Network promotion attaches importance to brand building and promoting user participation is the purpose

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Network promotion by many webmaster defined as, enhance the weight and ranking of the site, increase the exposure on the internet, in order to obtain more traffic, of course, this itself is not wrong, but the author believes that these are only the site to promote the process of by-products, and the ultimate goal should be to make the site to create brand sites, users can participate widely, And as a website development of the son, these are the ultimate goal of website promotion!

May be a lot of webmaster is not too understanding, now SEO optimization, network marketing is not to upgrade the rankings of the site, using search engines to obtain a lot of traffic, so to get more profits? But if you take a closer look at those who are really able to make huge profits and attract venture capital, how many of them are completely dependent on search engines? More depends on the site's own brand, because depending on the search engine, there is no way to maintain the long-term, today's keyword ranking may be you on the first page, but after a few days, you will find that your competitors have surpassed you, if only the main focus on the game with competitors, And do not pay attention to the site's own brand building, then let the website promotion turned the cart before the horse!

So how to do a good job of the website to promote it? How can we build the brand of the website? How to let the user actively participate in it? I think you can start from the following several places!

One: SEO optimization and competitive ranking two-pronged

Written here, perhaps many readers think that this is not the slap on their own? The front is not to say that the purpose of website promotion is not for search engines? The author thinks you misunderstood the original intention, the purpose of the promotion is not for search engines, but need to use search engines to achieve the ultimate goal, want to build the site's brand, the site in search engine rankings, must not be able to on the second page, at least at the first page, so that you can give users feel that your site is better, Can be recommended by the search engine on the home page, will likely attract users to enter your site, so in the early days of the site operation, should be SEO optimization and bidding two-pronged approach to the line!

Second: The line under the comprehensive marketing, good word-of-mouth construction

Website Brand building is successful, an important sign is word-of-mouth good, if a website ranking in the home page of Baidu, but is a lot of users think is spam site, Word-of-mouth is not good, that is how can not form the brand effect, and word-of-mouth construction needs to start from two aspects, one is from publicity, Through a variety of implantable soft, the use of online, offline media to carry out the marketing, of course, this marketing range will often be based on the type of site, if it is a portal, then the scope will be wide, investment will be greater, if it is a local site, then the corresponding scope should be concentrated in the local, so the investment will be relatively low! However, as far as possible to cover their own site type of target users!

On the other hand, that is doing a good job of the site's user experience, because through a variety of methods of marketing traffic, if your site content is not attractive, the site structure is confusing, find a topic are very difficult, the entire site flooded with a large number of ads, and even the content of the ads to more than Such a site even if the soft writing hype, when users come to your site, you will feel better than meet, the rest is the site's jump rate is very high!

Third: Do a good job of interactive website

To be able to get a wide range of users involved, no interaction is certainly not, only through communication, can gradually gain the trust of users, so they will gradually give the site a variety of criticism or constructive guidance, and then make their site more in line with the needs of users, so, Nature will promote the enthusiasm of users, at the same time users will be active in the site to share their own successful experience or a variety of small skills, so that can gradually form a culture, so that the operation of the site to become simple!

The above is the author summed up the essence of the network to promote, we must take the brand building as the key, enhance the user participation for the ultimate purpose, can promote the site to a higher level, can make the site to achieve permanent vitality! This article source: http://www.lafan.com/pull every net A5 start, reprint please specify, thank you!