Network Promotion: Content and technology what is king?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

What is the most important thing about network promotion? Is it technology or content? It is a problem that bothers a lot of stationmaster, the essence of website promotion is to show the value of the website and tell the customer, then how to do the network promotion from two aspects of content and technology?

The network promotion of a website, content and technology are equally important, first of all need technology, and then finally rely on content to win, so both indispensable, at the same time for the king!

Network promotion, the end depends on the content to win!

The technical promotion of the search engine is widely praised, the general network promotion knowledge is also from the beginning of technology promotion, and technology promotion is only general promotion, content promotion is the core of website promotion.

Now there is a misconception that it is superficial to think that it is possible to buy the flow of money by buying rankings. The value of the site is often reflected in the content, from the content to promote the view, need to do a few points, before the final victory.

1, according to your choice of keywords and the needs of your target customers to the important site pages to edit vivid, appealing articles, of course, but also to ensure that search engines can read these articles. This is the decisive factor for a website to succeed.

To make appropriate changes to the article, optimization, especially the beginning of the title and content, to try to make some changes, appropriate around the key words to modify, but avoid piling keywords! Don't pile up a bunch of key words together, and it becomes a chicken-stealing rice!

2, must have the content characteristic promotion, wants to launch the website itself the innovation and the appropriation, wants to develop the website user's unique demand.

For example, users can be targeted at the site, in addition to the needs of your industry, there is no additional requirements? This requires you to investigate and understand your users ' interests, preferences, etc., and then meet their needs.

For example, a music web site users In addition to music like this common attribute, there is no other common attributes? There must be some, such as music users like to enjoy online entertainment, so you can grasp the common entertainment properties of users to develop the characteristics of the site. So how to meet their entertainment attributes? Games, is a good choice, of course, now let the general website to develop the game, not too realistic, but to join a popular web game platform, it is a good choice, This is better in the industry has bubble play web game platform union.popwan.com and so on, so that can meet the needs of the user's alternative, but also to bring additional benefits to the site, while highlighting your similar sites in the characteristics of the advantages of three, le?

3, the site to understand that no matter what line to do, there must be more than your dominant site exists. So your site for these industry bosses, what are your strengths? Where are your innovations? Do you have proprietary features?

For example, many sites like to collect articles, even if the collection, can also make your advantage, is that they have a lot of original to focus together, this is an advantage!hao123 why successful? How much of their content is hao123? What is the advantage, is to put a lot of web site things together , convenient for others, but also convenient for themselves, achievements of their own!

4, in order to better development, on this basis or suggest you a little, appropriate to add some of their own elements, their own original! This can be more effective to promote the expansion of their own website.

Although can be modified by the collection of articles, do false original, can be beneficial to the search engine, but the eyes of netizens are discerning, they can distinguish which is original, which is false original.

5, can also do some short time to attract the most focused promotional methods, the first is to carry out creative planning promotion, the second is the case-driven promotion, the third is the promotion of dependency events. Either way, the key is to integrate business intelligence into it. In addition, case promotion and event attachment, first of all, a vivid event or case.

Network promotion, the need for technology first!

What kind of technology does network promotion need? Specifically, for Baidu, Google and other search engine optimization technology, the following six points to let your site in search engines to get praise.

1. Do not enable the new domain name if you are not compelled to do so. For whatever reason you want to use the new domain name, you'd better wait 9-12 months before you can find it on Google with the keyword you want.

2. For your customer base to optimize the site, not those search engines. This may not sound intuitive, and if the person is typing a word that is exactly what your site is offering, that person is likely to be your potential client, and all you have to do is optimize your site to meet the needs of this person.

3. Extensively investigate your keywords. The search terms that you think your customer base might use may not be right at all. Never choose a very broad word, such as "travel" or "vacation", because these words can hardly explain what your site is about.

4. The program you use on your site should be "friendly" to the search engine's crawler program. You must provide other ways for it to browse your site, and if you have a pull-down menu on the Internet for people to choose from a different column or product brand, these reptiles will never find those pages.

5. Add as clear Alt tag as possible to the text and picture links inside the site (alt tags). Site visitors and search engines read the links section of the site's text (anchor text) to see what the link will take them to a place.

6. The Keyword Editor to each page unique title tag, title tag to each search engine provides very important information, so it is also a very important factor. Always keep in mind that the link text that appears in the search engine to your site is the text you use in this tag, and you want to make sure that each title tag accurately reflects the content of the page it is on.

In summary, network promotion, technology and content are indispensable, only the technology promotion and content promotion combined to play the unique advantages of the website, is the network to promote the real king!