Network Promotion plan Case (case)

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Speed Network Promotion plan case

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I. Overview of the Speed Harbor

Two. Promotion strategy

Three. Promotion target

Four. Phased promotion plan and established target

Five. Info Port Promotion Flow chart

Six. Promote implementation steps and specific content

Seven. Promotion of staff arrangement and workload

Eight promotion effect estimate and evaluation index

Introduction of Information port

Speed information port (www.7su.net) is the speed of China's own, is a small and medium-sized enterprises to provide enterprise informatization

Service of Business-to-business E-commerce platform, information port relying on speed China has tens of thousands of enterprise users and thousands of franchisees have a huge database of resources and broad channel resources advantages, speed information has become a global area of electronic commerce in the field of the forces, will eventually develop into the world's leading SME portal business-to-business category first brand.

Two. Info Port Promotion Strategy

Information port is the speed of China for small and medium-sized enterprises to provide business network showroom, business activities, network marketing, interactive

Business-to-business platform, the project mainly to business-to-business business services, the target audience for small and medium-sized enterprises around the world and with the nature of the work of individuals, in the promotion strategy will be for each promotion channel to the potential enterprise users to guide and introduce, thereby leading users to understand and use of speed information services. The main content of the work, through the network means, the speed information port brand culture, products, services and ideas to convey to the target users, so that more users through the promotion channels to find information port, and then form an effective user.

Three. Promotion target

Through a wide range of effective promotion, the speed of the impact of the full range of Internet access to all corners of the world, building a global

Within the scope of the leading network trade distribution center, the most influential and vitality of the domestic E-commerce information interactive platform. Construction nationwide, including industry, geographical classification of enterprise Yellow Pages, through professional services and advanced network technology, for small and medium-sized enterprises to build a safe, stable, efficient, fast and practical comprehensive supply and demand platform.

Four. Phased planning and progress

The promotion plan is divided into four stages:

The first stage: in the port construction and testing optimization period, mainly include the work for the site internal optimization and SEO search

Cable engine optimization;

Progress and Goal: Optimize the adjustment stage, must be completed within one months after the completion of the site construction, too long adjustment and modification

For a website, can only mean that the product is immature.

The second stage: At the beginning of the official launch of the port, the main work including domestic and foreign search engine login and navigation station

included;

Progress and objectives: this stage is mainly for the external links and the number of backlinks, in order to improve the search

Engine search effectiveness and ranking, the work will be in the port to promote the work of the beginning of 20 days after the end.

The third stage: in the development period of the port, the main work for the website Integration promotion, including blog promotion, BBS push

Wide, mail marketing, soft text news promotion, QQ Exchange Group, Circle and other channels to promote;

Progress and objectives: Effective content promotion will be a long-term work plan and the most direct hand to attract effective users

Paragraph, is an important driving force for the development of the port, until the port traffic stability, can be appropriately reduced.

Phase IV: In the stability of the port, including Friendship link strategy, channel web site Alliance, brand Shop Alliance and

Joint promotion of dealers;

Progress and objectives: how to integrate the existing resources of the port quickly and develop, is the speed brand promotion, lean on the body

Internet Business-to-business class The key to the first portal, this will also be the stability of the port, the development of the line, the United brand the broadest model of promotion.

Five. Info Port Promotion Flow chart

Six. Port Promotion Implementation steps

The first stage website structure integration and SEO optimization

工欲善其事, close the first benefit of its device, the promotion is like marketing, a successful marketing campaign must have enough attractive marketing products, and then carry out effective marketing to start comprehensive promotion.

The optimization of information port frame structure and page content

1 page module between the content of the link to maintain a reasonable layout to conform to the logic, especially the homepage of the external links must have strong relevance and complementarity, the link between the content pages need to have the inevitable link, which for search engines grabbed more pages of the site plays an important role.

2 as little as possible to require users to use the forward back button, reasonable selection of linked pages are open in a new window.

3 less use pictures as column title, as far as possible to the search engine to absorb all the content of the page.

The design of meta tags for web pages, the selection of page titles (title)

Complete the design of Meta tags and page titles for all pages of the site:

1. Close to the page content and theme, extract the weight of the page key words, but the same keyword can not be repeated n

times, the same keyword as far as possible to remain within 3-5 times.

2. Select the page keyword related title, can be some descriptive text on the page.

Optimize the density of all page keywords

appropriate enhancement of Information Port home page, content pages of the keyword density, but not in the page to repeat too much, reasonable in accordance with the content of the page, the density remained within 5%, reasonable keyword density for the enhancement of the search engine on the Web page goodwill, enhance the weight of the page plays a big role.

Validity of page links

Avoid error links as much as possible, check the validity and reasonableness of all links, and ensure the relevance of linked page content.

The introduction of the effective content of the website

Effective Web site content is to attract users to browse the basic elements of the site, but also the foundation of the site to provide a rich and effective site content is the most effective web site promotion strategy, as far as possible to introduce the most effective content of the site is also a long-term operational objective factors, make full use of the site quality So that the content of the site to provide users with valuable information, but also for the promotion of the site itself to play a role, so the port in the formal operation, the effective introduction of information is also a key role in the preparation of homework, it will be a long time in the past must adhere to a work.

The introduction of the effective content of information port includes:

1 The filling of enterprise information;

2 Product information and business opportunity information fill;

3 improve the information;

4 Talent Recruitment information;

5 The effective Member website (reference website) constructs;

Make a reasonable site map

For the user to create a simple, clear Web site function and module list, as far as possible embodies the key modules, such as Enterprise Speed Pass, Help Center, membership registration application, so that users more quickly understand the main functions and basic framework of information port, so that users can find the content of their own needs in time. At the same time, for the search engine spider program to provide a fast channel, so that search engine to better understand the entire Web site architecture layout, it can follow the site map provides internal links to search other pages.

The content of website map construction includes:

1. For information port navigation, columns, functions and some key content, production and site content importance related to the site Map index.

2. Provide a few short descriptive statements for each link, and add the keyword to the target link appropriately in the description.

3. Because the general spiders only grasp the first level three page, the content of the site map as far as possible not to use too in-depth page links.

The second stage website's search engine promotion

After the targeted information port is optimized, can start a full range of external promotion, that is, to start to the domestic and foreign search engines and the major categories of directory sites submitted, the current general site more than 80% from the major search engines, waiting for major search engines to automatically search the site at the same time, the initiative to China search the Alliance, A search, such as the submission of Web site search applications, for the information port for more search sources, and according to the development of information port at different stages, staged to each search engine submitted included, but pay attention to the content must be submitted, including the address, picture logo, description and so on.

Submit login to both domestic and foreign search engines and catalog sites (enumerate):

Search engine free login URL related issues

Google search *

Http://www.google.com/intl/zh-CN/add_url.html

Google Login and ranking issues topic

Google Web directory http://directory.google.com/Top/World/Chinese_Simplified/

Baidu Search * http://www.baidu.com/search/url_submit.html

Baidu Search Login and ranking topics

Baidu website Station http://post.baidu.com/f?kw= Baidu site

Baidu Site website contains rules

Home of hao123 Web site * http://post.baidu.com/f?kw=hao123

Hao123 Website Collection principle

Sohu/Sogou * http://db.sohu.com/regurl/regform.asp?Step=REGFORM&class=

Submitted to the website will be processed within one months

Ask for search * http://iask.com/guest/add_url.php

Do not repeat the same site

Yahoo search * http://misc.yahoo.com.cn/search_submit.html

Yahoo Search Login Rankings Topic

NetEase Youdao Search * http://tellbot.yodao.com/report?keyFrom=help

Youdao Forum

Yahoo! http://submit.search.yahoo.com/free/request/

China search http://service.chinasearch.com.cn/will be included in the relevant standards within one months

Youdao Search Http://tellbot.yodao.com/report

Tom Search

http://search.tom.com/tools/weblog/log.php

Skynet Search http://home.tianwang.com/denglu.htm

MSN http://beta.search.msn.com/docs/submit.aspx

MSN Chinese search http://techpreview.search.msn.com.cn/MSNBot find other pages on the site based on the links on the home page submitted

AllTheWeb Http://www.alltheweb.com/help/webmaster/submit_site

At home and abroad more and more Web site navigation stations appear, such as hao123, 265, the user's dependence on the navigation site is also more and more strong, navigation station has become a site to attract users of an effective window, especially with a strong targeted industry navigation site, become effective target users of the huge entrance.

Submit Login to the famous website navigation station and industry navigation station (listed part):

Navigation Station name URL

Hao123 included http://www.hao123.com/login.htm

Website Alliance http://alexa.315top.com/shoulu.asp

265 website Navigation http://www.265.com/

Baidu Web site Daquan http://post.baidu.com/

9991 Web site Daquan http://www.9991.com/

37021 Cool Station Daquan http://www.37021.com/

789 website Navigation http://www.789.com/

855 Web site Daquan http://www.855.com/

Global business-to-business Business Website Navigation http://www.b2b99.com/

Trader http://www.maoyiren.com/

Business Treasure http://www.netsun.com/

China Webmaster Station http://www.admin5.net/index.asp

Site Collection Network http://www.n08.net/index.html

265 self-service chain http://link.265.com/index.html

Donews Link http://inout.donews.com/

Tanabata Link http://www.7clink.com/

The promotion and promotion of the effective content of the third stage website

Speed information port for the user group is the enterprise or with the nature of the work of individuals, and the search engine brings a variety of users, the purpose is not strong, and we need more effective access, effective access to generate a very high degree of loyalty of the user group, therefore, the site effective content promotion, There are targeted to the user base of the site to carry out a wide range of publicity is also our important channel for publicity, including the establishment of Bolg, BBS, mail marketing, viral marketing, soft text promotion, network advertising and some promotional activities:

Bolg, log platform promotion:

In the major blog site to establish Bolg space, as an information port propaganda channel, and as the release of information port various promotional articles platform,

The main contents of Bolg promotion are:

1 Set up the Bolg space named by the Speed Harbor, and set the user name as the representative text of the speed Harbor.

2 regularly in the Bolg to publish information about the log content, such as port investment documents, introductory text, etc.

3 in an article log to add speed related content keywords or with bolg background color the same address link, improve the search rate of major search engines.

4 and the establishment of information port-related Exchange groups, such as blog circles, such as appropriate Word-of-mouth publicity.

Mail ads

At present, most of the mail ads have become spam, has not been able to play a good effect, the main reason is because of the choice of mail objects, the content of the design of the message is the cause of the error. As a commercial website, in the Mail promotion, the first need to promote the object of some targeted assessment, can not blindly select the object of mail distribution,

Mail target object: Speed information port as a business-to-business e-commerce site, the user facing the enterprise or with work information of the individual groups, so the pure individual users or business needs of the enterprise for us is no market, we can this from the user demand level, from other similar sites, Or the same complementary type of Web site to find the need for business and information Services users (source site can be appropriate to choose the less powerful, and more active similar sites), targeted work can play the greatest effect.

Message content design: For the different needs of users, such as the need to display enterprise users, have released product needs of users, there is a need to find talent for enterprise users to produce different content of the mail, in response to its demand incomparably sharply, highlighting its needs, detailed introduction of the speed of information services provided by the message, preferably in HTML Typesetting must be clear, can be appropriate in the page to add links to induce users to click, understand information port, and then use speed products.

BBS Promotion

General Forum BBS Promotion, including signature propaganda, forum member name, avatar Picture, text content propaganda, but often these too frequent explicit form of promotion is easy to cause other potential users disgust, both waste energy and even negative effects.

Listed the following BBS promotion notes:

1. To minimize the frequent release of some straightforward advertising articles, such posts can easily be used as advertising stickers are deleted, or even the ID. Users can be more focused on the information on the link list, one-time release to the forum for users to choose, so that it can bring convenience to some people in need, but also not because of too straightforward ads are deleted stickers, the publicity effect is much better.

2. Can specially design some simple avatar, forum name propaganda information port, the signature and the introduction uses the link as far as possible,

Do not use the URL directly.

3. Post requirements Quality First posting does not care about the number of posts, where the hair, and the quality of the posts

It's not important. Because more, but the overall flow is not much, we post, the key is to allow more people

Look, in disguise to publicize their website. So the pursuit of the final flow. So send high-quality posts, focus on a

Points, you can spend less energy and get better results.

4. A proper one. In the forum, sometimes for the post atmosphere, popularity. You can also be appropriate to find a support, you can register their own two account to play a.

Post bar and some communication group promotion

including Baidu Bar, Baidu know, Yahoo Knowledge Hall, Sina love to ask, QQ Group, MSN Exchange Group, such as timely promotion channels, at present, the promotion channel is the lowest cost of personal website promotion, the most effective means, Baidu Bar, Baidu know and other promotion will be more easily indexed by Baidu search engine, and ranked more forward.

However, the promotion of these channels is not arbitrary advertising and can be completed, must pay attention to several points:

1 Do not promote the whole station, should promote the station's most valuable content.

2 you have to stand on the viewer's point of view to add the title. We know that the title of the content is generally the key to attract users, if your title is not appropriate, then a good article, it is difficult to attract the attention of others.

3 It is best to be able to effectively help the browsing at the same time to promote their content.

Word of mouth promotion

Word-of-mouth promotion, as the name suggests the use of mutually beneficial methods, so that users take the initiative to promote the site, to create a wide range of Word-of-mouth marketing, which is also the most effective way to promote one of the fruits.

Common methods are:

1. The use of a variety of free services, including the time limit free advertising, free domain name, free website promotion, such as not to damage the fundamental interests of the company's services, because it is free, this is also the most rapid mode of promotion.

2. The production with the speed information port text, website logo, website address, such as the unique Mark desktop, wallpaper, promotional videos and other users to provide free download, some interesting pages or videos, often more quickly for the network spread.

3. Other methods to make their own speed software to promote, such as the production of Tencent QQ, in addition to advertising display IP version, coupled with their own web site connection, if the software is good words will be many software download site included. Then your site's visibility and traffic has also been a good upgrade.

Event Promotion

Campaign publicity is also a good way of publicity, but not any activity can be effective, want to have a good

effect, you must have a good plan. First of all, it must be clear that the subject of the activity needs strong appeal and must conform

The taste of the household, so that users can quickly integrate into the activities, when necessary can be appropriate to introduce help to create a broad momentum,

Even if the user does not participate, also can leave the deep impression to the user.

The launch of Internet advertisement

Network advertising Although to spend money, but to bring the flow of the site is very objective, for commercial sites, high-quality passenger flow is very important, advertising must be targeted. It takes a lot of skill to get the best results by spending the least money.

1. Low cost, high return. How can this effect be achieved? Personal opinion is the choice of the media, if you want to gain visibility, then pay to those who have well-known sites, if you are just for traffic, then, the media site to filter out, because they are very expensive prices. So what kind of site to choose as the media? The site is not very famous and has large traffic. At present, many personal sites although not very big, but the traffic is particularly large, advertising on them, the price is generally not expensive, but every day he can bring hundreds of of the passenger flow. It's much more affordable than those bidding rankings.

2. High cost and high yield. This benefit is not the flow, but the income. Oh, for a business website, the quality of passenger flow and the flow of traffic as important. This type of advertising to choose the media is very fastidious, first of all, you have to understand their potential customers are that kind of people, what they have the habit, and then find them to haunt a relatively high frequency of the site for advertising. Perhaps the price is higher, but it brings you the quality of the customer is relatively high, so bring you the benefits are relatively high.

3. Search engine bidding rankings. At present, the search engine bidding rankings, with the most of the Baidu and Google, the two search engines are currently charging services, of course, there are free landing. For fee-based service, choose according to your own circumstances. Baidu is 0.3 yuan per click. Google each click for 0.5 yuan, the other Chinese search league also has a charge ranking service. Personally think the price is higher, not too good.

Integration of website Channel and Alliance website in phase IV

Links strategy

The relevance of the website link is the website enhances the website PR value, enhances the website Alexa International Ranking important index. In addition to help the site in the search engine species ranking. Especially for Google, a lot of effective external links or backlinks will make it easier for spider programs to find our site.

And friendship connection is not to say the more the better, this must also grasp a certain scale:

1. has joined the search engine classification directory related website

All major search engines in the directory related to your industry, the site is the ideal link object.

2. Related websites linked to your competitor

To find these sites, you can enter "link:" In the search engine, and then enter the competitor's domain name. "Link:7su.net" and "link:www.7su.net" can also compete with rivals to get targeted customers while getting links.

3. The object in the business chain

Competitors are most relevant to your subject, but exchange links are unlikely, so consider exchanging links with the upstream and downstream partners in your business chain, including distributors, agents, suppliers, etc.

4. Related websites that are easy to find

such as those who do search engine advertising sites or other vigorously promote the site, as well as the natural rankings of the relevant sites good.

Thousands of league, million family promotion

As one of the most extensive promotion and marketing models in the long term planning of Speed harbor, thousands of alliances, million to promote the combination of speed information port friendship links and partner strategy, relying on speed China's users and industry to understand and grasp the advantages of precision, equality will be offline channel website, terminal site and Friendship partner website Professional website content, Flow, such as effective integration, the formation of a speed brand with the unique mutual benefit of the diversification of the promotion network system.

The specific form of the Alliance and Cooperation website:

1 provide the business service of industry chain demand of the industry and region, and let the enterprise users who need it to join;

2) The integration of the franchisee website, terminal site, the website of the Alliance website Information and traffic, to create resources islands;

3 Direct development of enterprises or individuals to become a member of the port, port to provide "integrated business-to-business services";

4 The development of the site with the content of information port, to reach a mutually beneficial promotion alliance, cooperation and promotion;

Seven. Promotion of staff arrangements and workload

Promotion of the executive staff for the speed of the promotion of the Port Zhang Feng.

Eight. Promotion effect estimate and evaluation index

The promotion effect estimate and the target will evaluate the staff's promotion work after the promotion.