/Video Network http://letv.com/

http://www.hubotv.com/Flash Show http://www.flashmov.com/

ba po nets http://www.bapo.cn love to beat guest http://www.aipaike.com/

Frying Pan net http://www.zaguo.com/7733 http://www.7733.com/

Spectator network Http://www.lookev.com/vottie http://www.vottie.com/

It's nice. Http://www.94haokan.com/OpenV Open Video http://www.openv.tv/

Go to show Video http://www.quxiu.com/podcast Network http://www.feesee.com/

Home and net http://www.homhow.com/more than nine http://www.jiuduo.com

http://www.i35mm.cn/of Http://www.happy3g.com

IV Video http://www.ivtv.com.cn/http://www.qianboo.com/

51BO http://www.51bo.com/

7, add Links:

--the link here refers to the site outside the industry, the site content does not directly related to the site, such a link exchange can filter the user, it is worth considering, but to note that the remaining important partners should not be mixed on the site, should be differentiated treatment, if necessary, can use the Drop-down menu, pagination and other forms.

Can directly in the Baidu input "friendship link" a few words, you can directly in the link to promote the links inside the site!

8, the site title bar (title) content optimization:

--First write a brief introduction, no more than 30 words, and then adapt it, as reasonable as possible to import the site with the industry-related keywords, in other words, to write "search engine version" of the site introduction.

9, add and optimize the home page tags (META):

--in the Code of the homepage of the website, embed descriptive text, generalize the characteristic and advantage of the website, also want to adopt the language characteristic of the search engine, this has very good function to optimize search engine scan result. Similarly, the site more important channel, column home should also take the same procedure. Other related to the search engine scan results optimization, such as adding bold text title (do not use pictures to replace), column settings for search engine scanning, add content paging, etc., can also be appropriate to do some, but to note that must not try through the so-called "Search engine optimization (SEO)" to "deceive" the search engine, That would be a severe punishment! " Mobile Home "is a typical negative example.

10, the website industry news content Collection and update:

Many industry sites are dismissive of this, which is not a good idea. The opening of industry news channels and the low cost of human resources to achieve daily updates, not only to improve, improve the site's search engine results, and to attract industry users, enhance the stickiness of the site has a great help. The key is to strictly control the content and its updated costs, as far as possible using the portal news channels to reprint.

11, soft article promotion:

--Before and after the site opened, should do their best to write a few about the industry's main features, development prospects of paper-grade articles, with their own signature, Web site, contact methods and so on, and try to make it widely disseminated, in the past few years, there have been a lot of titles "XX Ten misunderstandings" such as soft wen, this is a very good form.

12, peer site absorption and reference:

--can refer to some peers better training school website, the structure of the site design, content updates, picture processing, have a certain reference and reference role. Attract the advantages of others, the puzzle to fill their own deficiencies. While attracting the strengths of others, we should also try to develop some new publicity programs and operating patterns.

13, picture material:

--Collect some popular lottery pictures that you like, such as pets, funny, QQ expression, and so on, the web site to make a picture of the watermark, collect thousands of pieces, divided into dozens of topics, to various places to map or upload, the more the better. However, those who rely on embarrassing reputation of the network garbage must avoid, such as Sister Furong and other rotten things, do not touch.

These promotional programs, we will use the Internet before the Spring Festival this year, the frequency of promotion is 1 weeks/times.

In the picture above can be treated with PT, plus its school name and Web site, departure education: Www.qcedu.net

14, landing Site Directory system:

-This step is as important as the search engine landing, especially in the high-speed development of the Internet in China, a large number of new Internet users, network application level is low, many people can not distinguish between search engine and Site Directory system, many people prefer to use the Site Directory system, After all, the directory system can be more straightforward to help the network process low Internet users to find the target site.

--The Site Directory system in the country there are two main categories: one for the Web site class sites, the second for each major portal site search channel under the Web Site Directory column, both to strive for landing, neglected.

15, the establishment of website users QQ Group

--How to retain the website users, how to develop the website users, popularity is very important! The establishment of the relevant QQ group is conducive to Word-of-mouth promotion of publicity! So that your users are free for you to promote it!

In short, the website is a long-term adherence to the accumulation of summary, not only modify and innovate the arduous process. At the same time, we also need the joint efforts of colleagues and cooperation, in order to better our school to promote the site to win more students!

Key point: There are countless ways to promote online, you just in Baidu or Google search for "online promotion", or "website promotion", you can find a lot of this article. However, these are all just methods, and more importantly: direction! That is, where is your target group positioning? Positioning in high-end enterprises/low-end enterprises, or university students can?

Network Marketing is a learning side to do, while doing learning knowledge! I hope you can continue to summarize and improve in the process of practice. You can also write a good post sent to me, let us study together, if you have any questions or suggestions, please feel free to contact me! qq:476425696 e-mail:wdluowei@163.com URL: www.qcedu.net