Network Promotion Marketing Plan of medical Cosmetology Hospital

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2010 is a relatively large competition in the plastic and beauty industry, the major plastic networks have tasted the benefits of the network, so increased investment, with competitors: Asia and South Korea involved in the network investment increased, gorgeous, Esther, there are some other cosmetic cosmetic clinics, external plastic beauty Union hospital pressure. In view of such a situation, has formulated 2010 YA US network Marketing promotion plan. Mainly divided into three aspects: first, analysis of the current Web site status, to improve. Second, the website Promotion plan: (1) search engine (2) Cooperation website, native and alliance. Third: Strengthen implementation

Network promotion, especially the network brand promotion, Yami has now formed a network brand, but can not only be limited to the high number of visits to the site, but also to ensure that the portal sites, industry sites, community forums and so on the brand frequent exposure to the use of mainstream network media on the corporate brand positive coverage, To guide the mass reproduction of other network media, to disseminate the core information of Enterprise brand, to enhance the network beer and reputation of the enterprise, to enhance the popularity and appeal of the brand in the target customer group, and ultimately to influence the cooperation intention of the network users.

According to the characteristics of plastic and beauty industry, network development, competitors and the actual situation of our Accor hospital, combined with our annual strategic direction of Accor Hospital in 2010, we developed this network promotion plan.

Time:

March 1, 2010-February 28, 2011

II. 2010 Annual Objectives:

1, completes the brand website Construction (revision), solves the present website question, promotes the Accor brand the effect.

2, complete the site to diagnose, optimize, enhance the website user experience, facilitate operation promotion.

3, the integration of various network promotion methods (cooperation website: local portal, Red Net, stars online, Hunan online, etc. especially to select more reasonable and useful resources to avoid waste of resources). Combined with social hot spots (for example: Last year's network beauty Xin to thin face, Fengjie cosmetic events), the event of speculation, the use of differentiated transmission channels to avoid confrontation with competitors. Continuously increase the coverage of the network publicity, enhance the positive image of the brand, to provide support for the strategic direction of the enterprise.

4, the control network promotion expense, realizes the accurate marketing, increases the website not to pay the proportion which the advertisement clicks, further expands the network promotion means.

5, complete the brand news report, the use of stars online, red, Hunan online or select more effective Web site in the network's influence, website copy planning to keep up with the social hot spots, using the brand of cooperation sites to improve the exposure of their own site, improve the Community forum brand (screening Popular network forum) posts browse volume, To improve the consumption conversion rate of the browsing population, the most important is to select effective Community forum.

Iii. schedule of specific work for 2010:

Our Accor hospital network promotion will be conducted in four phases (3 months for one phase)

First stage: March 1-April 30

1, the completion of the brand website production (revision), the integration of relevant content and added completed.

2, the overall optimization of the site, focusing on search engine optimization (the first phase), to achieve the main "keyword" search natural ranking in the forefront.

3, analysis of Internet users search habits, for paid search screening suitable for us in different stages of the United States hospital promotion of key words, and the integration of relevant promotional content.

4, with the company's annual strategic direction, select influential brand News network publicity platform, and make the brand soft content of the annual program.

5, screening more influential 20 forum community platform, and the forum post hype to develop the annual plan.

6, follow up paid advertising, brand news release, save write posts and publish the forum community and other ways to promote publicity.

7, the collection of potential customers, competitors and other information, and is responsible for cleaning up the network violations and brand negative reports.

8, the development of network media free cooperation platform, and enrich the relevant column content.

The current problems of our website:

1, the website speed is slow, the code needs to optimize. (replace server, recommended submitted)

b] in more detail please search Guo Hu's official blog in Baidu

My personal: Official portal Http://www.yokaface.com