Network promotion focus on the effect of precision marketing

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In the network promotion, we will contact different customers, in the face of customers from different industries, we in the implementation of the network promotion program should pay attention to the network to promote the precision of marketing, to increase the overall effect of the promotion.

Then, here first to explain, what is the effect of precision marketing, is able to seize the search engine rankings or can bring product sales? Meet different customers, there will be different needs, some pay attention to brand promotion and word-of-mouth maintenance, some are very concerned about the sale of products. The willingness of startups to invest in the web is a desperate hope for greater output value, such as a hefty sale.

Want to improve product sales, not only to work the product, but also in the service to do meticulous. In the temporary cast off the impact of these two factors of sales, many customers always like to ignore these two factors, so that the entire precision of the marketing effect will also have a fatal impact.

Under the influence of the above factors, in order to achieve more effective precision marketing, it needs a wide range of precision strategy.

Network promotion has a lot of methods, news, forums, blogs, post bar, questions and answers, QQ space and other social software, but to do precision marketing, you need to consider is the precise software planning, precision promotion platform, accurate audience group.

Accurate soft text planning

Soft text planning, is the promotion of bullets, can one hit that, let consumption is concerned about, here need to consider a lot of things. For example, the audience group mentality, consumption habits, the rise of hobbies and so on. If the use of hard and wide network advertising, what kind of language can be used to arouse the attention of consumers. And if the release of soft text, you need a high-quality article, bring attention. The writing of specific articles needs to be considered, not uninteresting, read nothing. Must grasp a point to focus on the elaboration, but not too direct, to have a large number of bedding, and the emphasis does not need to be too thick. What needs to be considered is the mindset of the reader. In fact, from the reader's experience point of view to write the effect of the article is obvious.

Accurate promotion Platform

Some customers are specialized in a platform for marketing, and some are integrated promotion. But no matter what the customer decides to adopt, the key problem is the choice of platform. The precise choice of the platform needs to consider the value of the platform. For example, a soft article is suitable for publishing news, the Forum or micro-blog, but also have to consider the news needs of what platform has effect, but many of the Web site can not see the news reading volume. The platform of the Forum chooses to publish according to the customer's audience aggregation. But at present, in the domestic four portals of the forum popular decline, but in some small minority professional vertical forum on the increase in popularity. Many customers are very impulsive want to do activities on the four-door forum, we will give appropriate suggestions. If it is to put hard to wide, you need to consider is a product audience active position.

Accurate audience

In the final analysis, the purpose of network promotion is to successfully enter the audience's vision, attention and acceptance, triggering the purchase impulse, such a process of the whole. Then, the previous two soft text and platform, in fact, are to take into account the audience group factors. Perhaps the customer's products for the audience is very wide, but we do online promotion, also remember a whole brain catch. No emphasis on the promotion effect is difficult to sit up. Especially in the short term network promotion process. To achieve precision marketing, we need to seize the most valuable part of the audience. For example, we are in the promotion of a digital partner of customers, the vast number of enthusiasts are audience, but in order to be more accurate, we have designated for the most valuable outdoor photography enthusiasts, but also a part of the use of high-end SLR camera user base, in the outdoor photography QQ Group, professional Model Forum, Digital photography news media releases a large number of effective soft text. In the promotion of one months, the amount of the Product = sales are significantly higher than in the previous few months.

Summary: The network promotion according to the different product attribute, grasps the soft plan, the network promotion platform, the accurate audience group, carries out the precision effect marketing, in the Internet camp, will soon obtain the effect the feedback. Of course, back to say, really want to promote sales, but also should continue to improve the competitiveness of products and service quality, which is the impact of the results can not be ignored the key factors.

This article by the Chinese enterprise Tiancheng http:www.dudu.com.cn Original, if reproduced please specify the source, thank you!