Network promotion pay attention to its own quality with external forces also need to grasp their own

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Network promotion for the site is undoubtedly important, therefore, many of our website operators, especially many of the basic site webmaster to promote the network is to spare no effort, even can be said to do nothing, just to achieve a good promotion effect, so that the site to achieve the desired benefits. This idea is certainly understandable, but if you think that the site as long as the promotion is enough, then you make a big mistake and wrong. We do the site, the promotion is just a means, the most fundamental is to provide users with a most beautiful experience, so the internet industry in a popular word called "content is king", I believe, we should have heard. This sentence tells everyone that, we do the basis of the site is to do a good job site content. Network promotion is only in our website content on the basis of some let others know, let others understand, let others use our website of various methods. So, no matter how stressed the importance of promotion, I still think that the content of the body, to promote the use.

The promotion is only a means, but one that we have adopted in order to achieve our goals, so the attitude of doing nothing mentioned above needs our reflection. Many webmasters are eager to promote, even ignore the importance of content, and blindly use the promotion to develop their own web site, on the one hand, the content itself has shortcomings, on the other hand, in order to obtain some short-term effects, and into the whirlpool of promotion, eventually, the network itself is not much profit, and a large part of the promotion of the business Therefore, the most practical way to promote the network is to do a good job of the content, step-by-step in the adoption of appropriate promotional methods to obtain sustained and stable customers.

There are many ways to promote the network, for example, microblogging, forums, blogs, mail and so on, these are more traditional ways, the effect may be relatively slow, but the cost is not high, as long as the method to persist, will eventually be satisfied with the promotion effect, and now there are other promotional methods, Can make you see the effect within a short time, but the cost is relatively high, many webmasters disregard their own web site status quo and adoption, the end is like a stimulant, although a period of time seems to have a good effect, access to a large number of IP, but if not to form a long-term stable customer, and ultimately by these promotional methods to bind death , become the client of these extension service providers, becoming other people's money-making tools. I think no one is willing to be such a role, down, I will show you several ways to promote, I said above, if you are not careful to use, the end may make your site become someone else's money tools.

When it comes to the first kind, it's really famous, Thunderclap, is the bidding rankings. Bidding rankings are definitely a great business model on the Internet market. It can be said that it created a Baidu, googol such a great company, because the bidding rankings will lead to the market in order to rank before and after, everyone in the cost of the above not capping the mode of competition, of course, paid the cost, indeed can get very good results, the site ranking people in search of the forefront to improve the visibility of the site, In exchange for a lot of clicks, become the source of the improvement of conversion rate, directly for the site to profit. But have you ever thought, because he really can bring so obvious effect, that competition is how fierce ah. To most of the small and medium sites, bidding rankings can be done, but because of the long-term cost of ranking and do not know whether we have considered. So, in order to good rankings, we will continue to bring it to our profits in the return to the search engine account, to maintain our high ranking. So, in such a way, if we are too formed to rely on, I do not spread the cost of the site will be completely uncontrollable, and ultimately pay a high price.

The second is what we usually call hype, that is, event marketing. The Internet industry spread myth, overnight rich, overnight fame is possible, as long as you through the right way hype. Home unexpectedly come up with new, in order to become famous, anything can not. So, in the industry there is a new type of work, that is, hype companies, they resort to help you hype, to attract the attention of the public. And many of the online event marketing has indeed played a very good effect, so, many Web sites or companies do not calm down, but also do not attach importance to product quality, just want to quickly become famous through speculation, that this can be done with less cost to achieve a good promotion effect. What they do not know, however, is that any speculation event is to have a team from the planning, need to find media reports, the need to invite the Navy to attract public attention, the cost is not low. And, hype can make you red for a while, but what is the long-term effect of it? You can think about the events or characters that have been fried in recent years, and after some time there are still a few people can remember, constantly hype will let people constantly update their memories. So the hype is not not possible, but only by hype is not.

The third is the navigation of the website ads. There is no doubt that the navigation site advertising its promotion effect is very good, the industry has an undisclosed number of HAO123 traffic can reach Baidu's 30%. Visible, navigation website's formidable user attraction ability. As a result, we can get good results on navigation online advertising, so the cost of advertising is rising. But we ignore the nature of the navigation site itself. Generally speaking, users of the navigation Web site are primary network consumers. Because they are unfamiliar with the web, they need such a website to help them. They surf the internet will choose the navigation site for the portal, after the site search, such users are difficult to have your site's loyalty, because he is loyal to the search engine. So, if the ads you put on the navigation site give you good results, if you stop, the traffic will disappear in an instant, you will have to maintain the high cost of advertising.

The fourth type is linked to purchase. Different from the traditional meaning of what we say through forums, questions and answers to promote the outside chain. Is the money to buy the chain, simple and easy to effect good, buy some high PR links can immediately go up after the rankings, but also our own website Pr. As long as our PR went up, then we are to do friend chain exchange and so on are much easier, it sounds really beautiful. But this is another pseudo proposition. Because our PR value is obtained through the purchase of the chain, once we stop buying, our PR value is down, at this time our site for the purchase of the chain became addicted, like addicts, can only obediently pay every month.

In fact, we have introduced several promotion methods in effect are very obvious, use properly, and indeed can bring real benefits to the site. But this kind of promotion is like opium, use properly, can be the medicine of cure, if excessive, will make you become addicted to a gentleman. Therefore, we are in the choice of such a promotional way money, must be prudent and control the use, because, do a good job of the content of the site is the most important. This article by http://www.a3p4.com Webmaster Original, submitted in the ADMIN5 website, reproduced reservations, thank you.