Network promotion of bidding to hit the market "Chengye Xiao"

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In recent years, early adoption of network promotion of small and medium-sized enterprises, have tasted the sweetness. Days have contingency, do business must be in danger, once by search bid to lay the market enterprises, has been relying on the search advertising to support the development of enterprises can it? What countermeasures should be taken in the reality of the decrease of the bid advertising effect? Now please small Ma Ming Marketing Organization's network marketing consultant for us to start the topic.

The final winner of the bidding campaign is the search service.

Rising early in the network, batch of small and medium-sized enterprises rely on search advertising to obtain survival and development, but in the network promotion by all enterprises pay attention to, some powerful enterprise groups have joined the ranks of network promotion, search bidding mechanism for competitive advertising, we all know, in order to earn the first gold position, each enterprise has paved the whole capital, You guys, you're super. The price of a single click on the auction to dozens of is not uncommon, early by bidding for the development of small and medium-sized enterprises, in such a bid environment has to return to the second, in this bidding rules under the first entry may not necessarily be the main.

You can imagine, originally my family in advertising, one click 3 cents, my cost yield is how high? But the current situation is that the hot words not only bid to dozens of, and do the bidding of the enterprise is also good dozens of, or even hundreds, to the third page or have a bid ranking customers, Such a class of enterprises to launch a single click on the cost of advertising more than a hundredfold, put more than dozens of competitors ads, search to bring customers to the company that is certain, advertising effect discount inevitable.

Originally rely on bidding to seize the market opportunities of enterprises, now go down the old road is extremely difficult, advertising spending increased, not to deal back money situation more and more, the ranking rules of bidding ads, no matter which Enterprise grabbed the first, regardless of the searcher chose which business transactions, the final winner is definitely a search engine service provider, As an advertising input, they have to bear the "invalid advertising fee" which is caused by the user's choice.

Brand Advantage is the key to winning the business war

When a company wins by competitive advertising, second, such enterprises will also be joined in the ranks of the bidding, the mechanism of advertising itself, will also cause vicious competition between peers, of course, the more we compete, search services to gain more, of course, the search service providers are enterprises, people rely on their own ability to make money is understandable. Can be used as a business, reliable bidding ads open the market, but can not rely on it to continue to develop, because it can not guarantee the interests of enterprises in the war.

If the sales is the enterprise's rations, then the brand is the blood of the enterprise, small Ma Ming Network Marketing Organization consultant warning Enterprises, competitive advertising can solve the urgency of enterprise, brand is the guarantee of steady development of enterprises. To give a simple example, everyone is a mobile phone business, a company without a brand, you can go online to advertise for "mobile phone" this keyword, but buy mobile phone users, more than 80% are certain brands of loyal consumers, they buy mobile phones will go directly to search "Apple" "Samsung" "HTC" "Nokia" and other brands, Their goal is very strong, no brand enterprises can only rely on search to rob another 20% of the customers, while no brand of enterprises competing with each other, visible brand strength.

Enterprises to build brand network soft marketing is the first choice

Needless to say, the value of corporate brand marketing people understand that the frustration is the brand growth is not a few days of work, then what enterprises rely on to build brands? Is it okay to advertise? Competitive advertising is suitable for sales promotion, brand has no advantage, because the advertising itself is accurate design, not the face of the general population, and the characteristics of the advertising itself, Let users have doubts, brand building also rely on network soft marketing, such as news software marketing, social media marketing, website optimization and so on.

The network soft promotion takes the news soft article as an example, promotes after the implementation lifelong effective, re-search engine continues to spread, in addition to the content of the site to continue to show the relevant content, the cost is one-time and output is life-long, which is exactly the opposite of the search bid, the small Ma Ming of the consultant said the auction advertising and network of soft marketing organic combination, is now the network integrated Marketing promotion of the wise choice.

Bid promotion can help enterprises pull sales, keep the enterprise's food rations, network soft promotion can help you build a reputation, brand, and enhance the search advertising conversion rate, both effective combination can enlarge the promotion effect, so that enterprises get the brand and sales of the common harvest.