Network promotion new mode Weibo marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the web2.0 wave sweeping the Chinese internet, micro-bo by virtue of its brief, convenient, interactive strong features such as rapid in the domestic internet leap red, it has not only changed the way media transmission, and is changing the way the network marketing promotion. Now Weibo has become the standard of the major portal sites, Sina, Tencent, NetEase, Sohu and other portals have launched their own micro-blog business, the portal between the micro-Bo battle immediately smoke.

At the same time, another based on micro-Bo marketing War is also in full swing, from the merchant giants, corporate celebrities to grassroots netizens, are scrambling to turn micro Bo into a personal "show field." Individuals such as Chen Yao, Liu Xiang and other star characters through micro-blog constantly into, to communicate and inspire fans, to build personal brand; Commercial organizations such as Shandong Airlines, Van, Yili milk, etc. use micro-blog to expand brand influence, deepen user group awareness, establish a good reputation, and entrepreneurs, entrepreneurial characters such as Kai-Fu Lee, Zhou, Cai, Railing Maple and other people to the micro-bo marketing to the extreme, in the building of personal brands at the same time for the enterprise publicity.

Whether celebrities or grassroots people, to successfully carry out microblogging marketing, are inseparable from the corresponding skills.

First, choose a good platform. It is important to choose a platform with large traffic, wide coverage and high level of concern, which determines whether you can expand your personal influence in the shortest possible time. According to survey agencies, the country's two most well-known microblogging platform Sina Weibo and Tencent Micro-blog number of registered users have exceeded the 100 million mark, and also in rapid growth, Sohu Weibo and NetEase Weibo is catching up.

Second, adhere to the daily update, more exchanges and communication. At any time to personal life, work on the feeling of micro-blog, timely inform their followers to increase the popularity of Weibo. Former Google global vice president, the current Chairman of the Innovation Factory, Kai-Fu Lee, because of its frequent interaction with netizens to accumulate a lot of popularity, fans up to millions of, so that it in the Sina popularity list has been among the top.

Third, publish interesting, distinctive topics to update. Select a number of widely watched, lively and interesting topics to update, improve the reproduction rate of the microblog. Once fiery "elder brother", "run elder brother" and other short-sighted frequency, once issued then obtain a large number of reprint, such as in the video of the relevant product logo, can get good publicity results.

Four, carry out each kind of interactive activity. Especially for entrepreneurs, through micro-blogging activities is not only a micro-blog promotion means, but also a low-cost online marketing methods. such as the recent rain forest wind under the 115 network tray to carry out micro-blog award-giving forwarding activities, just a week's time, the event only Tencent Weibo forwarding volume has been nearly 10,000 times, both for its new on-line products to do enough publicity, but also to improve corporate visibility.

V. Launch event Marketing. Micro-blog Event marketing due to sudden strong, popular face, often in a short time to achieve the best information transmission effect. Last year at the end of Qihoo 360 chairman Zhou on the personal microblog published 42 micro-Bo shelled Jinshan, resulting in kingsoft software within a day of evaporation more than 600 million Hong Kong dollar market value. As a result of the big media frenzy and a hundred thousand of netizens enthusiastic participation, this incident was hailed as "China Weibo marketing first case." Event marketing is not controllable, for the grasp of the temperature to be very accurate, or may steal the chicken does not eclipse the rice.

At present, domestic enterprises with the Internet for Micro-blog marketing is still in the initial stage, the major micro-BO platform business focus is still focused on the information release level, involving custom services and micro-blogging business promotion and other applications to emerge. With the continuous development of micro-blog applications, the further exploration of market potential, micro-blog marketing will be widely used in all walks of life, so that more exciting micro-Bo marketing campaign.