Network Promotion of friendship links

Http://www.aliyun.com/zixun/aggregation/8495.html "> link refers to each other on their own site to put the other site links. Must be able to find in the Web page code URL and site name, and browsing the Web site can display the name, this is called Friendship link.
Friendship Links for a website is a very important way to promote publicity, but how to do the friendship link is correct, how to do friendship links have effect. These questions are the webmaster most concerned about the problem, especially the novice stationmaster is to the friendship link how to do very at a loss. Let's take a look at how links should be able to play the best results.
Link Exchange to like birds of a Feather
First of all, in the exchange of links, we need to pay attention to the principle of birds of a feather. Birds of a feather are meant to be in the link, you need to find the theme of their own site or related topics of the site. For example, you do the "online" related theme sites, then in the exchange of links, the same need to find "online" type of site, and their own site to do other site links also need to do birds of a feather.
Because of this exchange of links, visitors will think that the site professional, not only provide their own required information also provides relevant content of other sites. And this will increase the relevance of the site, in search engines will also promote a certain weight.
In the exchange of links before the first need to confirm that the other site is not a formal legal site, refused to follow some of the national laws of the site exchange links, and refused to link with a virus trojan site to exchange.
The second is the link before the investigation of the other site has been punished by search engines, because if the other site is the search engine punishment, then you will also be affected by joint and several liability.
Can query the other side of the site in advance, if included in the normal general situation is no problem. You can log in http://tool.chinaz.com/Seos/Sites.aspx simultaneously query multiple browsers and the site's reverse link.
Many ways to find links exchange
Search for links to a variety of ways, if the initiative can do so: use search engines to find the same type of site, such as postgraduate class site, search "days," will find a large number of related sites, and then choose the right site to exchange links. Login to some professional Webmaster website forum, because the Webmaster Forum will open friendship Exchange link plate, login forum post to seek links there are webmaster to find the door.
Friendship links do not represent all stability, the other side of the site has been a problem, no longer suitable to do with their own links. So it is necessary to regularly check the effectiveness of links. But the site links to dozens of, manual check too much trouble. Log in to http://link.chinaz.com for online testing.