Network promotion is not the more channels the better and the finer

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Internet after more than 20 years of accumulation of ecological system and technology development of precipitation, now has become a huge industry, many people hope to get rich through the Internet, which for money and access to the Internet, I think the most is still some enterprises. After all, the purpose of a common enterprise is to profit, so they almost all the purpose is to pursue the interests, although some entrepreneurs have done a lot of social welfare, but their premise is almost already can meet their daily life above the material needs.

And no matter how you get the benefits you want on the Internet, the ultimate participant and the person who realizes it is people. So no matter how the Internet people want to achieve their benefits, let more people know about themselves or their products. So now network promotion and marketing has become a big hot spot. So the network on a variety of platforms began to heat up, a lot of hand-pushing companies also preach their ability to promote, blowing is hype. Before the popular may be QQ mass, mass mailing, and then came to the Forum, blog Mass, and then came to the micro-Bo marketing, the current hottest micro-credit marketing has been very hot. And these new things are being used by more and more marketing companies, and it is because of this, many marketing companies are more and more, because there is a direction to do. In fact, no matter which companies say they focus on which area, in fact, for its own, they do not know what they focus on, especially some cock silk company basically has a single on the next, regardless of whether they can be completed.

The author on the Internet often see some responsible for the company's network marketing friends said that their company bosses are willing to spend money on the network promotion, but do not let go. The result is a lot of cost in every respect, and no platform to do well. That's actually why, because the company does too many places, and the staff is limited, a few people or even a person's marketing team can not be taken into account in all aspects, and the team in all aspects must go to do something out, because only in this way to the boss, the result can be imagined.

Engaged in the internet for such a long time, because in the company is also responsible for the relevant work, so also contacted a lot of cooperation with the company's marketing companies. I found that a lot of marketing companies have a common feature: perhaps their founding team did some of the more successful cases, and a lot of people went in just to live, not focus on marketing, let alone some refinement of the direction. The general routine is, send lap salesman directly to the Internet does not understand the company executives, the marketing project is said to be a bright future, the other side is simply going to float up. And the cost of tens of thousands of a year to say how true, a package content basically contains the network of all the promotion and marketing methods. For example, QQ Mass, mail marketing, know questions and answers, forum release, soft writing, news sources included, the chain release, and in the contract is only very virtual said to achieve what effect, such as the chain to reach how many things, and the actual will not have a substantial effect on the company they do not care.

For example, we play mobile phone games, once spent a sum of money please specialize in Network marketing company to do promotion. The results found that too much water, a lot of information is automatically sent with the software, never pay attention to the user groups, many outside the chain as long as their service stopped soon, and even Weibo comments forwarded attention to such data is also brushed out. In short, the result is to make the people in the line feel useless, so that the Internet does not understand the top leaders feel the money to spend value, as if the other side to help themselves do a lot of things.

So I think the network promotion is not the more channels the better, but to fine, such as we do the game class application, and not to do all kinds of games. We all know that people who often play games are not all, but those who are willing to pay the value-added fees for their own games are more, and are willing to spend money to play we are doing less people. Here is a brief list of some of the features that appear to be fully promoted: QQ Mass when regardless of their hair object is what, even if the elderly Exchange health care group also hair; know the answer to the question when the machine directly, even if people ask is how to cure, he replied that the game is very fun; When the forum is published, it is purely advertising, and the result is blocked by the forum waterproof wall or artificial all; even if it is to pay to the news site to contribute, the result because the quality of the article is too poor no one attention.

The above multi-pronged approach, though not fine, looks like a luxury high-end, but not really useful. I think that doing network marketing in addition to their own information to pass out, more important is to establish a good impression, build a good reputation, and those horse big rough type of promotion will be self-defeating. For example, you often on some sites to send your company product ads, others may one day through other ways to understand your products and ready to buy, may think of you do those small ads hesitate, because people think always small advertising products must not be good.

And if we do fine is different, here I just cite an example. For example, we do for our mobile phone games Baidu know the promotion, we only targeted to answer the question of our potential users. And it is very serious to answer manually, of course, start to guide them to play our free products, and these people because they pay attention to this thing, the back of our consumption is the natural thing, and the serious answer to the question is accepted or recommended by the most likely, And as soon as the exposure of the information is accepted or recommended, it is something that seems to help others, and of course our real goal is to promote ourselves. This kind of fine promotion although the release of a single message may be more practical, and need time to think, but such information is more permeable, and the conversion rate is better, even a ripple effect.

The above author just from the simple level to elaborate on the importance of fine, of course, the amount is still to be, I just hope that we do not blindly pursue a quantity, and free release, so that not only create a lot of information rubbish affect the entire Internet green environment, nor conducive to the realization of their goals.

This article source: http://www.yayawan.com (by ya ya to play mobile phone game Net original, reprint please specify source!)