Network promotion is a porcelain live

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Network promotion is definitely a porcelain work, the reason why, because not only need to have good promotion technology, but also pay attention to skills, more important is to have a good mind, to have absolutely unexpected creativity. The internet is a colorful world, whose color is beautiful, who will be better than one, on the contrary, no one cares about you. Network promotion of creativity determines the entire network marketing, if there is a perfect promotion of creativity, will be easy to open the network marketing market. So, what kind of planning can give netizens a brainstorm? The question is worth thinking about and now let's start the journey together.

Promotion is not a simple yell marketing is the most difficult to communicate the target consumer group is netizens, because their habit of using the Internet is only to select their own useful information, it is easy to filter out the information of advertising. In fact, this is the same as the habit of reading the newspaper, see the advertising page, most of the time in the mind to press the Skip button.

Therefore, in the network, all the traditional forms of advertising for netizens, basically does not work. The first time the dotcom bubble, because this kind of advertisement can not produce effect, and cause advertisers to give up the network advertising, the results of the site lost revenue source, one by one. It is no exaggeration to say that those forms of stereotypes, pop out of the ads, jumped out of the information will only attract disgust and netizens curse, if the Netizen even the minimum click is not willing to, advertising content is no longer empty talk. I believe most readers feel the same way.

The murder of a steamed bun poster

about how to get the product to be marketed online, the most successful promotion in history is not positive, even can be said to be the opposite, but its results are extremely positive, that is the end of the 2005 Hugo spoof "A steamed bread caused by the murder," this almost no production costs of video, in an extremely simple form, The film is characterized by the deconstruction of the Chen song when the annual film and television masterpiece "The Promise", which spread wildly on the network. Although Chen Director on the surface of the original silently denounced the small netizen Hugo: "How can people shameless to this point", but in fact, the deep heart should be anxi, is precisely such a video in the effective spread of the Internet, for the film "The Promise" of the release of the wide build momentum, Countless people because of this video and poured into the cinema to understand why a steamed bun can trigger such a blockbuster murder. The result of course is happy, Chen director of the film was a success, the box office, as of the second week of the film, "Promise" at the box office to 142.85 million, again to refresh the second week of Chinese film box office record. According to the usual, a film at the first week at the box office to see the record, the second week box office to see Word-of-mouth. And the "promise" of Word-of-mouth is not from the audience, but from the steamed bread, seemingly ironic, but it is a real effect. This in 2005 this domestic film is not popular, the film in the high vacancy rate of the year, such success is only Chen Yi unexpected. And "a steamed bread caused by the murders" is not lucky. Although Hugo is not intended for the "promise" of the box office to think.

This incident in fact to the network to promote the field of a wake-up call, that is, we should not only be limited to playing a few ads on the site, or send a few soft wen, it is difficult to achieve results. Just as on television, relying on a bunch of ads and a few celebrities yelling loudly can not achieve the same effect on the network.

There are a lot of people in the network to promote the time, think of the first question is how to put ads, cover more people, rather than thinking about creativity. In fact, creative better, you can win the hearts of netizens, and not too much money. For example, in the most difficult to directly face the contraceptive products, some enterprises to play a little more creative, and less dozen ads. After all, when you open the site to see "so-and-so condoms strong protection of your safety" and so on, perhaps netizens instinctively press the Close button. And Mom fu long network promotion way is very humanized.

Mom Fulong is a well-known contraceptive brand, and the small I robot is mom fu long "high salary hire" a all-weather information commentator-it is patient, polite, omniscient, more importantly, it is not tired, because it is a network robot, into MSN such an instant chat tool. Small I like MSN Friend List of a good friend, netizens can chat with it, it can answer any questions, but also is an intelligent search tool, can interact with netizens. From weather forecasts, maps, tickets to reading news, movies and music, the information and services provided by small I can be said to be everything. It can be said that the small I robot is to make the life of netizens more autonomous, community-based, humane, and the mother of the rich see this, it knows, most people will not be particularly willing to search this kind of information, after all, a little embarrassing, but if as a friend chat it? Can assume such a scene that the newly married little yellow is a little annoyed lately, Because lack of gender knowledge of her very worried about how to consult the safe contraceptive method, introverted personality she was embarrassed to consult friends or doctors anyway. is in distress her, on MSN met a call "Mom Fu Long" small I robot, as for why will encounter, that is how MSN to provide the problem. So all advertising is also a good thing, mom, the promotion of the rich very easy to achieve the effect, and very accurate.

In contrast, the company's steps are more official, and they have collaborated with a department website Health Channel to create a website Capessa for women consumers who discuss topics such as weight loss, pregnancy and parenting. The community has not only become a brand marketing platform for Procter and Gamble companies and products, but also a source of information for customers to express their views on a product or brand, and to build a database and then study consumer behavior. The greatest benefit of this idea is not only to let people understand, but also with the Department of Cooperation, so that its brand reputation is higher, the official certification, of course, is the good things, which makes its website more reliable. But the problem is that there is a limit to the plan, and even though the Internet users will feel that the product is authoritative, how do they get in? What Procter and Gamble does is to search engine optimization point to force, open a door, let everyone search, will be in front of the search results to see the relevant information on the site, because enough authority, so credible enough.

Why not a little more creative, a little more than the characteristics of network communication, the use of various forms of network communication, such as blogs, podcasts, e-mail, search engines, web news, etc., to carry out complex creative marketing it? Complex creative marketing so that netizens unconsciously in imperceptible, be guided, In order to achieve the network marketing promotion of the largest expansion force.

This article comes from "actual combat network Marketing" Zhang Shule