Network promotion from the introduction to master the experience to share

Web site promotion is through various means and ways to promote your site to let more people know your site, so that more people visit your site. The importance of website promotion is self-evident, whether a website is effectively promoted determines whether the website can have good benefits. Because only people who visit more, your website will have the premise of income. A website without anyone visiting is impossible to gain.

So how to promote the site it? What are the ways? Here Xiaoren built their own station over the past few years to accumulate some experience, with you a simple list of some of the most commonly used methods to promote the site. (As for the specific operation of various methods, due to space limitations, not described in detail hereafter detailed explanation respectively.)

First, pay to promote ways.

1, advertising.

2, Baidu bidding.

3, prizes activities.

Second, free promotion.

1, through the forums, community promotion.

2, through QQ space, blog, SNS promotion.

3, through QQ and other instant messaging tools to promote.

4, through the Q & A system to promote.

5, through the classification of information to promote.

6, mail promotion.

7, release classified supply and demand information.

8, exchange links.

9, soft text hype.

10, search engine optimization.

11, viral promotion.

Probably just a few of them, this is a small summary of the three years the contact or use site promotion methods. Hope to give you some inspiration.

Here you need to give you a hint, that is, do not habitually think that paid promotion methods must be better than the free promotion. Personally, I feel that the promotion method of payment is similar in effect to the promotion method of free, but the payment method is more time-saving and labor-saving. Therefore, everyone in your promotion program to do when the site, we must first calmly analyze your financial problems and the site's development planning.

In front of everyone listed for a variety of commonly used methods to promote. From the following, Xiao Ren will explain in detail the techniques used for each promotion method and issues that need attention. After many newbies saw the summary of the promotion method of the old webmaster Daquan, in the actual operation of the process is always ineffective, so I felt fooled by the old webmaster. In fact not the case, these various commonly used promotion methods are all summed up by the long-standing practice of the old owners, and the effect is definitely yes, otherwise it will not be so widely spread for so long. The problem is that these promotion methods seem simple, but there are also many tips and learnings. Therefore, in the process of learning, we must be able to learn from all others in all circumstances. To practice more, more summary, multi-way to the old stationmaster humbly ask for advice. Well, no more nonsense, let's talk about one of the paid promotion methods - advertising delivery skills.

Advertising is divided into online advertising and offline advertising (that is, the actual advertising). Offline ads, I have not used this, so I am not entitled to explain to you. We can go to explore. Here mainly talk about online advertising delivery skills.

There are four main types of online ads: One is pay-per-click advertising, that is, how much advertising costs are calculated by the number of clicks on the ad, and the same IP is clicked multiple times on the same day. One is ads paid for by impressions, which calculate the advertising costs based on how many times the ad is shown. There is also a product by the registration (or download) the number of paid ads, dating and downloading sites in this way more often used, the typical is the Asia Dating Center and FIREFOX. The last is monthly advertising, which fixes a fixed monthly advertising fee to advertising providers, regardless of the number of clicks, impressions, or registrations.

See here, we will find that the first three kinds of online advertising compared with the reality of advertising has a big advantage, is how much advertising costs are closely related with the effectiveness of advertising, click, show, or the more the number of registration More, more advertising costs, on the contrary, less advertising costs. A bit similar to our usual performance appraisal. This way of advertising is more scientific. Can reduce advertisers more waste of advertising (However, the premise is that no one cheats). The last kind of online advertising and real advertising is almost the same, advertising costs are fixed, with basic advertising effect has nothing to do.

The first ad, pay-per-click ads. Because it's pay-per-click, the more clicks, the more advertising costs. So, in order to improve our advertising effectiveness, we should strive to make every visitor who clicks an advertisement become an end user of our products or websites. That is, people who want to ensure that they click on the ads are those who really want our products or services. So, in the slogan, should be as low as possible, can not have any exaggerated or seductive words, just let the people who see the ads know what we want to promote is the product or service on the line. To minimize clickthrough rates. If you make a very seductive advertising slogan, for example, you are selling textbooks, originally 250 yuan a set, but you are advertising that is a set of 50, the results click on the ads came in and found cheated , He probably will not buy your text, but you still have to pay for his click. For this reason, serving ads that pay for clicks should be as real and low-key as possible in order to improve the performance of your ads and reduce unnecessary advertising costs.

Second type of ads, ads paid for by impressions. Because every time your ad is shown to visitors, you pay a certain amount of advertising costs to the site owner, so you should do everything you can to improve the performance of each impression. How to improve? That is to strive to make each impression into a click, because this ad is only show the number of times, not counting the number of clicks, and more clicks of course more cost-effective. So for advertisers paying for impressions, the more attractive the slogan should be. This is the exact opposite of paying for clicks in the past. As for how to set the advertising language is attractive, then see my friends to explore their own, and often on some Forums community research and research more fire posts, or often study other people's ads, may be able to find some inspiration.

The third type of advertisement is an advertisement paid for the number of registrations (downloads). This kind of advertisement should generally be the most cost-effective advertisement. Since visitors are starting to see your ad, click to, and then sign up or download, the odds of becoming a loyal customer of your product or service have greatly increased. However, advertising costs paid by advertisers for each sign-up or download of visitors are also much higher than for pay-per-click ads and display paid ads. So, improve advertising effectiveness is also necessary. How do I improve? First, there are usually two parts to an ad paid for the registration (download) time, one for registration or download, and the other for registration or download. The ads that appear on the site's website are usually just sign-ups or downloads. So first, we try to let more people click on the registration or download entrance into the registration or download page, let him come in to find out about our services or products. So that our registration or download portal to do the more the more the more the more the more the more the more the better the advertising. After he clicks into the registration or download page, we also minimize unnecessary registration or download, so as not to loss of advertising costs. Then in the registration or download page, it will be like pay-per-click advertising, as low-key, honest, and truly introduce the product or service, do not have any exaggerated or seductive words.

The fourth type of advertising, monthly advertising. Because advertising costs are fixed, we do not have to think about clicks, impressions, or sign-ups, so try to attract visitors as much as we can about our products or services and, as a result, deliver that ad The same principle applies to ads paid for by impressions, which try to make your ads more engaging and increase your clickthrough rate and visibility. In addition, in addition to the first type of advertising, the latter three types of advertisements have a general rule of thumb that they try to place ads on websites that are related to our products and services. This will increase the clickthrough rate and visibility of our ads. Because the more relevant a site's content is, the more likely its visitors will be interested in our product offerings, the more likely it is to click on our ads and learn about our products and services. The first kind of advertisement, because the click is to collect the money, therefore we should try hard to reduce the click, therefore, the website content and our advertisement content whether should say that does not matter.

Finally, no matter what kind of ads, you must first understand clearly the website traffic. If its IP and PV ratio is too small, it may well indicate that the flow of this station is to use the software brush, or this site is not attractive at all, should be carefully placed.